Play
Play
Director
Sheila Johansson
Production Company
new-land

This Volvo campaign called “Safety in mind” promoted the launching of the new Volvo EX90. His ambitious script required a Casting approach that would cover all of Europe in search of incredibly original profiles. With Queen’s “Don’t Stop Me Now” serving as the theme of the story, important moments of various characters who share a common goal: to find their own empowerment and freedom.