PlutoBa

PlutoBa is a lightweight, AI-powered vetting tool for DTC brands and agencies. It's not for finding influencers; it's for checking them. You find a creator on TikTok, Instagram, or YouTube, paste their handle, and in under two minutes, PlutoBa delivers a complete, data-backed report. The platform analyzes 100 posts and over 300 comments per creator, replacing hours of manual scrolling and guesswork. It gives you a clear, multi-dimensional score covering critical risks like fake followers, poor engagement quality, and brand safety issues. Every score is transparent, backed by inspectable data points, not a mysterious black-box number. The core value is speed and confidence: make faster, smarter partnership decisions without wasting budget on inauthentic or risky creators. It also turns its analysis into actionable tools, like AI-generated campaign briefs and fair rate benchmarks. Built for efficiency, it requires no credit card to start with a free trial.

7-Dimension Deep Assessment

PlutoBa's core feature is its comprehensive Deep Assessment. For any creator handle you enter, the AI analyzes their profile across seven key dimensions: Fake Follower Detection, Engagement Quality, Brand Safety, Audience Authenticity, Content Consistency, Posting Patterns, and Rate Benchmarking. This provides a holistic view of a creator's value and risk profile far beyond a simple follower count, all compiled in under two minutes.

AI-Generated Campaign Briefs & Outreach

Based on the data from the Deep Assessment, PlutoBa automatically generates practical campaign assets. This includes AI-written outreach messages, content guidelines tailored to the creator's style, and clear deliverable recommendations. It also provides data-backed rate benchmarking, showing you a fair price to pay based on the creator's real, vetted engagement and audience quality.

Transparent PlutoBa Score & Verdict

You get a single, easy-to-understand PlutoBa Score from 0-100, accompanied by a clear partnership recommendation: Proceed, Caution, or Avoid. This verdict is backed by every data point used in the assessment. You can drill down into each metric, like Comment Authenticity percentages or Brand Safety flags, so you never have to trust a score blindly.

Lightweight Creator CRM & Campaign Management

PlutoBa includes simple tools to organize your vetting workflow. You can save assessed creators into a lightweight CRM, compare them, and manage active campaigns. This keeps all your creator intelligence in one place, making it easy to track who you've vetted and manage partnerships without switching between complex platforms.

Vetting High-Quote Creators

When a creator with 250K followers asks for $2,000 per post, paste their handle into PlutoBa. The Deep Assessment can reveal if their audience is likely fake or their engagement is low-quality, providing the hard data you need to negotiate a fair rate or walk away, potentially saving thousands per partnership.

Protecting Brand Safety for Family-Friendly Campaigns

Before partnering with a creator for a sensitive campaign, use PlutoBa to run a Brand Safety check. The tool scans recent content for profanity, controversial topics, or competitor mentions. This helps you avoid a partnership that could damage your brand's reputation, flagged with a clear "Caution" or "Avoid" verdict.

Streamlining Agency Workflows for Multiple Clients

Agency teams managing influencer campaigns for several DTC brands can use PlutoBa to vet creators quickly and consistently. The standardized scoring and reporting provide clear, defensible recommendations to clients, proving due diligence was done and improving the speed of talent selection across multiple projects.

Benchmarking Fair Market Rates

Use PlutoBa's rate benchmarking feature to inform your negotiation strategy. When a creator provides a quote, the tool compares it against fair market rates for their verified engagement level and niche. This data empowers you to make a confident counter-offer, ensuring you never significantly overpay for a partnership.

What platforms does PlutoBa analyze?

PlutoBa currently supports creator vetting on three major platforms: TikTok, Instagram, and YouTube. You simply copy and paste the public handle from any of these platforms into PlutoBa to run a Deep Assessment. No creator sign-up or special access is required.

What is the difference between a Standard and Deep Assessment?

A Standard Assessment is a quick, preliminary fetch of a creator's public profile data. A Deep Assessment is the full, powerful analysis. It involves the AI scanning 100 posts and over 300 comments to generate the comprehensive 7-dimension score, rate benchmarks, and detailed risk flags. Most pricing plans include a mix of both.

How does PlutoBa detect fake followers?

PlutoBa's AI analyzes multiple signals to assess audience authenticity. It looks at patterns in follower growth, engagement ratios, and the linguistic quality of comments to identify inauthentic activity. It provides a clear "Audience Authenticity" rating (like "Likely Fake") and a specific "Comment Authenticity" percentage score.

Is there a free trial?

Yes, PlutoBa offers a 7-day free trial with no credit card required to sign up. The trial includes access to the platform's features, allowing you to perform Deep Assessments and experience the full vetting workflow before committing to a paid plan.

PlutoBa offers three straightforward pricing tiers. All plans include the full PlutoBa Score, AI outreach, rate benchmarks, and quota rollover for unused assessments to the next month.

Starter: $69/month. Includes 50 Standard + 5 Deep assessments, 100 profile fetches, a CRM for 25 creators, and 2 active campaigns.

Growth: $159/month. The most popular plan. Includes 200 Standard + 30 Deep assessments, 500 profile fetches, a CRM for 100 creators, support for 3 team members, and 10 active campaigns.

Scale: $299/month. Includes 500 Standard + 60 Deep assessments, 1000 profile fetches, a CRM for 500 creators, support for 10 team members, and unlimited active campaigns.