{"id":24099,"date":"2023-04-11T23:56:18","date_gmt":"2023-04-11T15:56:18","guid":{"rendered":"https:\/\/docs.pingcode.com\/?p=24099"},"modified":"2023-04-12T00:02:36","modified_gmt":"2023-04-11T16:02:36","slug":"crm%e7%b3%bb%e7%bb%9f%e4%b8%8escrm%e4%b9%8b%e9%97%b4%e7%9a%84%e5%8c%ba%e5%88%ab%e6%98%af%e4%bb%80%e4%b9%88","status":"publish","type":"post","link":"https:\/\/docs.pingcode.com\/ask\/24099.html","title":{"rendered":"SCRM\u662f\u4ec0\u4e48\uff0cCRM\u7cfb\u7edf\u4e0eSCRM\u4e4b\u95f4\u7684\u533a\u522b\u662f\u4ec0\u4e48"},"content":{"rendered":"\n
\n

CRM<\/a>\u7cfb\u7edf\u4e0eSCRM\u533a\u522b\u4e3b\u8981\u6709\u7406\u5ff5\u4e0d\u540c\uff0c\u76ee\u6807\u4e0d\u540c\uff0c\u8bc9\u6c42\u4e0d\u540c\uff0c\u7528\u6237\u5173\u7cfb\u4e0d\u540c\uff0c\u548c\u9002\u7528\u7684\u516c\u53f8\u73af\u5883\u4e0d\u540c\u3002CRM\u6ce8\u91cd\u5ba2\u6237\u7ba1\u7406\u3001\u9500\u552e\u6d41\u7a0b\u7ba1\u7406\uff0c\u65e8\u5728\u63d0\u9ad8\u5ba2\u6237\u8f6c\u5316\u6548\u7387\uff0c\u4f18\u5316\u6d41\u7a0b\u63d0\u5347\u4e1a\u52a1\u6548\u7387\u3002SCRM\u4e1a\u52a1\u4fa7\u91cd\u6253\u901a\u793e\u4ea4\u7f51\u7edc\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8fde\u63a5\uff0c\u6301\u7eed\u7a33\u5b9a\u7684\u8fdb\u884c\u8425\u9500\u4e92\u52a8\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u5982\u679cCRM\u662f\u4e00\u4f4d\u8d24\u5185\u52a9\uff0c\u90a3\u4e48SCRM\u5c31\u50cf\u662f\u4e2a\u793e\u4ea4\u8fbe\u4eba\uff0c\u5b83\u80fd\u6253\u901a\u793e\u4f1a\u5de5\u5177\u3001\u6574\u5408\u793e\u4f1a\u7f51\u7edc\u3001\u52a0\u5f3a\u4e0e\u5ba2\u6237\u6c9f\u901a\u3001\u4fdd\u6301\u4e0e\u5ba2\u6237\u7fa4\u4e4b\u95f4\u7684\u60c5\u611f\u8054\u7cfb\u548c\u6c9f\u901a\u7ebd\u5e26\uff0c\u73a9\u8f6c\u793e\u4ea4\u3002<\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\u4e00\u3001SCRM\u548cCRM\u7684\u5b9a\u4e49<\/h2>\n\n\n\n

1.CRM<\/strong><\/p>\n\n\n\n

SCRM\u662f\u82f1\u6587 Social Customer Relationship Management \u7684\u7b80\u79f0\uff0c\u5373\u793e\u4f1a\u5316\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/strong>\u3002\u76f8\u8f83\u4e8e\u4f20\u7edfCRM\uff0c\u662f\u987a\u5e94\u73b0\u4ee3\u4eba\u9645\u4ea4\u6d41\u65b9\u5f0f\u7684\u4e00\u6b21\u5de5\u5177\u5347\u7ea7\uff0c\u662f\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u805a\u7126\u4e8e\u793e\u4ea4\u573a\u666f\u5e94\u7528\u3002SCRM\u662f\u4ee5\u7ba1\u7406\u5bf9\u8c61\u7684\u793e\u4ea4\u4ef7\u503c\u4e3a\u6838\u5fc3\u7684CRM\u7ba1\u7406\uff0c\u6bd4\u8d77\u4f20\u7edf\u7684CRM\uff0cSCRM\u66f4\u52a0\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\uff0c\u5e76\u4e14\u4ee5\u5982\u4f55\u5145\u5206\u53d1\u6325\u6bcf\u4e2a\u6d88\u8d39\u8005\u7684\u793e\u4ea4\u4ef7\u503c\u4e3a\u4e1a\u52a1\u6d41\u7a0b\u521b\u65b0\u7684\u91cd\u70b9\u3002\u53e6\u5916\uff0c\u5728\u6bcf\u4e2a\u5177\u4f53\u7684\u6d88\u8d39\u8005\u4ef7\u503c\u7684\u8ba1\u7b97\u4e0a\uff0cSCRM\u9664\u4e86\u6536\u5165\u8d21\u732e\u4ef7\u503c\u4e4b\u5916\uff0c\u6d88\u8d39\u8005\u5728\u8425\u9500\u4e0a\u7684\u53c2\u4e0e\u5ea6\u3001\u5f71\u54cd\u529b\u7b49\u6570\u636e\u90fd\u4f1a\u88ab\u5145\u5206\u7684\u8bb0\u5f55\u548c\u7eb3\u5165\u5206\u6790\u7ef4\u5ea6\uff0c\u4ee5\u5f62\u6210\u6700\u6709\u5229\u4e8e\u54c1\u724c\u548c\u9500\u552e\u8f6c\u5316\u7684\u7b56\u7565\u548c\u6a21\u578b\u3002\u968f\u7740\u6570\u636e\u5f00\u653e\u73af\u5883\u3001\u6570\u636e\u6a21\u578b\u80fd\u529b\u548c\u8425\u9500\u66f4\u52a0\u4f9d\u8d56\u6570\u636e\u9a71\u52a8\u7684\u610f\u8bc6\u7b49\u56e0\u7d20\u7684\u4e0d\u65ad\u6539\u5584\uff0cSCRM\u88ab\u8ba4\u4e3a\u56e0\u5176\u5904\u4e8e\u6574\u4e2a\u4f01\u4e1a\u8425\u9500\u81ea\u52a8\u5316\u7ba1\u7406\u7684\u6218\u7565\u6027\u4f4d\u7f6e\uff0c\u6210\u4e3a\u4e00\u4e2a\u4e0d\u65ad\u901a\u8fc7\u8001\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u548c\u6570\u636e\uff0c\u5e26\u6765\u65b0\u6d88\u8d39\u8005\u7684\u8f6c\u5316\u548c\u6570\u636e\u7684\u6570\u5b57\u5927\u8111\u548c\u8425\u9500\u5f15\u64ce\uff0c\u6210\u4e3a\u6574\u4e2a\u8425\u9500\u7ba1\u7406\u4e2d\u517c\u987e\u8fdb\u653b\u4e0e\u9632\u5b88\u7684\u7b56\u7565\u548c\u6267\u884c\u7684\u6293\u624b\u3002<\/p>\n\n\n\n

