Unlock Hidden Potential

The recent Computacenter event in Munich provided a great platform for ASM Technologies to share its expertise in Tail Spend management. Representing the company, Maxim Terentjev and Daria Hein delivered a presentation showcasing ASM’s approach to Tail Spend optimisation. The session focused on ASM’s approach to Tail Spend optimisation, demonstrating how organisations can unlock efficiency and value from often overlooked areas of purchasing and procurement.

The presentation sparked engaging discussions with attendees, highlighting the opportunities that arise from working with ASM. Resellers and partners gained insight into ASM’s carefully curated vendor ecosystem, which provides access to innovative solutions across a wide range of sectors, from healthcare to aerospace. Attendees also explored the benefits of ASM’s regional presence in the DACH region, supported by a state-of-the-art office and a growing local team, which extends into a global network capable of delivering consistent expertise and support across multiple markets.

With over 30 years of experience in Tail Spend optimisation, ASM demonstrated how its solutions enable organisations to improve visibility, reduce inefficiencies, and realise measurable value from non-core procurement activities. By connecting resellers with innovative vendors and providing expert guidance on procurement strategies, ASM helps partners to strengthen operations, innovate, and remain competitive in a rapidly evolving technology landscape.

Events such as the Computacenter Munich gathering are a key platform for collaboration and knowledge sharing within the technology and procurement community. ASM was delighted to contribute its expertise, showcase its expanding influence in the DACH region, and highlight the tangible advantages of partnering with a leader in Tail Spend management.

ASM Technologies joined industry leaders and partners at the CDW Sales Conference 2026 in Manchester, taking part in two days of collaboration, discussion, and insight across the technology community.

The conference provided an excellent opportunity for the ASM team to reconnect with existing partners, meet new members of the CDW community, and highlight the growing importance of Tail Spend management in today’s complex procurement environment. With organisations increasingly seeking greater visibility and efficiency across all areas of purchasing, conversations throughout the event focused on how businesses can unlock value from often overlooked areas of spend.

Representing ASM Technologies, Sam Scott was present throughout the event to engage with attendees and share expertise on Tail Spend optimisation. Visitors to the ASM stand were able to explore how organisations can better manage the sourcing of unusual or non-standard hardware and software requirements, which are areas that frequently sit outside traditional procurement frameworks but can represent significant operational complexity.

The event also served as a valuable forum for discussing broader market developments, identifying new opportunities for collaboration, and strengthening relationships across CDW. ASM’s presence reinforced its commitment to working closely with partners to deliver agile, scalable solutions that help organisations optimise procurement processes and improve overall efficiency.

It was great to be part of the CDW Sales Conference and connect with so many partners and colleagues across the CDW network. Events like this are always a valuable opportunity to share ideas and talk about the growing importance of Tail Spend management, particularly when organisations are looking for smarter ways to handle complex or unusual purchasing requirements.

Sam Scott, Senior Business Development Manager, ASM Technologies

Joining ASM on the stand were cyber threat intelligence specialists Recorded Future, who shared expert insight into the rapidly evolving cybersecurity landscape, one of the most prominent topics of discussion across the technology industry today. Their presence reinforced the importance of intelligence-led security, while reflecting ASM’s ongoing commitment to identifying innovative, forward-thinking vendors that help organisations stay ahead of emerging challenges.

Events such as the CDW Sales Conference play an important role in fostering collaboration across the partner ecosystem, and ASM Technologies was delighted to contribute its expertise while strengthening relationships that support continued innovation and growth.

The ASM Technologies SaS team attended the IT Partners Exhibition in Paris this February, a key event bringing together organisations from across the IT services and technology sectors. The exhibition provided an important platform for industry professionals to connect, share knowledge, and explore solutions addressing the evolving needs of modern enterprises in the tech space.

A strong cohort of the ASM team was present throughout the event, engaging with visitors and discussing the growing importance of Tail Spend management in today’s procurement landscape. The stand served as a hub for conversations around how organisations can gain greater visibility and control over non-core purchasing, an area that often presents both operational challenges and untapped opportunities for optimisation and cost savings.

The event enabled ASM to connect with industry peers, exchange ideas on emerging trends, and highlight the company’s ability to source unusual or non-standard hardware and software requirements. These areas of procurement can often sit outside conventional purchasing frameworks, and ASM’s expertise in identifying and delivering these specialised requirements continues to provide significant value for organisations across a range of sectors.

The event also provided a valuable opportunity for ASM to showcase the breadth of innovative vendors within its technology ecosystem. These partnerships enable ASM to introduce forward-thinking solutions that support organisations across diverse industries, including healthcare, aerospace, and security.

Participation in events such as IT Partners allows ASM Technologies to remain closely connected to the wider technology community while continuing to refine solutions that address the real-world challenges organisations face today. By engaging directly with partners, vendors, and industry leaders, ASM continues to strengthen its ability to deliver practical, innovative approaches to procurement optimisation and Tail Spend optimisation.

