| Vol-1978 urn:nbn:de:0074-1978-8 Copyright © 2017 for the individual papers by the papers' authors. Copying permitted for private and academic purposes. This volume is published and copyrighted by its editors.

# DDGD 2017
Data-Driven Gamification Design

### Proceedings of the First International Workshop on Data-Driven Gamification Design
co-located with 21st International Academic MindTrek Conference (AcademicMindtrek 2017)

### Tampere, Finland, September 20, 2017.

Edited by

### Michael Meder *
Amon Rapp **
Till Plumbaum *
Frank Hopfgartner ***

* Technische Universität Berlin, Germany
** Univerity of Torino, Italy
*** University of Glasgow, United Kingdom

## Table of Contents

- Preface

### Peer-reviewed Papers

- The Shades of Grey: Datenherrschaft in Data-Driven Gamification 4-11
  Sami Hyrynsalmi, Kai Kimppa, Jani Koskinen, Jouni Smed, Sonja Hyrynsalmi
- A Primer on Data-Driven Gamification Design 12-17
  Michael Meder, Till Plumbaum, Sahin Albayrak
- A Theoretical Perspective on the Inner Workings of Gamification in the Workplace 18-25
  Robin Brouwer, Kieran Conboy
- Personalized Gamification: A Model for Play Data Profiling 26-33
  Dorina Rajanen, Mikko Rajanen
- Data-Driven Gamification Design: An Enterprise Systems Perspective from the Front Line 34-40
  Marigo Raftopoulos
- A Theory-Driven System Model to Promote Physical Activity in the Working Environment with a Persuasive and Gamified Application 37-44
  Md Sanaul Haque, Timo Jämsä, Maarit Kangas

2017-11-01: submitted by Michael Meder, metadata incl. bibliographic data published under Creative Commons CC0
2017-11-02: published on CEUR-WS.org |valid HTML5|