2.CRM<\/strong><\/p>\n\n\n\n

CRM\uff0c\u82f1\u6587 Customer Relationship Management \u7684\u7f29\u5199\uff0c\u4e2d\u6587\u5168\u79f0\u4e3a\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3002\u901a\u5e38\u60c5\u51b5\u4eba\u4eec\u6240\u8bf4\u7684CRM\u7279\u6307CRM\u7cfb\u7edf\u8f6f\u4ef6\u3002CRM\u662f\u4e00\u4e2a\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u4e13\u95e8\u7528\u4e8e\u7ba1\u7406\u4e0e\u5ba2\u6237\u5173\u7cfb\u7684\u8f6f\u4ef6\u7cfb\u7edf\uff0c\u5b83\u786e\u4fdd\u4e0e\u5ba2\u6237\u5728\u9500\u552e\u3001\u8425\u9500\u3001\u670d\u52a1\u4e0a\u7684\u6bcf\u4e00\u6b65\u4ea4\u4e92\u90fd\u987a\u5229\u3001\u9ad8\u6548\uff0c\u4ece\u800c\u63d0\u5347\u4f01\u4e1a\u4e1a\u7ee9\u3002CRM\u662f\u4f01\u4e1a\u6700\u91cd\u8981\u7684\u6570\u636e\u4e2d\u5fc3\uff0c\u8bb0\u5f55\u7740\u4f01\u4e1a\u5728\u6574\u4e2a\u5e02\u573a\u8425\u9500\u4e0e\u9500\u552e\u7684\u8fc7\u7a0b\u4e2d\u548c\u5ba2\u6237\u53d1\u751f\u7684\u5404\u79cd\u4ea4\u4e92\u884c\u4e3a\uff0c\u4ee5\u53ca\u5404\u7c7b\u6709\u5173\u6d3b\u52a8\u7684\u72b6\u6001\uff0c\u5e76\u63d0\u4f9b\u5404\u7c7b\u6570\u636e\u7684\u7edf\u8ba1\u6a21\u578b\uff0c\u4e3a\u540e\u671f\u7684\u5206\u6790\u548c\u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002<\/p>\n\n\n\n

\u4e8c\u3001CRM\u7cfb\u7edf\u4e0eSCRM\u4e4b\u95f4\u7684\u533a\u522b<\/h2>\n\n\n\n

1\u3001\u7406\u5ff5\u4e0d\u4e00\u6837<\/strong><\/h3>\n\n\n\n

CRM\u7cfb\u7edf\u6bd4\u8f83\u5f3a\u8c03\uff0c\u516c\u53f8\u5bf9\u5ba2\u6237\u7684\u7ba1\u7406\uff0cSCRM\u7cfb\u7edf\u66f4\u5f3a\u8c03\u516c\u53f8\u548c\u7528\u6237\u5171\u540c\u7ecf\u8425\u5408\u4f5c\u5173\u7cfb\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u628a\u5ba2\u6237\u770b\u4f5c\u516c\u53f8\u7684\u7ba1\u7406\u5bf9\u8c61\u3002CRM\u7cfb\u7edf\u66f4\u504f\u5411\u4e8e\u5bf9\u516c\u53f8\u5185\u90e8\u9500\u552e\u6d41\u7a0b\u8fdb\u884c\u4f18\u5316\uff0c\u901a\u8fc7\u6574\u5408\u516c\u53f8\u5185\u90e8\u7684\u9500\u552e\u6d41\u7a0b\u548c\u5ba2\u670d\u552e\u540e\u7b49\u5de5\u4f5c\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u7528\u6237\u7684\u6ee1\u610f\u5ea6\u3002\u5ba2\u6237\u9664\u4e86\u5728\u67d0\u4e9b\u5de5\u4f5c\u65b9\u9762\u548c\u516c\u53f8\u4f1a\u6709\u4e92\u52a8\u4ee5\u5916\uff0c\u4e0e\u516c\u53f8\u4e92\u52a8\u7684\u673a\u4f1a\u5e76\u4e0d\u591a\u3002<\/p>\n\n\n\n

