{"id":64350,"date":"2023-11-30T22:38:21","date_gmt":"2023-11-30T14:38:21","guid":{"rendered":"https:\/\/docs.pingcode.com\/?p=64350"},"modified":"2023-11-30T22:38:25","modified_gmt":"2023-11-30T14:38:25","slug":"seo%e5%92%8csem%e5%9c%a8%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80%e4%b8%ad%e6%9c%89%e4%bb%80%e4%b9%88%e5%8c%ba%e5%88%ab","status":"publish","type":"post","link":"https:\/\/docs.pingcode.com\/ask\/64350.html","title":{"rendered":"SEO\u548cSEM\u5728\u7f51\u7edc\u8425\u9500\u4e2d\u6709\u4ec0\u4e48\u533a\u522b"},"content":{"rendered":"\n
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\u5728\u7f51\u7edc\u8425\u9500\u9886\u57df\uff0cSEO\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09\u548cSEM\uff08\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff09\u662f\u4e24\u79cd\u91cd\u8981\u7684\u7b56\u7565\uff0c\u5b83\u4eec\u7684\u533a\u522b\u6709\uff1a1.\u57fa\u672c\u6982\u5ff5\u548c\u76ee\u6807\uff1b2.\u7b56\u7565\u548c\u5b9e\u65bd\uff1b3.\u6210\u672c\u6548\u76ca\u548c\u6295\u8d44\u56de\u62a5\u7387\uff1b4.\u65f6\u95f4\u6846\u67b6\u548c\u6301\u7eed\u6027\uff1b5.\u6d4b\u91cf\u548c\u6548\u679c\u8bc4\u4f30\uff1b6.\u9002\u7528\u573a\u666f\uff1b7.\u98ce\u9669\u548c\u6311\u6218\u3002SEO\u4e13\u6ce8\u4e8e\u901a\u8fc7\u4f18\u5316\u7f51\u7ad9\u6765\u63d0\u9ad8\u5176\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u81ea\u7136\u6392\u540d\uff0c\u800cSEM\u5219\u5305\u62ecSEO\uff0c\u5e76\u6269\u5c55\u5230\u4f7f\u7528\u4ed8\u8d39\u5e7f\u544a\u548c\u5176\u4ed6\u5728\u7ebf\u8425\u9500\u624b\u6bb5\u3002<\/p>\n<\/blockquote>\n\n\n\n

1. \u57fa\u672c\u6982\u5ff5\u548c\u76ee\u6807<\/h2>\n\n\n\n

SEO\uff1a\u662f\u4e00\u79cd\u957f\u671f\u7b56\u7565\uff0c\u65e8\u5728\u901a\u8fc7\u63d0\u9ad8\u7f51\u7ad9\u7684\u6709\u673a\uff08\u975e\u4ed8\u8d39\uff09\u641c\u7d22\u5f15\u64ce\u6392\u540d\u6765\u5438\u5f15\u6d41\u91cf\u3002SEO\u7684\u76ee\u6807\u662f\u901a\u8fc7\u63d0\u9ad8\u5173\u952e\u8bcd\u6392\u540d\u548c\u7f51\u7ad9\u53ef\u89c1\u6027\u6765\u5438\u5f15\u66f4\u591a\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n\n\n\n

SEM\uff1a\u5305\u62ecSEO\uff0c\u4f46\u66f4\u5e7f\u6cdb\uff0c\u6d89\u53ca\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\uff08\u5982Google AdWords\uff09\u3001\u4ed8\u8d39\u63d2\u5165\u548c\u5176\u4ed6\u5728\u7ebf\u5e7f\u544a\u5f62\u5f0f\u3002SEM\u7684\u76ee\u6807\u662f\u901a\u8fc7\u6709\u673a\u548c\u4ed8\u8d39\u624b\u6bb5\u63d0\u9ad8\u7f51\u7ad9\u7684\u53ef\u89c1\u6027\u548c\u6d41\u91cf\u3002<\/p>\n\n\n\n

2. \u7b56\u7565\u548c\u5b9e\u65bd<\/h2>\n\n\n\n

SEO\uff1a\u5173\u6ce8\u5173\u952e\u8bcd\u7814\u7a76\u3001\u7f51\u7ad9\u5185\u5bb9\u4f18\u5316\u3001\u94fe\u63a5\u5efa\u8bbe\u548c\u7528\u6237\u4f53\u9a8c\u6539\u8fdb\u3002SEO\u7b56\u7565\u9700\u8981\u65f6\u95f4\u624d\u80fd\u663e\u793a\u6548\u679c\uff0c\u4f46\u901a\u5e38\u6301\u4e45\u4e14\u6210\u672c\u6548\u76ca\u9ad8\u3002<\/p>\n\n\n\n

