| Vol-478 Copyright © 2009 for the individual papers by the papers' authors. Copying permitted for private and academic purposes. Re-publication of material from this volume requires permission by the copyright owners. This volume is published by its editors.

# PMPC-2009
Personalization in Mobile and Pervasive Computing

### Proceedings of the Workshop on Personalization in Mobile and Pervasive Computing

### Trento, Italy, June 22, 2009.

Edited by

### Doreen Cheng*
Kinshuk**
Alfred Kobsa***
Kurt Partridge****
Zhiwen Yu*****

* Computer Science Lab, Samsung R&D Center, San Jose, CA, USA
** School of Computing and Information Systems, Athabasca University, Athabasca, Canada
*** Donald Bren School of Information and Computer Sciences, University of California, Irvine, USA
**** Palo Alto Research Center, Palo Alto, USA
***** Academic Center for Media Studies, Kyoto University, Kyoto, Japan

## Table of Contents

Preface

Summary

### Mobile Personalization for Individuals

1. Ma$$ive ─ An Intelligent Shopping Assistant
   Andreas Forsblom, Petteri Nurmi, Patrik Floreen, Peter Peltonen, Petri Saarikko
2. Ad As You Go: A Study of Ad Placement on Personal Navigation Devices
   Justin Tang, Nate Gertsch, Hye Jung Choi, Alfred Kobsa, Shidan Habibi
3. Actionable User Intentions for Real-Time Mobile Assistant Applications
   Thimios Panagos, Shoshana Loeb, Ben Falchuk
4. Situation-aware User Interest Mining on Mobile Handheld Devices
   Doreen Cheng, Henry Song, Swarooop Kalasapur, Sangoh Jeong

### Mobile Personalization for Groups

1. Group Situational Awareness: Being Together
   Eyal Dim, Tsvi Kuflik
2. Providing Context-Sensitive Information to Groups
   Berardina De Carolis, Sebastiano Pizzutilo

### Semantic Foundations for Personalization in Mobile and Pervasive Computing

1. Explicit vs. Implicit Tagging for User Modeling
   Enrique Frias-Martinez, Manuel Cebrian, J. Moises Pascual, Nuria Oliver
2. Concept Maps for Personalizked Interest Management
   Swaroop Kalasapur, Henry Song, Doreen Cheng
3. Efficient Reachability Management with a Semantic User Profile Framework
   Johann Stan, Elod Egyed-Zsigmond, Pierre Maret, Johann Daigremont

08-Jul-2009: submitted by Alfred Kobsa
09-Jul-2009: published on CEUR-WS.org