SCRM\u7cfb\u7edf\u66f4\u4e13\u6ce8\u4e8e\u5c06\u5ba2\u6237\u6570\u636e\u4f5c\u4e3a\u516c\u53f8\u91cd\u8981\u7684\u8d44\u4ea7\uff0c\u800c\u5ba2\u6237\u4f5c\u4e3a\u516c\u53f8\u7ecf\u8425\u7684\u4e00\u90e8\u5206\uff0c\u9700\u8981\u4e0d\u65ad\u7684\u5168\u9762\u4e86\u89e3\uff0c\u4ece\u800c\u63d0\u5347\u8425\u9500\u4f53\u9a8c\uff0c\u901a\u8fc7\u63d0\u5347\u5ba2\u6237\u7684\u4ef7\u503c\u6765\u63d0\u5347\u516c\u53f8\u7684\u7ade\u4e89\u529b\uff0c\u5b9e\u73b0\u516c\u53f8\u4e0e\u5ba2\u6237\u7684\u53cc\u8d62\u3002<\/p>\n\n\n\n

2\u3001\u76ee\u6807\u4e0d\u4e00\u6837<\/strong><\/h3>\n\n\n\n

CRM\u7cfb\u7edf\u4e3b\u8981\u504f\u5411\u4e8e\u516c\u53f8\u5185\u90e8\u53ef\u4ee5\u7528\u6765\u8003\u6838\u9500\u552e\u4eba\u5458\u7684\u9500\u552e\u4e1a\u7ee9\uff0c\u4ece\u800c\u89c4\u8303\u9500\u552e\u4eba\u5458\u7684\u670d\u52a1\u8d28\u91cf\u3002\u9500\u552e\u4eba\u5458\u6216\u8005\u5ba2\u670d\u5728\u4e86\u89e3\u7528\u6237\u7684\u76f8\u5173\u4fe1\u606f\u4ee5\u540e\uff0c\u901a\u8fc7\u8bb0\u5f55\u7684\u65b9\u5f0f\u5c06\u5ba2\u6237\u4fe1\u606f\u8bb0\u5f55\u5728CRM\u7cfb\u7edf\u4e2d\u3002<\/p>\n\n\n\n

SCRM\u7cfb\u7edf\u662f\u504f\u5411\u4e8e\u5ba2\u6237\u7684\u4e00\u6b3e\u4f01\u4e1a\u8425\u9500\u7cfb\u7edf\u8f6f\u4ef6\uff0c\u80fd\u591f\u5c06\u5ba2\u6237\u4e0e\u516c\u53f8\u7d27\u5bc6\u7684\u8fde\u63a5\u5728\u4e00\u8d77\uff0c\u901a\u8fc7\u6bcf\u4e00\u6b21\u4e0e\u5ba2\u6237\u7684\u6c9f\u901a\uff0c\u4ece\u800c\u66f4\u4e86\u89e3\u5ba2\u6237\uff0c\u4e0d\u65ad\u63d0\u5347\u5bf9\u5ba2\u6237\u8981\u6c42\u7684\u6ee1\u8db3\uff0c\u4ece\u4fa7\u9762\u4e0a\u5f71\u54cd\u5ba2\u6237\u3002\u540c\u65f6\u6bcf\u4e00\u4f4d\u5ba2\u6237\u7684\u7f51\u7edc\u4fe1\u606f\u90fd\u4f1a\u8fdb\u5165\u5230\u516c\u53f8\u7684\u8425\u9500\u4f53\u7cfb\u4e2d\uff0c\u8fd9\u6837\u5c31\u80fd\u591f\u5b9e\u73b0\u516c\u53f8\u548c\u5ba2\u6237\u7684\u6df1\u5ea6\u878d\u5408\u3002<\/p>\n\n\n\n

3\u3001\u8bc9\u6c42\u4e0d\u4e00\u6837<\/h3>\n\n\n\n

CRM\u7cfb\u7edf\u4e3b\u8981\u901a\u8fc7\u7535\u8bdd\u6216\u8005\u90ae\u4ef6\u7684\u65b9\u5f0f\u548c\u5ba2\u6237\u5b9e\u73b0\u6c9f\u901a\uff0c\u867d\u7136\u76f8\u5bf9\u4e8e\u4f20\u7edf\u7684\u8054\u7edc\u65b9\u5f0f\u6765\u8bf4\uff0c\u4f7f\u7528CRM\u7cfb\u7edf\u8fdb\u884c\u6c9f\u901a\u66f4\u6709\u52a9\u4e8e\u7ef4\u62a4\u5ba2\u6237\u7684\u5173\u7cfb\uff0c\u4f46\u8fd9\u79cd\u6c9f\u901a\u65b9\u5f0f\u4ecd\u5b58\u5728\u4e00\u5b9a\u7684\u5c40\u9650\u6027\uff0c\u4e14\u96be\u4ee5\u8ba9\u5ba2\u6237\u83b7\u5f97\u8ba4\u540c\u611f\u3002<\/p>\n\n\n\n

SCRM\u7cfb\u7edf\u4e3b\u8981\u901a\u8fc7\u4e0e\u5ba2\u6237\u76841\u5bf91\u4ea4\u4e92\u6765\u5b9e\u73b0\u4e0e\u5ba2\u6237\u7684\u6c9f\u901a\uff0c\u5728SCRM\u7cfb\u7edf\u4e2d\uff0c\u5ba2\u6237\u7684\u4fe1\u4efb\u624d\u662f\u6838\u5fc3\u548c\u5173\u952e\uff0c\u4e0d\u4ec5\u5f3a\u8c03\u4e0e\u5ba2\u6237\u8fdb\u884c\u5b9e\u65f6\u6c9f\u901a\uff0c\u800c\u4e14\u5f3a\u8c03\u4e0e\u5ba2\u6237\u6c9f\u901a\u7684\u8d28\u91cf\u4ee5\u53ca\u5ba2\u6237\u662f\u5426\u6ee1\u610f\u7b49\u3002\u8fd9\u6837\u624d\u80fd\u4ece\u6574\u4f53\u4e0a\u5b9e\u73b0\u5ba2\u6237\u4e0e\u516c\u53f8\u7684\u5171\u8d62\uff0c\u624d\u4f1a\u6709\u957f\u4e45\u7684\u5408\u4f5c\u5173\u7cfb\u3002<\/p>\n\n\n\n

