{"id":50446,"date":"2023-08-24T18:53:47","date_gmt":"2023-08-24T10:53:47","guid":{"rendered":"https:\/\/docs.pingcode.com\/?p=50446"},"modified":"2023-08-24T18:53:51","modified_gmt":"2023-08-24T10:53:51","slug":"%e4%ba%a7%e5%93%81%e9%a9%b1%e5%8a%a8%e5%a2%9e%e9%95%bf%e5%af%b9saas%e4%bc%81%e4%b8%9a%e6%9d%a5%e8%af%b4%e6%84%8f%e5%91%b3%e7%9d%80%e4%bb%80%e4%b9%88","status":"publish","type":"post","link":"https:\/\/docs.pingcode.com\/ask\/50446.html","title":{"rendered":"\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u5bf9SaaS\u4f01\u4e1a\u6765\u8bf4\u610f\u5473\u7740\u4ec0\u4e48"},"content":{"rendered":"\n
\n

\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\uff08Product-Led Growth\uff0c\u7b80\u79f0PLG\uff09\u5bf9SaaS\u4f01\u4e1a\u6765\u8bf4\uff0c\u610f\u5473\u7740\u4ea7\u54c1\u672c\u8eab\u6210\u4e3a\u62c9\u52a8\u4f01\u4e1a\u589e\u957f\u7684\u4e3b\u8981\u5f15\u64ce\u3002\u6709\u4e09\u4e2a\u65b9\u9762\uff1a<\/span>1<\/span>\u3001\u7528\u6237\u4f53\u9a8c\u4e3a\u738b<\/span>\uff0c\u5373\u6ce8\u91cd\u4ea7\u54c1\u8bbe\u8ba1\u548c\u7528\u6237\u4f53\u9a8c\uff1b<\/span>2<\/span>\u3001\u6570\u636e\u9a71\u52a8\u51b3\u7b56<\/span>\uff0c\u4ee5\u6570\u636e\u5206\u6790\u4e3a\u57fa\u7840\u8fdb\u884c\u4f18\u5316\uff1b<\/span>3<\/span>\u3001\u75c5\u6bd2\u5f0f\u4f20\u64ad<\/span>\uff0c\u901a\u8fc7\u793e\u4ea4\u5206\u4eab\u548c\u5185\u5efa\u63a8\u8350\u673a\u5236\u6765\u83b7\u53d6\u65b0\u7528\u6237\u3002\u5728\u7528\u6237\u4f53\u9a8c\u4e3a\u738b\u7684\u6218\u7565\u4e0b\uff0c\u4ea7\u54c1\u4e0d\u4ec5\u8981\u89e3\u51b3\u7528\u6237\u7684\u75db\u70b9\uff0c\u8fd8\u9700\u8981\u5728\u4f7f\u7528\u8fc7\u7a0b\u4e2d\u63d0\u4f9b\u8d85\u51fa\u9884\u671f\u7684\u4ef7\u503c\u3002<\/span><\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\u4e00\u3001\u7528\u6237\u4f53\u9a8c\u4e3a\u738b<\/strong><\/h2>\n\n\n\n
    \n
  1. \u89e3\u51b3\u75db\u70b9<\/strong>\uff1a\u4ea7\u54c1\u5e94\u6df1\u5165\u4e86\u89e3\u7528\u6237\u9700\u6c42\uff0c\u89e3\u51b3\u4ed6\u4eec\u5b9e\u9645\u9047\u5230\u7684\u95ee\u9898\u3002<\/li>\n\n\n\n
  2. \u63d0\u4f9b\u4ef7\u503c<\/strong>\uff1a\u4ea7\u54c1\u4e0d\u4ec5\u8981\u6ee1\u8db3\u57fa\u7840\u9700\u6c42\uff0c\u8fd8\u9700\u8981\u63d0\u4f9b\u989d\u5916\u7684\u4ef7\u503c\u6765\u5438\u5f15\u548c\u7559\u4f4f\u7528\u6237\u3002<\/li>\n<\/ol>\n\n\n\n

