| Vol-690 urn:nbn:de:0074-690-5 Copyright © 2010 for the individual papers by the papers' authors. Copying permitted only for private and academic purposes. This volume is published and copyrighted by its editors.

# NIMD-2010
Nudge & Influence Through Mobile Devices 2010

### Proceedings of the First International Workshop on Nudge & Influence Through Mobile Devices

### Lisbon, Portugal, September 7, 2010.

Edited by

### Parisa Eslambolchilar *
Max L. Wilson *
Andreas Komninos **

* Swansea University, Swansea, UK
** Glasgow Caledonian University, Glasgow, UK

## Table of Contents

- Download the entire Proceedings of NIMD2010 as a single file.

1. Encouraging an Active Lifestyle with Personal Mobile Devices: Motivational Tools and Techniques 3-6
   Richard Byrne, Parisa Eslambolchilar
2. Neighbourhood Wattch - Community Based Energy Visualisation For The Home 7-10
   Chris Elsmore, Max L. Wilson, Matt Jones, Parisa Eslambolchilar
3. Motivating Physical Activity at Work: Using Persuasive Social Media Extensions for Simple Mobile Devices 11-14
   Derek Foster, Conor Linehan, Shaun Lawson
4. Designing Mobile Technology to Promote Sustainable Food Choices 15-18
   Conor Linehan, Jonathan Ryan, Mark Doughty, Ben Kirman, Shaun Lawson
5. Ethics and Persuasive Technology: An Exploratory Study in the Context of Healthy Living 19-22
   Rachel E. Page, Christian Kray
6. Nudging the Cart in the Supermarket: How much is Enough Information for Food Shoppers? 23-26
   Peter M. Todd, Yvonne Rogers, Stephen J. Payne
7. Motivate Environmentally Sustainable Thermostat-Use through Goal-Setting, Just-In-Time Recommendations, and Behavior Reflection 27-30
   Christian Koehler, Anind K. Dey, Jennifer Mankoff, Ian Oakley

05-Jan-2011: submitted by Max L. Wilson
05-Jan-2011: published on CEUR-WS.org