4\u3001\u7528\u6237\u5173\u7cfb\u4e0d\u4e00\u6837<\/h3>\n\n\n\n

CRM \u7740\u91cd\u89e3\u51b3\u4f01\u4e1a\u4e0e\u7528\u6237\u5173\u7cfb\u7684\u4f18\u5316\uff0c\u56e0\u6b64\u5728\u670d\u52a1\u65b9\u5f0f\u4e0a\u66f4\u591a\u4ece\u9500\u552e\u7ba1\u7406\u7684\u89d2\u5ea6\uff0c\u57fa\u4e8e\u6ee1\u8db3\u5ba2\u6237\u57fa\u672c\u9700\u6c42\uff0c\u56e0\u800c\u8425\u9500\u65b9\u5f0f\u4e0a\u4e5f\u66f4\u4fa7\u91cd\u5229\u7528\u5df2\u6709\u6e20\u9053\u7ef4\u62a4\u987e\u5ba2\u3002\u6ee1\u8db3\u5ba2\u6237\u7684\u57fa\u7840\u9700\u6c42\uff0c\u5229\u7528\u5df2\u6709\u6e20\u9053\u7ef4\u62a4\u5ba2\u6237\u3002 \u800cSCRM\u5728\u6b64\u57fa\u7840\u4e0a\u8fd8\u66f4\u52a0\u5173\u6ce8\u7528\u6237\u4e4b\u95f4\u7684\u4e92\u52a8\u4f18\u5316\uff0c\u670d\u52a1\u65b9\u5f0f\u4e0a\u66f4\u6ce8\u91cd\u7528\u6237\u53c2\u4e0e\u4f53\u9a8c\u548c\u4e92\u52a8\u4e86\u89e3\u3002\u5728\u8425\u9500\u65b9\u5f0f\u4e0a\uff0c\u968f\u7740\u6570\u5b57\u5316\u539f\u4f4f\u6c11\u6210\u4e3a\u6d88\u8d39\u5e02\u573a\u7684\u4e2d\u6d41\u7825\u67f1\uff0c\u8fd9\u4e9b\u6d88\u8d39\u8005\u5448\u73b0\u51fa\u793e\u4ea4\u5c5e\u6027\u5e73\u53f0\u805a\u96c6\u5316\uff0c\u5ba2\u6237\u53ef\u81ea\u53d1\u6269\u6563\u7b49\u7279\u5f81\uff0cSCRM\u57fa\u4e8e\u793e\u4ea4\u5e73\u53f0\u5b8c\u6210\u7528\u6237\u4fe1\u606f\u6570\u636e\u641c\u96c6\uff0c\u518d\u8fdb\u884c\u6e05\u6d17\u548c\u6574\u7406\uff0c\u68b3\u7406\u5173\u7cfb\u7f51\u7edc\uff0c\u638c\u63e1\u7528\u6237\u884c\u4e3a\u8f68\u8ff9\uff0c\u6293\u53d6\/\u6574\u5408\u591a\u5e73\u53f0\u7528\u6237\u6570\u636e\uff0c\u79ef\u7d2f\u66f4\u5168\u9762\u7684\u7528\u6237\u753b\u50cf\uff0c\u80fd\u591f\u6df1\u6316\u7528\u6237\u5708\u5c42\u53ca\u793e\u7fa4\uff0c\u9488\u5bf9\u6027\u7684\u8fdb\u884c\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u6709\u6548\u5e2e\u52a9\u4f01\u4e1a\u63d0\u9ad8\u8425\u9500\u6548\u7387\u3002\u56e0\u6b64\u8425\u9500\u65b9\u5f0f\u4e0aSCRM\u66f4\u4fa7\u91cd\u6839\u636e\u7528\u6237\u9700\u6c42\u8fdb\u884c\u8425\u9500\u4e0e\u4e92\u52a8\u3002<\/p>\n\n\n\n

5\u3001\u9002\u7528\u7684\u516c\u53f8\u73af\u5883\u4e0d\u4e00\u6837<\/h2>\n\n\n\n

SCRM\u76f8\u8f83CRM\uff0c\u66f4\u64c5\u957f\u5904\u7406\u5ba2\u6237\u6570\u636e\u7684\u52a8\u6001\u53d8\u5316\uff0c\u5e94\u7528\u5927\u6570\u636e\u6280\u672f\u638c\u63e1\u548c\u4f7f\u7528\u6bcf\u4e00\u4e2a\u6d88\u8d39\u8005\u7684\u52a8\u6001\u6570\u636e\uff0c\u5e76\u4e14\u80fd\u591f\u7ba1\u7406\u6d88\u8d39\u8005\uff0c\u56e0\u6b64\u9002\u7528\u4e8e\u66f4\u52a0\u6ce8\u91cd\u53cc\u5411\u4e92\u52a8\u521b\u9020\u7528\u6237\u4ef7\u503c\uff0c\u9700\u8981\u66f4\u201c\u61c2\u6d88\u8d39\u8005\u201d\u7684ToC\u4f01\u4e1a\u4ee5\u53ca\u4e1a\u52a1\u7279\u5f81\u7c7b\u4f3c\u7684\u90e8\u5206\u5c0fB\u4f01\u4e1a\u3002<\/p>\n\n\n\n