SEM\uff1a\u9664\u4e86SEO\u7b56\u7565\u5916\uff0c\u8fd8\u5305\u62ec\u521b\u5efa\u548c\u4f18\u5316\u4ed8\u8d39\u5e7f\u544a\u6d3b\u52a8\u3002SEM\u53ef\u4ee5\u5feb\u901f\u5e26\u6765\u6d41\u91cf\u548c\u53ef\u89c1\u6027\uff0c\u4f46\u9700\u8981\u6301\u7eed\u7684\u6295\u8d44\u3002<\/p>\n\n\n\n

3. \u6210\u672c\u6548\u76ca\u548c\u6295\u8d44\u56de\u62a5\u7387<\/h2>\n\n\n\n

SEO\uff1a\u867d\u7136\u524d\u671f\u53ef\u80fd\u9700\u8981\u6295\u5165\u8d44\u6e90\uff08\u5982\u65f6\u95f4\u548c\u4e13\u4e1a\u77e5\u8bc6\uff09\uff0c\u4f46\u4e00\u65e6\u5efa\u7acb\u8d77\u6709\u6548\u7684SEO\u7b56\u7565\uff0c\u5b83\u53ef\u4ee5\u6301\u7eed\u5e26\u6765\u6709\u673a\u6d41\u91cf\uff0c\u6210\u672c\u6548\u76ca\u8f83\u9ad8\u3002<\/p>\n\n\n\n

SEM\uff1a\u9700\u8981\u6301\u7eed\u7684\u9884\u7b97\u6295\u5165\uff0c\u56e0\u4e3a\u4e00\u65e6\u505c\u6b62\u4ed8\u8d39\u5e7f\u544a\uff0c\u6d41\u91cf\u53ef\u80fd\u4f1a\u8fc5\u901f\u4e0b\u964d\u3002SEM\u7684\u6295\u8d44\u56de\u62a5\u7387\u901a\u5e38\u66f4\u5bb9\u6613\u91cf\u5316\u548c\u8ddf\u8e2a\u3002<\/p>\n\n\n\n

4. \u65f6\u95f4\u6846\u67b6\u548c\u6301\u7eed\u6027<\/h2>\n\n\n\n

SEO\uff1a\u662f\u4e00\u4e2a\u957f\u671f\u7b56\u7565\uff0c\u9700\u8981\u65f6\u95f4\u6765\u79ef\u7d2f\u6392\u540d\u548c\u4fe1\u8a89\u3002SEO\u6548\u679c\u53ef\u80fd\u9700\u8981\u51e0\u4e2a\u6708\u751a\u81f3\u66f4\u957f\u65f6\u95f4\u624d\u80fd\u663e\u73b0\u3002<\/p>\n\n\n\n

SEM\uff1a\u53ef\u4ee5\u5728\u77ed\u65f6\u95f4\u5185\u5e26\u6765\u6548\u679c\uff0c\u7279\u522b\u662f\u901a\u8fc7\u4ed8\u8d39\u5e7f\u544a\u3002SEM\u7b56\u7565\u9002\u7528\u4e8e\u9700\u8981\u5feb\u901f\u63d0\u9ad8\u6d41\u91cf\u548c\u53ef\u89c1\u6027\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n

5. \u6d4b\u91cf\u548c\u6548\u679c\u8bc4\u4f30<\/h2>\n\n\n\n

SEO\uff1a\u6548\u679c\u7684\u8bc4\u4f30\u901a\u5e38\u5305\u62ec\u76d1\u63a7\u5173\u952e\u8bcd\u6392\u540d\u3001\u7f51\u7ad9\u6d41\u91cf\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n

SEM\uff1a\u9664\u4e86SEO\u6307\u6807\u5916\uff0c\u8fd8\u5305\u62ec\u8ddf\u8e2a\u4ed8\u8d39\u5e7f\u544a\u7684\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u548c\u6210\u672c\u6548\u76ca\u3002<\/p>\n\n\n\n

6. \u9002\u7528\u573a\u666f<\/h2>\n\n\n\n

SEO\uff1a\u9002\u7528\u4e8e\u51e0\u4e4e\u6240\u6709\u7c7b\u578b\u7684\u7f51\u7ad9\u548c\u5728\u7ebf\u4e1a\u52a1\uff0c\u7279\u522b\u662f\u5bf9\u4e8e\u9884\u7b97\u6709\u9650\u4f46\u5bfb\u6c42\u957f\u671f\u589e\u957f\u7684\u4f01\u4e1a\u3002<\/p>\n\n\n\n