    \u4e8c\u3001\u6570\u636e\u9a71\u52a8\u51b3\u7b56<\/strong><\/h2>\n\n\n\n
      \n
    1. \u6027\u80fd\u6307\u6807<\/strong>\uff1a\u5b9a\u671f\u76d1\u63a7\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u6765\u8bc4\u4f30\u4ea7\u54c1\u6027\u80fd\u3002<\/li>\n\n\n\n
    2. A\/B\u6d4b\u8bd5<\/strong>\uff1a\u901a\u8fc7A\/B\u6d4b\u8bd5\u6765\u4e0d\u65ad\u4f18\u5316\u4ea7\u54c1\u7279\u6027\u548c\u7528\u6237\u4f53\u9a8c\u3002<\/li>\n<\/ol>\n\n\n\n

      \u4e09\u3001\u75c5\u6bd2\u5f0f\u4f20\u64ad<\/strong><\/h2>\n\n\n\n
        \n
      1. \u793e\u4ea4\u5206\u4eab<\/strong>\uff1a\u901a\u8fc7\u5185\u5efa\u7684\u793e\u4ea4\u5206\u4eab\u529f\u80fd\uff0c\u9f13\u52b1\u7528\u6237\u5c06\u4ea7\u54c1\u63a8\u8350\u7ed9\u4ed6\u4eec\u7684\u793e\u4ea4\u7f51\u7edc\u3002<\/li>\n\n\n\n
      2. \u63a8\u8350\u673a\u5236<\/strong>\uff1a\u8bbe\u7f6e\u63a8\u8350\u7cfb\u7edf\uff0c\u901a\u8fc7\u5956\u52b1\u8ba1\u5212\u6fc0\u52b1\u7528\u6237\u5f15\u8fdb\u65b0\u5ba2\u6237\u3002<\/li>\n<\/ol>\n\n\n\n
        \n\n\n\n

        \u5e38\u89c1\u95ee\u7b54<\/strong><\/h2>\n\n\n\n
          \n
        • Q1: \u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u548c\u4f20\u7edf\u9500\u552e\u9a71\u52a8\u589e\u957f\u6709\u4ec0\u4e48\u4e0d\u540c\uff1f<\/strong><\/li>\n\n\n\n
        • \u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u66f4\u4fa7\u91cd\u4e8e\u4ea7\u54c1\u672c\u8eab\u548c\u7528\u6237\u4f53\u9a8c\uff0c\u800c\u4f20\u7edf\u9500\u552e\u9a71\u52a8\u589e\u957f\u66f4\u591a\u5730\u4f9d\u8d56\u4e8e\u9500\u552e\u548c\u5e02\u573a\u8425\u9500\u6d3b\u52a8\u3002<\/li>\n\n\n\n
        • Q2: \u6570\u636e\u9a71\u52a8\u51b3\u7b56\u9700\u8981\u54ea\u4e9b\u5de5\u5177\u652f\u6301\uff1f<\/strong><\/li>\n\n\n\n
        • \u5e38\u7528\u7684\u5de5\u5177\u5305\u62ecGoogle Analytics\u3001Mixpanel\u4ee5\u53ca\u4e13\u95e8\u7684SaaS\u5206\u6790\u5e73\u53f0\uff0c\u7528\u4e8e\u6536\u96c6\u548c\u5206\u6790\u7528\u6237\u6570\u636e\u3002<\/li>\n\n\n\n
        • Q3: \u5982\u4f55\u91cf\u5316\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u6548\u679c\uff1f<\/strong><\/li>\n\n\n\n
        • \u901a\u5e38\u53ef\u4ee5\u901a\u8fc7\u8ba1\u7b97\u75c5\u6bd2\u7cfb\u6570\uff08Viral Coefficient\uff09\u6765\u91cf\u5316\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u6548\u679c\uff0c\u8fd9\u662f\u4e00\u4e2a\u8861\u91cf\u65b0\u7528\u6237\u901a\u8fc7\u73b0\u6709\u7528\u6237\u63a8\u8350\u800c\u6765\u7684\u6bd4\u4f8b\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\uff08Product-Led Growth\uff0c\u7b80\u79f0PLG\uff09\u5bf9SaaS\u4f01\u4e1a\u6765\u8bf4\uff0c\u610f\u5473\u7740\u4ea7\u54c1\u672c\u8eab\u6210\u4e3a\u62c9\u52a8\u4f01\u4e1a […]","protected":false},"author":6,"featured_media":50447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[1896,1897,1363],"acf":[],"_links":{"self":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/posts\/50446"}],"collection":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/comments?post=50446"}],"version-history":[{"count":0,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/posts\/50446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/media\/50447"}],"wp:attachment":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/media?parent=50446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/categories?post=50446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/tags?post=50446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}