\u800c\u652f\u6301\u5b9a\u4f4d\u3001\u83b7\u53d6\u3001\u7ef4\u6301\u3001\u7406\u89e3\u5ba2\u6237\u5e76\u4e0e\u5ba2\u6237\u5408\u4f5c\u7684\u91cd\u8981\u6d3b\u52a8\u7684\u4e1a\u52a1\u6d41\u7a0b\u548c\u652f\u6491\u6280\u672f\u7684CRM\u66f4\u9002\u5408\u503e\u5411\u4e8e\u4ee5\u63d0\u9ad8\u5185\u90e8\u6d41\u7a0b\u6548\u7387\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u56f4\u7ed5\u9500\u552e\u5468\u671f\u81ea\u52a8\u5316\u9500\u552e\u8ddf\u8fdb\u7ba1\u7406\u7b49\u4f01\u4e1a\u5185\u90e8\u7cfb\u7edf\u9700\u6c42\uff0c\u66f4\u8feb\u5207\u4f18\u5148\u89e3\u51b3\u4e1a\u52a1\u6d41\u7a0b\u53d8\u9769\u7684\u5927\u90e8\u5206ToB\u4f01\u4e1a\u3002\u5f53\u7136\uff0c\u968f\u7740\u79fb\u52a8\u5316\u3001\u793e\u4ea4\u5316\u7684\u4e92\u8054\u7f51\u5927\u8d8b\u52bf\u8d8a\u6765\u8d8a\u660e\u663e\uff0cToB\u4f01\u4e1a\u5728\u672a\u6765\u4e5f\u53ef\u80fd\u6709SCRM\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n

\u4e09\u3001SCRM\u6709\u54ea\u4e9b\u4f18\u52bf<\/h2>\n\n\n\n

1. \u5bf9\u7528\u6237\u7684\u7406\u89e3\u66f4\u7cbe\u51c6<\/h3>\n\n\n\n

\u968f\u7740\u793e\u4ea4\u7f51\u7edc\u7684\u53d1\u5c55\uff0c\u4e2a\u4f53\u751f\u6d3b\u5411\u7ebf\u4e0a\u8fc1\u79fb\uff0c\u4f01\u4e1a\u7684 SCRM \u65b0\u8425\u9500\u65f6\u4ee3\uff0c\u5728\u6280\u672f\u5c42\u9762\uff0c\u4ee5\u793e\u4ea4 ID\u3001\u8bbe\u5907 ID \u7b49\u7528\u6237\u6570\u5b57\u8eab\u4efd\u4fe1\u606f\u7684\u6574\u5408\u4f5c\u4e3a\u57fa\u7840\uff0cSCRM\u53ef\u4ee5\u6c47\u96c6\u4e2a\u4f53\u7ebf\u4e0a\u5b58\u5728\u7684\u5927\u6570\u636e\uff0c\u5bf9\u7528\u6237\u6709\u66f4\u52a0\u7cbe\u51c6\u7684\u7406\u89e3\uff0c\u56e0\u800c\u5e2e\u52a9\u4f01\u4e1a\u8fdb\u5165\u7cbe\u51c6\u8425\u9500\u65f6\u4ee3\u3002<\/p>\n\n\n\n

2. \u6df1\u5165\u66f4\u4e30\u5bcc\u7684\u573a\u666f<\/h3>\n\n\n\n

\u4f5c\u4e3a\u65b0\u8425\u9500\u65f6\u4ee3\u7684\u4f01\u4e1a\uff0c\u5fc5\u987b\u5e94\u5bf9\u201c\u573a\u666f\u5316\u201d\u7684\u6311\u6218\u3002\u4f01\u4e1a\u9700\u8981\u501f\u52a9SCRM\uff0c\u6d1e\u5bdf\u65b0\u65f6\u4ee3\u7684\u7528\u6237\uff0c\u6df1\u5165\u573a\u666f\u53bb\u7406\u89e3\u7528\u6237\uff0c\u53d1\u73b0\u673a\u4f1a\uff0c\u63d0\u4f9b\u670d\u52a1\uff0c\u5b9e\u73b0\u4f01\u4e1a\u4ef7\u503c\u3002\u56e0\u6b64SCRM\uff0c\u80fd\u5e2e\u52a9\u4f01\u4e1a\u6df1\u5165\u66f4\u591a\u7684\u573a\u666f\uff0c\u5e94\u5bf9\u6d1e\u5bdf\u7528\u6237\u7684\u6311\u6218\uff0c\u5b9e\u73b0\u4e0e\u7528\u6237\u7684\u6709\u6548\u4e92\u52a8\uff0c\u8f6c\u5316\u4e3a\u4f01\u4e1a\u5546\u673a\u3002<\/p>\n\n\n\n

3. \u4e92\u52a8\u7684\u65b9\u5f0f\u66f4\u591a\u6837<\/h3>\n\n\n\n

\u65b0\u8425\u9500\u65f6\u4ee3\uff0c\u501f\u52a9SCRM\uff0c\u4f01\u4e1a\u89e6\u8fbe\u7528\u6237\u7684\u65b9\u5f0f\u53ef\u5b9e\u73b0\u6570\u5b57\u5316\u5347\u7ea7\uff0c\u6e20\u9053\u4e30\u5bcc\uff0c\u535a\u5ba2\u3001\u670b\u53cb\u5708\u3001\u77ed\u89c6\u9891\u3001\u95ee\u7b54\u3001\u7559\u8a00\u7b49\u7b49\u4e92\u52a8\u65b9\u5f0f\u53ef\u5927\u5927\u63d0\u5347\u53d1\u6325\u521b\u610f\u7684\u7a7a\u95f4\u3002<\/p>\n\n\n\n

