{"id":16,"date":"2019-09-05T16:07:52","date_gmt":"2019-09-05T15:07:52","guid":{"rendered":"https:\/\/amecorg.com\/?page_id=16"},"modified":"2025-06-16T17:46:38","modified_gmt":"2025-06-16T16:46:38","slug":"home","status":"publish","type":"page","link":"https:\/\/amecorg.com\/","title":{"rendered":"Home"},"content":{"rendered":"<div id='home-slider'  class='avia-section av-si64-25ecc1bbf12b07b1b6c4101299b40a62 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16'><div class='entry-content-wrapper clearfix'>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1in2c-a220e64138e90ff6e57235e1f9570230\">\n.flex_column.av-1in2c-a220e64138e90ff6e57235e1f9570230{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1in2c-a220e64138e90ff6e57235e1f9570230 av_one_half  avia-builder-el-2  el_after_av_section  el_before_av_one_half  avia-builder-el-first  measurement-home-box first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k08al97w-a042af78170d010c3f136190b6a5cc9f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Measurement and Evaluation Resources<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k08am10s-4f7ad5f33ff54a73c616359d7e2fffec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/amecorg.com\/amecframework\/\" target=\"_blank\" rel=\"noopener\">\u00a0Integrated Evaluation Framework<\/a> |<a href=\"https:\/\/amecorg.com\/amecframework\/home\/supporting-material\/planning\/\">Planning Resources<\/a> | <a href=\"https:\/\/m3.amecorg.com\/\" target=\"_blank\" rel=\"noopener\">M3<\/a> | <a href=\"https:\/\/amecorg.com\/resources\/barcelona-principles-4-0\/\">Barcelona Principles <\/a><span style=\"display: inline !important; float: none; background-color: #ffffff; color: #333333; cursor: text; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"> | <\/span><a href=\"https:\/\/amecorg.com\/wp-content\/uploads\/2019\/11\/AMEC-PRIMER-planning-guide-MM2019.pdf\">PR Planning Primer<\/a><\/p>\n<p>AMEC is the world\u2019s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research.<\/p>\n<p>AMEC currently has more than 200 members in 86 countries worldwide.<\/p>\n<p><a href=\"https:\/\/amecorg.com\/about\/\">Find out more about AMEC<\/a>.<\/p>\n<\/div><\/section><br \/>\n<section  id=\"member-box\"  class='av_textblock_section av-k08al97w-4-44b0c2bfb869ff61295943f10544794e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>JOIN AMEC<\/h4>\n<h2>Become a member<\/h2>\n<p>Interested in making an impact and shaping the future? Consider joining AMEC as a member organization. Benefit from free member education, exclusive resources, and community networking opportunities or reach out to discuss the broader advantages of becoming a member with us and <strong><a href=\"mailto:juliewilkinson@amecorg.com\">e-mail enquiry<\/a><\/strong>.<\/p>\n<p>AMEC has members across the globe, every AMEC member has the opportunity to be part of their regional Chapter community for events and information exchange.<\/p>\n<p>AMEC has Chapters in Asia Pacific, Latin America, Middle East and Africa&#8217;s, North America, and Europe.<\/p>\n<p><a class=\"amec-btn\" href=\"https:\/\/amecorg.com\/join-amec\/\">Find out more<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1hms7dc-c7fc6e0443fd79222b3a9385607f96f5\">\n#top .hr.hr-invisible.av-k1hms7dc-c7fc6e0443fd79222b3a9385607f96f5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k1hms7dc-c7fc6e0443fd79222b3a9385607f96f5 hr-invisible  avia-builder-el-6  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av-2379k-3a37f5259d76cb8f45725603cecd4b72 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2379k-3a37f5259d76cb8f45725603cecd4b72\">\n.flex_column.av-2379k-3a37f5259d76cb8f45725603cecd4b72{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2379k-3a37f5259d76cb8f45725603cecd4b72 av_one_fourth  avia-builder-el-12  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0cg5up1-cf838d192970f2fc62035b17f57c1382\">\n.avia-image-container.av-k0cg5up1-cf838d192970f2fc62035b17f57c1382 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k0cg5up1-cf838d192970f2fc62035b17f57c1382 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k0cg5up1-cf838d192970f2fc62035b17f57c1382 av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-186773 avia-img-lazy-loading-not-186773 avia_image ' src=\"https:\/\/amecorg.com\/wp-content\/uploads\/2019\/09\/AMEC-College-App.jpg\" alt='AMEC College App' title='AMEC College App'  height=\"615\" width=\"548\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amecorg.com\/wp-content\/uploads\/2019\/09\/AMEC-College-App.jpg 548w, https:\/\/amecorg.com\/wp-content\/uploads\/2019\/09\/AMEC-College-App-267x300.jpg 267w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fm44-4d4013ae3aa52e12c12d3e234a3b27d4\">\n.flex_column.av-1fm44-4d4013ae3aa52e12c12d3e234a3b27d4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1fm44-4d4013ae3aa52e12c12d3e234a3b27d4 av_two_fifth  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k0cfpib4-b740ef45e5e4e3f34df89930ff62812b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>AMEC College<\/h5>\n<h2>Get qualified in PR and communication measurement<\/h2>\n<p>Every AMEC member has the opportunity to take part in the activities of the Regional Chapter for their geography.