{"id":17570,"date":"2023-02-18T20:13:10","date_gmt":"2023-02-18T12:13:10","guid":{"rendered":"https:\/\/docs.pingcode.com\/?p=17570"},"modified":"2023-02-18T20:13:10","modified_gmt":"2023-02-18T12:13:10","slug":"dmp%e5%92%8ccdp%e6%9c%89%e4%bb%80%e4%b9%88%e5%8c%ba%e5%88%ab","status":"publish","type":"post","link":"https:\/\/docs.pingcode.com\/ask\/17570.html","title":{"rendered":"DMP\u548cCDP\u6709\u4ec0\u4e48\u533a\u522b"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote\">\n<p>DMP\u548cCDP\u7684\u533a\u522b\u662f\uff1aDMP(Data Management Platform)\u662f\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff0c\u4e3b\u8981\u7528\u4e8e\u6536\u96c6\u3001\u7ba1\u7406\u548c\u5206\u6790\u540d\u5217\u524d\u8305\u65b9\u3001\u7b2c\u4e8c\u65b9\u548c\u7b2c\u4e09\u65b9\u6570\u636e\uff0c\u76ee\u7684\u662f\u4e3a\u4e86\u66f4\u597d\u5730\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u5e76\u505a\u51fa\u66f4\u597d\u7684\u5e7f\u544a\u6295\u653e\u51b3\u7b56\u3002CDP(Customer Data 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