\u56db\u3001SCRM\u7684\u4ef7\u503c<\/h2>\n\n\n\n

1. \u5bf9\u7528\u6237<\/h3>\n\n\n\n

SCRM \u53ef\u4ee5\u63d0\u5347\u7528\u6237\u7684\u8d2d\u4e70\u6548\u7387\u548c\u4f53\u9a8c\uff0c\u5b9e\u73b0\u7ebf\u4e0a\u7ebf\u4e0b\u4e92\u901a\uff0c\u6700\u5927\u9650\u5ea6\u7684\u53ef\u6ee1\u8db3\u7528\u6237\u7684\u9700\u6c42\uff0c\u7528\u6237\u53ef\u901a\u8fc7\u5168\u5a92\u4f53\u8fde\u63a5\u4f01\u4e1a\uff0c\u4f7f\u6c9f\u901a\u65e0\u8fb9\u754c\uff0c\u4fe1\u606f \u66f4\u900f\u660e\uff0c\u5e2e\u52a9\u7528\u6237\u5168\u9762\u6e05\u6670\u4e86\u89e3\u4ea7\u54c1\u3002\u7528\u6237\u53ef\u6df1\u5ea6\u4e0e\u4f01\u4e1a\u6c9f\u901a\u53ca\u63d0\u5efa\u8bae\uff0c\u4f7f\u7528\u6237\u4ece\u65c1\u89c2\u8005\u53d8\u6210 \u4e86\u53c2\u4e0e\u8005\uff0c\u8ba9\u7528\u6237\u62e5\u6709\u5f52\u5c5e\u611f\u3001\u8da3\u5473\u611f\u548c\u6210\u5c31\u611f\u3002<\/p>\n\n\n\n

2. \u5bf9\u4f01\u4e1a<\/h3>\n\n\n\n

SCRM \u5e2e\u4f01\u4e1a\u642d\u5efa\u54c1\u724c\u793e\u533a\uff0c\u63d0\u5347\u5ba2\u6237\u7684\u8f6c\u5316\u7387\u548c\u590d\u8d2d\u7387\u3002\u4f01\u4e1a\u57fa\u4e8e SCRM \u642d\u5efa\u8d77\u54c1\u724c\u7684 \u4ea4\u6d41\u5708\u6216\u8005\u53eb\u54c1\u724c\u793e\u533a\uff0c\u80fd\u591f\u4e0d\u65ad\u63d0\u5347\u7528\u6237\u5bf9\u4f01\u4e1a\u3001\u4ea7\u54c1\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n

SCRM \u6709\u52a9\u4e8e\u4f01\u4e1a\u4ea7\u54c1\u4e0d\u65ad\u66f4\u65b0\u5347\u7ea7\uff1aSCRM \u8ba9\u4f01\u4e1a\u540d\u5217\u524d\u8305\u65f6\u95f4\u77e5\u9053\u6240\u6709\u7528\u6237\u5bf9\u4ea7\u54c1\u7ed9\u51fa\u7684 \u53cd\u9988\u4e0e\u9700\u6c42\uff0c\u540c\u65f6\u80fd\u540d\u5217\u524d\u8305\u65f6\u95f4\u53c2\u4e0e\u5230\u8fd9\u79cd\u7f51\u72b6\u6c9f\u901a\u4e2d\u53bb\uff0c\u63a8\u8fdb\u4f01\u4e1a\u4ea7\u54c1\u4e0d\u65ad\u66f4\u65b0\u6362\u4ee3\uff0c\u6ee1\u8db3\u5927\u4f17\u9700\u6c42\uff0c\u540c\u65f6\u6709\u52a9\u4e8e\u4f01\u4e1a\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\u3002<\/p>\n\n\n\n

\u901a\u8fc7 SCRM \u5bf9\u7528\u6237\u5173\u7cfb\u7684\u7ba1\u7406\u8fd0\u8425\uff0c\u63d0\u5347\u8f6c\u5316\u7387\u548c\u590d\u8d2d\u7387\u3001\u964d\u4f4e\u4f01\u4e1a\u7684\u8425\u9500\u6210\u672c\u3001\u6700\u5927\u5316\u7528\u6237\u7ec8\u8eab\u4ef7\u503c\uff0c\u6700\u7ec8\u63d0\u5347\u4f01\u4e1a\u7ecf\u8425\u6548\u7387\u548c\u5229\u6da6\u6c34\u5e73\u3002<\/p>\n\n\n\n

