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Privacy Policy

Last reviewed: 19 March 2026

Effective date: 19 March 2026

1. Introduction

CheerpJ is a trading name of Leaning Technologies Limited. Leaning Technologies Limited (“we”, “us”, “our”) understands that your privacy is important. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our website (“Our Site”). It also explains your rights and choices.

We process personal data in accordance with the UK GDPR and the Data Protection Act 2018 (together, the “Data Protection Legislation”). Where we use cookies and similar technologies, we also comply with the Privacy and Electronic Communications Regulations 2003 (“PECR”).

Please read this Privacy Policy carefully to understand how we handle your personal data.

2. Information About Us

Our Site is operated by Leaning Technologies Limited, a limited company registered in England under company number 08227826. Our registered address is Nexus, Discovery Way, Leeds, England, LS2 3AA.

3. What Does This Policy Cover

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. We have no control over how third party websites collect, store, or use personal data. You should check the privacy policies of any third party websites you visit.

4. What Is Personal Data

Personal data is defined by the Data Protection Legislation as any information relating to an identified or identifiable natural person. An identifiable person is someone who can be identified directly or indirectly, including by reference to an identifier such as a name, an identification number, location data, or an online identifier.

5. What Are My Rights

Under the Data Protection Legislation, you have the following rights, which we will work to uphold.

  • The right to be informed about our collection and use of your personal data.

  • The right to access the personal data we hold about you.

  • The right to have your personal data rectified if it is inaccurate or incomplete.

  • The right to ask us to delete personal data we hold about you, in certain circumstances.

  • The right to restrict processing of your personal data, in certain circumstances.

  • The right to object to processing of your personal data, in certain circumstances, including an unconditional right to object to direct marketing.

  • The right to withdraw consent at any time where consent is the legal basis for processing.

  • The right to data portability where processing is automated and based on consent or contract.

  • Rights relating to automated decision making and profiling. We do not carry out solely automated decision making that produces legal or similarly significant effects.

For more information about our use of your personal data or exercising your rights, please contact us using the details in section 12. You can also contact the Information Commissioner’s Office (“ICO”).

6. What Personal Data Do You Collect and How

We collect personal data in three main ways.

  1. Data you provide to us.

  2. Data collected automatically when you use Our Site.

  3. Data collected through cookies and similar technologies, including HubSpot cookies, where you consent to optional cookies.

6.1 Data you provide to us

If you contact us by email, or submit information via a form on Our Site, we may collect the personal data you provide, such as your name, email address, organisation, role, and the content of your message.

6.2 Data collected automatically when you use Our Site

When you use Our Site, we may collect technical and usage information automatically. This may include your IP address, browser type and version, device type, operating system, approximate location derived from IP address, pages viewed, referring pages, and interactions with pages and forms.

Some of this is collected through server logs and essential technologies needed to operate and secure Our Site. Additional information may be collected through optional cookies where you consent.

6.3 Cookies and similar technologies, including HubSpot

We use cookies and similar technologies on Our Site. Some cookies are strictly necessary for the site to function. Other cookies are optional and are used to help us analyse website usage, improve performance, measure marketing effectiveness, and recognise returning visitors.

We use HubSpot as a service provider for website analytics, forms, and customer relationship management. Where you consent to optional cookies, HubSpot may set cookies and process associated technical and usage data via its tracking technologies. Where you submit a form, HubSpot may process the information you provide through that form.

6.4 Cookie controls and consent

We will only set optional cookies (including HubSpot analytics and marketing cookies) if you consent through our cookie banner or preference centre. You can withdraw consent at any time by updating your cookie preferences using the controls made available on Our Site. Withdrawal of consent does not affect the lawfulness of processing before withdrawal.

Strictly necessary cookies are required for Our Site to operate and cannot be switched off through the cookie controls we provide.

6.5 HubSpot cookie information

The cookies used can vary depending on configuration and HubSpot features enabled. Common HubSpot cookies include the following.

  • __hstc. Main visitor cookie used for analytics and tracking visits. Often expires after around 6 months.

  • hubspotutk. Used to recognise returning visitors and associate form submissions with a visitor. Often expires after around 6 months.

  • __hssc. Session cookie used to track sessions. Often expires after around 30 minutes.

  • __hssrc. Used to determine whether the visitor restarted their browser. Typically session based.

7. How Do You Use My Personal Data

We use personal data for the purposes set out below. We process personal data securely and only for as long as necessary for the purpose for which it was collected.

We may use your personal data to.

  • Operate, maintain, and secure Our Site.

  • Respond to enquiries and communicate with you.

  • Manage relationships with prospective customers, partners, and suppliers.

  • Understand how Our Site is used and improve content, usability, and performance.

  • Measure marketing effectiveness and improve communications, where you consent to optional cookies and where applicable communications permissions are in place.

  • Comply with legal obligations and establish, exercise, or defend legal claims.

8. What Is Our Lawful Basis For Processing

We rely on one or more of the following lawful bases under Article 6 UK GDPR, depending on the processing.

  • Legitimate interests (Article 6(1)(f)). For operating, securing, and improving Our Site, managing business communications, and administering our business relationships, where those interests are not overridden by your rights and interests.

  • Consent (Article 6(1)(a)). For optional cookies and similar technologies, including HubSpot tracking cookies, and for any other processing where we specifically ask for consent.

  • Contract (Article 6(1)(b)). Where processing is necessary to take steps at your request prior to entering into a contract, or for performance of a contract.

  • Legal obligation (Article 6(1)(c)). Where we must process personal data to comply with law.

Where PECR applies to cookies and similar technologies, we set optional cookies only with your consent.

9. Do You Share My Personal Data

We share personal data only where necessary for the purposes described in this Privacy Policy and subject to appropriate safeguards.

9.1 Service providers

We use trusted third party service providers to help operate Our Site and our business systems. These providers act as processors and process personal data on our behalf under contractual obligations. This includes HubSpot, and may also include hosting, email, security, and IT providers.

9.2 Corporate transactions

If we sell, transfer, or merge parts of our business or assets, personal data may be transferred as part of that transaction. Any recipient will be required to protect your personal data and handle it in line with applicable law.

9.3 Legal and regulatory disclosures

We may disclose personal data where required by law, or where necessary in connection with legal proceedings, compliance with legal obligations, court orders, or lawful requests by public authorities, or to establish, exercise, or defend legal claims.

10. International Transfers and Where We Process Data

Our primary operations are in the UK. However, some of our service providers, including HubSpot, may process personal data outside the UK.

Where personal data is transferred internationally, we use appropriate safeguards. These may include the UK International Data Transfer Addendum, Standard Contractual Clauses, and other measures as appropriate to ensure an adequate level of protection.

11. How Long Do You Keep My Personal Data

We retain personal data only for as long as necessary for the purposes set out in this Privacy Policy, including to meet legal, regulatory, tax, accounting, or reporting requirements.

By way of example.

  • Enquiry and correspondence data is retained for as long as needed to respond and manage our relationship, and for a reasonable period afterwards for record keeping.

  • CRM and relationship management data is retained while there is an active relationship or a legitimate business need, and is deleted or anonymised when no longer needed.

  • Cookie derived analytics data is retained in line with cookie lifetimes and our configuration, and we periodically review and delete or anonymise data where feasible.

12. How Do I Contact You

To contact us about anything to do with your personal data and data protection, including to exercise your rights or make a subject access request, please email [email protected].

13. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, regulation, guidance, or our practices. Any changes will be posted on Our Site, and the “Last reviewed” and “Effective date” above will be updated accordingly.