SEM\uff1a\u9002\u7528\u4e8e\u9700\u8981\u5feb\u901f\u7ed3\u679c\u6216\u9488\u5bf9\u7279\u5b9a\u6d3b\u52a8\u6216\u4fc3\u9500\u7684\u4f01\u4e1a\u3002<\/p>\n\n\n\n

7. \u98ce\u9669\u548c\u6311\u6218<\/h2>\n\n\n\n

SEO\uff1a\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u5305\u62ec\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u7684\u53d8\u5316\u548c\u9ad8\u7ade\u4e89\u5173\u952e\u8bcd\u7684\u6392\u540d\u56f0\u96be\u3002<\/p>\n\n\n\n

SEM\uff1a\u4e3b\u8981\u98ce\u9669\u5728\u4e8e\u5e7f\u544a\u9884\u7b97\u7ba1\u7406\u548c\u786e\u4fdd\u4ed8\u8d39\u5e7f\u544a\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n

\u603b\u7ed3<\/h2>\n\n\n\n

SEO\u548cSEM\u90fd\u662f\u5b9e\u73b0\u5728\u7ebf\u53ef\u89c1\u6027\u548c\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u7684\u91cd\u8981\u5de5\u5177\u3002\u5b83\u4eec\u5404\u6709\u4f18\u52bf\u548c\u5c40\u9650\u6027\uff0c\u6709\u6548\u7684\u7f51\u7edc\u8425\u9500\u7b56\u7565\u901a\u5e38\u9700\u8981\u7ed3\u5408\u4f7f\u7528SEO\u548cSEM\u3002\u4e86\u89e3\u8fd9\u4e24\u8005\u7684\u533a\u522b\u6709\u52a9\u4e8e\u4f01\u4e1a\u548c\u8425\u9500\u4eba\u5458\u6839\u636e\u5177\u4f53\u76ee\u6807\u548c\u9884\u7b97\u5236\u5b9a\u5408\u9002\u7684\u5728\u7ebf\u8425\u9500\u7b56\u7565\u3002\u968f\u7740\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u4e0d\u65ad\u53d1\u5c55\uff0cSEO\u548cSEM\u90fd\u5c06\u7ee7\u7eed\u6f14\u53d8\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u66f4\u591a\u7684\u673a\u4f1a\u548c\u6311\u6218\u3002<\/p>\n\n\n\n

\"SEO\u548cSEM\u5728\u7f51\u7edc\u8425\u9500\u4e2d\u6709\u4ec0\u4e48\u533a\u522b\"<\/p>\n\n\n\n