3. \u5bf9\u7ba1\u7406\u8005<\/h3>\n\n\n\n

\u79c1\u57df\u6a21\u5f0f\u4e0b\u66f4\u597d\u7684\u7559\u5b58\u5ba2\u6237\uff0c\u4fdd\u62a4\u5ba2\u6237\u6570\u636e\u8d44\u4ea7\uff0c\u63d0\u5347\u4e1a\u7ee9\u548c\u5229\u6da6\u3001\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387\u3001\u964d\u4f4e\u83b7\u5ba2\u548c\u7ba1\u7406\u6210\u672c;\u548c\u4f7f\u7528\u8005(\u9500\u552e\u53ca\u670d\u52a1\u4eba\u5458)\u5efa\u7acb\u5e73\u7b49\u7684\u5408\u4f5c\u5173\u7cfb\uff0c\u89e3\u653e\u751f\u4ea7\u5173\u7cfb\uff0c\u63d0\u5347\u6548\u7387\u548c\u6548\u76ca;\u4fe1\u606f\u5316-\u6570\u5b57\u5316-\u667a\u80fd\u5316\uff0c\u628a\u7cfb\u7edf\u7684\u8d4b\u80fd\u4ef7\u503c\u6700\u5927\u5316;\u79c1\u57df\u6a21\u5f0f\u4e0b\uff0c\u4f01\u4e1a\u7684\u83b7\u5ba2\u6210\u672c\u5927\u5927\u4e0b\u964d\uff0c\u6301\u7eed\u5730\u628a\u5347\u7ea7\u4ea7\u54c1\u548c\u65b0\u54c1\u4f4e\u6210\u672c\u63a8\u5411\u5ba2\u6237\u3002 SCRM \u5728\u6574\u4e2a\u4f01\u4e1a\u8425\u9500\u81ea\u52a8\u5316\u7ba1\u7406\u7684\u6218\u7565\u6027\u4f4d\u7f6e\uff0c\u4e0d\u65ad\u901a\u8fc7\u8001\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u548c\u6570\u636e\uff0c\u5e26\u6765\u65b0\u6d88\u8d39\u8005\u7684\u8f6c\u5316\u548c\u6570\u636e\u7684\u6570\u5b57\u5927\u8111\u548c\u8425\u9500\u5f15\u64ce\uff0c\u5728\u6574\u4e2a\u8425\u9500\u7ba1\u7406\u4e2d\u517c\u987e\u8fdb\u653b\u4e0e\u9632\u5b88\u3002<\/p>\n\n\n\n

\u5bf9\u7ba1\u7406\u8005\u6765\u8bb2\uff0c\u8425\u9500\u4e0e\u6280\u672f\u7684\u7ed3\u5408\uff0c\u624d\u80fd\u5e94\u5bf9\u5f53\u4e0b\u5feb\u901f\u7684\u65f6\u4ee3\u53d8\u5316\uff0c\u59cb\u7ec8\u542c\u5230\u7528\u6237\u7684\u58f0\u97f3\uff0c \u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u670d\u52a1\u7528\u6237\u3002<\/p>\n\n\n\n

4. \u5bf9\u9500\u552e\u56e2\u961f<\/h3>\n\n\n\n

SCRM \u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u63d0\u9ad8\u6548\u7387\u3001\u63d0\u5347\u4e1a\u7ee9\uff0c\u66f4\u5bb9\u6613\u548c\u5ba2\u6237\u5efa\u7acb\u5e73\u7b49\u4fe1\u4efb\u7684\u5173\u7cfb\uff0c\u4f7f\u6c9f\u901a\u65e0\u8fb9\u754c\u3001\u4fe1\u606f\u66f4\u900f\u660e\uff0c\u7531\u4f20\u7edf\u7684\u88ab\u52a8\u63a8\u9500\u53d8\u4e3a\u4e3b\u52a8\u8425\u9500\u518d\u800c\u670d\u52a1\u8425\u9500\uff0c\u9500\u552e\u53ca\u65f6\u6355\u6349\u6210\u4ea4\u7684\u5173\u952e \u65f6\u523b\uff0c\u53cc\u65b9\u4e92\u52a8\u6c9f\u901a\uff0c\u4f7f\u8ddf\u5355\u81ea\u52a8\u5316\u3001\u667a\u80fd\u5316\u3002<\/p>\n\n\n\n

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\u4e94\u3001SCRM\u7684\u4e3b\u8981\u529f\u80fd<\/h2>\n\n\n\n

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SCRM\u7684\u76f4\u63a5\u7ba1\u7406\u5bf9\u8c61\u5c31\u662f\u5ba2\u6237\u3002\u901a\u8fc7\u5404\u7c7b\u5de5\u5177\u5b8c\u6210\u5f15\u6d41\u4efb\u52a1\u3001\u65e5\u5e38\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u4ea4\u4e92\uff0c\u5bf9\u5ba2\u6237\u8d44\u4ea7\u7684\u4fdd\u62a4\uff0c\u6240\u4ee5SCRM\u7684\u7ba1\u7406\u6307\u5411\u76f4\u63a5\u5c31\u662f\u5ba2\u6237\u3002<\/p>\n\n\n\n

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\u6240\u4ee5\u5728SCRM\u7cfb\u7edf\u4e2d\u901a\u5e38\u4f1a\u5305\u542b\u5bf9\u4ea4\u4e92\u5185\u5bb9\u7684\u7d20\u6750\u7ba1\u7406\u3001\u8bdd\u672f\u7ba1\u7406\uff1b\u63d0\u9ad8\u5ba2\u6237\u6c9f\u901a\u6548\u7387\u7684\u7fa4\u53d1\u529f\u80fd\uff1b\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u548c\u89c4\u8303\u6027\u7684SOP\u529f\u80fd\u7b49\u7b49\u3002\u5728\u8fd0\u8425\u548c\u7ef4\u7cfb\u5ba2\u6237\u7684\u65b9\u5f0f\u4e0a\u4e5f\u5f15\u5165\u4e86\u6d41\u91cf\u8fd0\u8425\u7684\u6982\u5ff5\u3002<\/p>\n\n\n\n

\u516d\u3001\u4e3b\u6d41\u7684CRM\u548cSCRM\u8f6f\u4ef6<\/h2>\n\n\n\n

1.\u7eb7\u4eab\u9500\u5ba2<\/a><\/strong>\uff1a\u901a\u8fc7\u767e\u5ea6\u6307\u6570\u3001IDC\u7b49\u62a5\u544a\u663e\u793a\uff0c\u7eb7\u4eab\u9500\u5ba2\u5728\u56fd\u5185CRM\u5e02\u573a\u5360\u6709\u7387\u591a\u5e74\u7a33\u5c45\u7b2c\u4e00<\/strong>\uff0c\u540c\u65f6\u4e5f\u662f\u589e\u901f\u7b2c\u4e00\u7684CRM\u5382\u5546\uff0c\u8fde\u7eed\u591a\u5e74\u767b\u4e0a\u80e1\u6da6\u5168\u7403\u72ec\u89d2\u517d\u699c\u5355<\/strong>\u3002\u3010\u5b98\u7f51\uff1ahttp:\/\/mtw.so\/5BFiXc<\/a>\u3011<\/p>\n\n\n\n