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-k0cfq1nc-7384b58cff90e54dc934b55fd15704a1-wrap avia-button-left  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/amecorg.com\/amec-college\/'  class='avia-button av-k0cfq1nc-7384b58cff90e54dc934b55fd15704a1 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Find out more\"><span class='avia_iconbox_title' >Find out more<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16d0g-4ace94cfea55bb41de3a9a8d58945515\">\n.flex_column.av-16d0g-4ace94cfea55bb41de3a9a8d58945515{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  id=\"testimonial\"  class='flex_column av-16d0g-4ace94cfea55bb41de3a9a8d58945515 av_one_third  avia-builder-el-17  el_after_av_two_fifth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-k0cfpib4-2-5c51df4cf8fe1bddd61a736479f3a383 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>&#8220;The AMEC International Measurement Certificate gave me a new, wider perspective on media measurement integration. I would have no hesitation about recommending the programme to anyone else&#8221;<\/em><\/p>\n<p><strong>Janez Kne<\/strong><br \/>\nHead of analytical department<br \/>\nPRESS CLIPPING, d.o.o., SLOVENIA<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1wznk-8f9aed1dfb6f462a0c82ee04dabf76b8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wznk-8f9aed1dfb6f462a0c82ee04dabf76b8\">\n.flex_column.av-1wznk-8f9aed1dfb6f462a0c82ee04dabf76b8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1wznk-8f9aed1dfb6f462a0c82ee04dabf76b8 av_one_fourth  avia-builder-el-19  el_after_av_one_third  el_before_av_two_fifth  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ld8ub0e4-11f64f69e842de0b1d9db8d95c1a3541\">\n.avia-image-container.av-ld8ub0e4-11f64f69e842de0b1d9db8d95c1a3541 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ld8ub0e4-11f64f69e842de0b1d9db8d95c1a3541 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ld8ub0e4-11f64f69e842de0b1d9db8d95c1a3541 av-styling- avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-238508 avia-img-lazy-loading-not-238508 avia_image ' src=\"https:\/\/amecorg.com\/wp-content\/uploads\/2022\/11\/IEF.jpg\" alt='' title='IEF'  height=\"202\" width=\"202\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amecorg.com\/wp-content\/uploads\/2022\/11\/IEF.jpg 202w, https:\/\/amecorg.com\/wp-content\/uploads\/2022\/11\/IEF-150x150.jpg 150w, https:\/\/amecorg.com\/wp-content\/uploads\/2022\/11\/IEF-36x36.jpg 36w, https:\/\/amecorg.com\/wp-content\/uploads\/2022\/11\/IEF-180x180.jpg 180w, https:\/\/amecorg.com\/wp-content\/uploads\/2022\/11\/IEF-200x200.jpg 200w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b054-22b8c78e3ed4d698fea169e8452a267e\">\n.flex_column.av-1b054-22b8c78e3ed4d698fea169e8452a267e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1b054-22b8c78e3ed4d698fea169e8452a267e av_two_fifth  avia-builder-el-21  el_after_av_one_fourth  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-ld8uo83d-df4eb9c19f1e88be24478c0f2b1c9598 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>AMEC Resources<\/h5>\n<h2>AMEC Integrated Framework (IEF) &#8211; the interactive free to use resource for all<\/h2>\n<p>Use AMEC&#8217;s interactive PR planning, ongoing measurement and evaluation tool created, a dedicated supporting tutorial to help navigate the tool is now available.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ld8usy3p-ac5a02b6550815d680a9f42058c5d5c5-wrap avia-button-left  avia-builder-el-23  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/amecorg.com\/amecframework\/'  class='avia-button av-ld8usy3p-ac5a02b6550815d680a9f42058c5d5c5 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"AMEC IEF Resources \"><span class='avia_iconbox_title' >AMEC IEF Resources <\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s5d0-3885e94574241f7a08e3432503e1cb0f\">\n.flex_column.av-s5d0-3885e94574241f7a08e3432503e1cb0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  id=\"testimonial\"  class='flex_column av-s5d0-3885e94574241f7a08e3432503e1cb0f av_one_third  avia-builder-el-24  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-ld8ux6y4-616c4b9f0d536f2f5ee66005377664d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>&#8220;\u201cThe AMEC Integrated Evaluation Framework is a ground-breaking tool to demonstrate best measurement and evaluation practices in an easy and understandable way. It opens up new and interesting conversations and is invaluable at strengthening relationships, truly making measurement partners play a much more strategic role in their clients\u2019 lives.\u201d<\/em><\/p>\n<p><strong>Francois van Dyk<\/strong><br \/>\nHead of Operations,<br \/>\nOrnico Group (Pty) Ltd, South Africa<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-16'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>AMEC is the world\u2019s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 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