\n\n\n\n

\u5e38\u89c1\u95ee\u7b54<\/strong><\/h2>\n\n\n\n
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  • \u95ee\uff1a\u5728\u6210\u672c\u548c\u6295\u8d44\u56de\u62a5\u65b9\u9762\uff0cSEO\u548cSEM\u6709\u4ec0\u4e48\u4e0d\u540c\uff1f<\/strong><\/li>\n\n\n\n
  • \u7b54\uff1a<\/strong>SEO\u901a\u5e38\u88ab\u89c6\u4e3a\u4e00\u79cd\u957f\u671f\u7b56\u7565\uff0c\u5b83\u53ef\u80fd\u9700\u8981\u8f83\u957f\u65f6\u95f4\uff08\u6570\u6708\u5230\u4e00\u5e74\uff09\u624d\u80fd\u770b\u5230\u660e\u663e\u7684\u6548\u679c\uff0c\u4f46\u6210\u672c\u76f8\u5bf9\u8f83\u4f4e\uff0c\u7279\u522b\u662f\u5982\u679c\u81ea\u5df1\u6267\u884cSEO\u7b56\u7565\u7684\u8bdd\u3002SEM\u53ef\u4ee5\u8fc5\u901f\u63d0\u9ad8\u7f51\u7ad9\u6d41\u91cf\uff0c\u7279\u522b\u662f\u901a\u8fc7\u4ed8\u8d39\u5e7f\u544a\uff0c\u4f46\u8fd9\u4e5f\u610f\u5473\u7740\u6301\u7eed\u7684\u8d39\u7528\u652f\u51fa\u3002SEM\u901a\u5e38\u63d0\u4f9b\u66f4\u5feb\u7684\u6295\u8d44\u56de\u62a5\uff0c\u4f46\u4e00\u65e6\u505c\u6b62\u4ed8\u8d39\u5e7f\u544a\uff0c\u6d41\u91cf\u53ef\u80fd\u4f1a\u8fc5\u901f\u4e0b\u964d\u3002<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    • \u95ee\uff1aSEO\u548cSEM\u5728\u76ee\u6807\u53d7\u4f17\u5b9a\u4f4d\u65b9\u9762\u6709\u4f55\u533a\u522b\uff1f<\/strong><\/li>\n\n\n\n
    • \u7b54\uff1a<\/strong>SEO\u901a\u8fc7\u63d0\u9ad8\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u81ea\u7136\u6392\u540d\u6765\u5438\u5f15\u8c01\u6b63\u5728\u641c\u7d22\u76f8\u5173\u8bdd\u9898\u7684\u7528\u6237\uff0c\u8fd9\u901a\u5e38\u6d89\u53ca\u5438\u5f15\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002\u800cSEM\uff0c\u5c24\u5176\u662f\u901a\u8fc7\u4ed8\u8d39\u5e7f\u544a\uff0c\u5141\u8bb8\u66f4\u5177\u4f53\u7684\u53d7\u4f17\u5b9a\u4f4d\uff0c\u5305\u62ec\u5730\u7406\u4f4d\u7f6e\u3001\u641c\u7d22\u4e60\u60ef\u3001\u8bbe\u5907\u7c7b\u578b\u7b49\u3002SEM\u5e7f\u544a\u53ef\u4ee5\u6839\u636e\u8fd9\u4e9b\u6807\u51c6\u8fdb\u884c\u5b9a\u5236\uff0c\u4ee5\u66f4\u7cbe\u786e\u5730\u8fbe\u5230\u76ee\u6807\u5e02\u573a\u3002<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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      • \u95ee\uff1a\u5728\u7ef4\u62a4\u548c\u7ba1\u7406\u65b9\u9762\uff0cSEO\u548cSEM\u54ea\u4e2a\u9700\u8981\u66f4\u591a\u7684\u6295\u5165\uff1f<\/strong><\/li>\n\n\n\n
      • \u7b54\uff1a<\/strong>SEO\u901a\u5e38\u9700\u8981\u6301\u7eed\u7684\u7ef4\u62a4\u548c\u5185\u5bb9\u66f4\u65b0\u6765\u4fdd\u6301\u548c\u63d0\u9ad8\u6392\u540d\u3002\u8fd9\u5305\u62ec\u5b9a\u671f\u66f4\u65b0\u7f51\u7ad9\u5185\u5bb9\u3001\u4f18\u5316\u5173\u952e\u8bcd\u3001\u6539\u8fdb\u7f51\u7ad9\u7ed3\u6784\u7b49\u3002SEM\u4e5f\u9700\u8981\u6301\u7eed\u7ba1\u7406\uff0c\u7279\u522b\u662f\u8c03\u6574\u548c\u4f18\u5316\u4ed8\u8d39\u5e7f\u544a\u7b56\u7565\u4ee5\u4fdd\u8bc1\u6295\u8d44\u56de\u62a5\u3002\u7136\u800c\uff0cSEM\u53ef\u4ee5\u901a\u8fc7\u81ea\u52a8\u5316\u5de5\u5177\u548c\u5e73\u53f0\u6765\u8fdb\u884c\u4e00\u4e9b\u7ba1\u7406\u5de5\u4f5c\uff0c\u53ef\u80fd\u5728\u65e5\u5e38\u7ba1\u7406\u65b9\u9762\u76f8\u5bf9\u66f4\u7b80\u5355\u3002<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u5728\u7f51\u7edc\u8425\u9500\u9886\u57df\uff0cSEO\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09\u548cSEM\uff08\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff09\u662f\u4e24\u79cd\u91cd\u8981\u7684\u7b56\u7565\uff0c\u5b83\u4eec\u7684\u533a\u522b\u6709\uff1a1.\u57fa\u672c\u6982\u5ff5\u548c\u76ee\u6807\uff1b2.\u7b56\u7565\u548c\u5b9e\u65bd\uff1b3.\u6210\u672c\u6548\u76ca\u548c\u6295\u8d44\u56de\u62a5\u7387\uff1b4.\u65f6\u95f4\u6846\u67b6\u548c\u6301\u7eed\u6027\uff1b5.\u6d4b\u91cf\u548c\u6548\u679c\u8bc4\u4f30\uff1b6 ...","protected":false},"author":8,"featured_media":64353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/posts\/64350"}],"collection":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/comments?post=64350"}],"version-history":[{"count":0,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/posts\/64350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/media\/64353"}],"wp:attachment":[{"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/media?parent=64350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/categories?post=64350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/docs.pingcode.com\/wp-json\/wp\/v2\/tags?post=64350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}