2.Salesforce<\/strong>\uff1a\u5168\u7403\u77e5\u540d\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf\uff0c\u529f\u80fd\u6210\u719f\uff0c\u4f46\u6bd4\u8f83\u9057\u61be\u7684\u662f\u57282022\u5e74\u5f00\u59cb\u64a4\u51fa\u4e2d\u56fd\u5e02\u573a\uff0c\u4e0d\u6392\u9664\u50cf\u5176\u4ed6\u56fd\u5916\u4ea7\u54c1\u90a3\u6837\u505c\u6b62\u670d\u52a1\u7684\u60c5\u51b5\u3002\u3010\u5b98\u7f51\uff1ahttps:\/\/www.salesforce.com\/cn\/\u3011<\/p>\n\n\n\n

3.\u9500\u552e\u6613<\/strong>\uff1a\u9500\u552e\u6613Neocrm<\/a>\u662f\u878d\u5408\u65b0\u578b\u4e92\u8054\u7f51\u6280\u672f\u7684\u4f01\u4e1a\u7ea7CRM\u5f00\u521b\u8005\uff0c\u521b\u65b0\u6027\u5730\u5229\u7528AI\u3001\u5927\u6570\u636e\u3001\u7269\u8054\u7f51\u7b49\u65b0\u578b\u4e92\u8054\u7f51\u6280\u672f\uff0c\u6253\u9020\u4ece\u8425\u9500\u3001\u9500\u552e\u5230\u670d\u52a1\u7ba1\u7406\u4e00\u4f53\u5316\u7684\u4f01\u4e1a\u7ea7CRM\u5e73\u53f0\u3002\u7531\u77e5\u540d\u98ce\u6295\u7ea2\u6749\u8d44\u672c\u3001\u7ecf\u7eac\u4e2d\u56fd\u4ee5\u53ca\u817e\u8baf\u6295\u8d44\u3002\u662f\u56fd\u5185\u5e02\u573a\u4efd\u989d\u4ec5\u6b21\u4e8e\u7eb7\u4eab\u9500\u5ba2\u7684CRM\u7684\u5382\u5546\u3002\u3010\u5b98\u7f51\uff1ahttps:\/\/www.xiaoshouyi.com\/<\/a>\u3011<\/p>\n\n\n\n

4.HubSpot<\/strong>\uff1a\u6d77\u5916\u4e00\u6b3e\u514d\u8d39\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf\uff0c\u4f46\u56fd\u5185\u4f7f\u7528\u5b58\u5728\u4e00\u5b9a\u7684\u5b89\u5168\u98ce\u9669\u3002\u8be5\u8f6f\u4ef6\u5305\u62ecCRM\u8f6f\u4ef6\u63d0\u4f9b\u7684\u6240\u6709\u57fa\u672c\u529f\u80fd\uff0c\u5141\u8bb8\u60a8\u8ddf\u8e2a\u516c\u53f8\u7684\u6d3b\u52a8\uff0c\u5305\u62ec\u8054\u7cfb\u4eba\u548c\u516c\u53f8\u7b80\u4ecb\uff0c\u5206\u914d\u548c\u8ddf\u8e2a\u4ea4\u6613\uff0c\u4ee5\u53ca\u5728\u8be6\u7ec6\u7684\u4eea\u8868\u677f\u4e2d\u7ba1\u7406\u6240\u6709\u6570\u636e\u3002<\/p>\n\n\n\n

5.\u91d1\u8776EAS CRM\uff1a\u4e3b\u8981\u670d\u52a1\u5bf9\u8c61\u662f\u90a3\u4e9b\u6b63\u5728\u6210\u957f\u4e2d\u7684\u3001\u6210\u719f\u578b\u548c\u5df2\u7ecf\u7a33\u5b9a\u7684\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u5b8c\u6574\u7684\u5ba2\u6237\u5173\u7cfb\u89e3\u51b3\u65b9\u6848\u3002\u76ee\u524d\uff0c\u5176\u5ba2\u6237\u7fa4\u4e3b\u8981\u662f\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u5e02\u573a\u4efd\u989d\u5360\u6709\u4e5f\u4e0d\u662f\u5f88\u5927\u3002\u3010\u5b98\u7f51\uff1ahttps:\/\/www.kingdee.com\/\u3011<\/p>\n","protected":false},"excerpt":{"rendered":"CRM\u7cfb\u7edf\u4e0eSCRM\u533a\u522b\u4e3b\u8981\u6709\u7406\u5ff5\u4e0d\u540c\uff0c\u76ee\u6807\u4e0d\u540c\uff0c\u8bc9\u6c42\u4e0d\u540c\uff0c\u7528\u6237\u5173\u7cfb\u4e0d\u540c\uff0c\u548c\u9002\u7528\u7684\u516c\u53f8\u73af\u5883\u4e0d\u540c\u3002CRM\u6ce8\u91cd\u5ba2\u6237 […]","protected":false},"author":1,"featured_media":24101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[371,166],"acf":[],"_links":{"self":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/posts\/24099"}],"collection":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/comments?post=24099"}],"version-history":[{"count":0,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/posts\/24099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/media\/24101"}],"wp:attachment":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/media?parent=24099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/categories?post=24099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/tags?post=24099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}