We founded Obvious on a simple belief that the most valuable companies of our time will be the ones solving humanity’s biggest problems. Our purpose is to support the world positive entrepreneurs building these disruptive solutions. Together we can reimagine huge sectors of the global economy in ways that move the planet forward.
We place great value on values and culture. We hold ourselves and our companies to the highest ethical and moral standards. We select for, and cultivate, values-based leadership across our entire portfolio.
We practice humility by reminding ourselves we’re not perfect and we will make mistakes. We practice audacity by taking bold risks and investing in companies that we wish existed. We use our operating experience to help define the big vision and sweat the little details.
Ultimately, we see profit and purpose as a virtuous circle. In the right combination they form a flywheel that will deliver enormous financial returns while transforming capitalism in a world positive way.
Investing Philosophy
We back exceptional founders tackling the world’s biggest problems across planetary health, human health, and economic health.
Human
Health
Obvious companies are improving human health and longevity, across healthcare, biopharma, and consumer wellness.
Planetary
Health
Obvious companies are building the green economy across clean energy, electric mobility, and carbon reduction.
Economic
Health
Obvious companies are helping individuals and small businesses achieve financial wealth and prosperity.
Our Office
Obvious is located two blocks from The Embarcadero in San Francisco, on the northwest corner of Sydney Walton Square. If you see the red brick building where Pacific Avenue runs into Front Street, you're in the right place.
