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Ashley Madison Pivots to a Privacy Pitch

Ashley Madison is Rebranding from ‘Affairs’ to ‘Discreet Dating’

Adultery App Says It’s Rebranding to ‘Discreet Dating’

Controversial dating service Ashley Madison Sheds ‘Adulterous Past’ with Major Rebrand to ‘Discreet Dating’

The Discretion Reset: Why Privacy Is The New Ultimate Dating Luxury

Ashley Madison Turning The Page & Ditching ‘Affair’ Label After Two Decades Of Being Known For Married Dating

Ashley Madison undergoes rebranding in pivot towards discretion

Ashley Madison drops ‘Married Dating’ tagline, rebrands as discreet dating platform