Integrating Endowment: How to Thoughtfully include Endowment in your Campaign

Live webinar | May 19th @ 12pm ET

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Most campaigns focus on immediate impact. But the organizations with the strongest long-term footing know how to build sustainability into the ask without losing donors along the way.

This session with Frances Roen, CFRE, founder and CEO of Fundraising Sol, walks through how to weave endowment, operating support, and reserves into a campaign in a way that feels natural for donors and strategic for your organization.

Whether you're planning your next campaign or revisiting one that's already underway, you'll leave with a clearer framework for when and how to make the case for long-term giving.

You'll walk away with:

A practical way to assess when endowment fits your campaign goals and when it doesn't
A clear understanding of the differences between endowment, operating support, and reserves, and the role each plays in sustainability
Language and framing that helps donors connect to long-term giving rather than tune it out
Concrete entry points for incorporating endowment or reserves into an existing or planned campaign

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Register now!

Meet the Speaker

Frances Roen, CFRE

Founder & Strategist, Fundraising Sol

Frances Roen is the Founder of Fundraising Sol and a fundraising consultant with two decades of experience. She is deeply passionate about relationship building, individual donor work, and supporting nonprofit professionals’ health and wellness to enable them to deliver their best work.