ASM Technologies kicked off 2026 by joining partners and colleagues at the Computacenter Group Sales Kick Off in Manchester this January. Bringing together teams from across the Computacenter community, the event provided a fantastic opportunity to reconnect with familiar faces, meet new colleagues, and begin the year with conversations focused on collaboration and shared priorities for 2026 and beyond. The event created an excellent platform to discuss strategic priorities and explore new opportunities for collaboration throughout 2026 and beyond.

The ASM team was strongly represented, with colleagues from the UK, France, Germany, and the United States in attendance. The ASM stand proved to be a popular meeting point throughout the event, attracting an estimated 600+ Computacenter colleagues who stopped by to connect with the team.

It was fantastic to be part of the Computacenter Group Sales Kick Off once again. The event is always a great opportunity to reconnect with long-standing colleagues while meeting many new members of the Computacenter team. Having representatives from across ASM’s global regions on the stand made it a particularly special occasion.

Simon Keilty, Senior Business Development Manager, ASM Technologies

Returning once again to the stand were the much-loved ASM bears, this year sporting both blue and white hoodies, a familiar and well-received feature among attendees. Embracing the theme of “Bigger and Better” for 2026, ASM also introduced a refreshed stand experience, including premium merchandise and refreshments to welcome visitors and encourage conversation throughout the day on a dynamic, state-of-the-art stand that featured a Tail Spend calculator and insights from futurist Matt Griffin.

ASM was also pleased to welcome two leading technology vendors to exhibit on their stand. Recorded Future, a recognised leader in cybersecurity intelligence, shared insights and expertise on one of the fastest-growing areas within the threat intelligence landscape. The ASM team was also joined by Seagate Lyve Cloud, whose innovative cloud storage platform supports organisations in aligning storage and backup strategies with broader business objectives, strengthening resilience while optimising technology investment.

Beyond the exhibition floor, the event’s evening programme provided a relaxed environment for networking and further discussion. These interactions helped reinforce the strong partnership between ASM Technologies and Computacenter while enabling conversations around how innovative procurement and technology solutions can meet evolving client needs.

Events such as Computacenter Group sales Kick Off play an important role in bringing partners together around shared goals, and ASM Technologies was proud to contribute to the discussions shaping the year ahead.

ASM Technologies is proud to announce the opening of its new North American office in Atlanta, Georgia, a key milestone in the company’s continued global expansion. The new location places ASM at the center of one of the U.S.’s most dynamic technology hubs, reinforcing its commitment to delivering exceptional service and support to clients across the region.

“Establishing a presence in Atlanta allows us to be closer to our U.S.-based partners and clients, providing the same level of expertise and responsiveness that ASM is known for worldwide,” said Iain Tomkinson, CRO of ASM Technologies. “This strategic move reflects our dedication to supporting our customers wherever they operate.”

Atlanta’s thriving technology ecosystem, robust connectivity, and deep talent pool make it an ideal location for ASM’s U.S. headquarters. Proximity to key clients enables closer collaboration and faster response times, while the city’s innovation-driven culture aligns seamlessly with ASM’s vision for growth and excellence.

ASM is also pleased to welcome Del Harris as a key member of the U.S. team. As a proven Sales Manager in the tech sector, Del brings over a decade of experience in SaaS and B2B software sales.

“Del’s leadership and industry insight will be instrumental in driving ASM’s growth in North America,” said Iain Tomkinson. “His commitment to collaboration and growth perfectly embodies ASM’s core values.”

“I’m thrilled to be joining ASM Technologies at such an exciting point in the company’s journey,” said Del Harris, Sales Manager (U.S.). “The launch of our Atlanta office represents a real opportunity to deepen our connections across the U.S. tech community and to bring ASM’s collaborative, customer-focused approach to new markets. Atlanta’s energy and innovation make it the perfect home for our next chapter, and I’m looking forward to working closely with our partners and clients to build something exceptional together.”

The launch of the Atlanta office marks more than an expansion; it’s a strategic investment in ASM Technologies’ global future. The new state-of-the-art office will enhance service delivery for existing clients, foster deeper transatlantic partnerships, and position ASM for continued innovation and success across the U.S. market.

ASM Technologies looks forward to this exciting new chapter, strengthening connections, expanding their reach, and continuing to deliver exceptional value to clients around the world.

ASM Technologies today announced the official opening of its brand-new, state-of-the-art office in Munich, marking a significant milestone in the company’s European growth journey.

This expansion reflects ASM’s long-term commitment to:

• Delivering innovative hardware and software solutions tailored to client needs.
• Helping organisations streamline procurement and manage tail spend more effectively.
• Building lasting in-channel partnerships with vendors and clients in territory.

The new Munich office will serve as a central hub for collaboration, enabling ASM to coordinate more closely with regional teams, share expertise more effectively, and deliver faster, more integrated support for clients across Germany and continental Europe.

Iain Tomkinson, Chief Revenue Officer at ASM Technologies, commented:

Opening our Munich office represents an exciting step forward in ASM’s growth journey. Germany is a key market for us, and this investment reflects our commitment to supporting our clients and partners with local expertise, while driving innovation and efficiency across the channel. Our Munich team will be instrumental in shaping the next chapter of our European expansion.

ASM’s Munich office launch underscores the company’s continued momentum in expanding its international presence, ensuring proximity to key markets, and providing a platform for further innovation and collaboration.