More platforms.
More pressure.
Same deadline.

AP builds newsroom technology that helps journalists plan, coordinate and publish stories across broadcast, digital and social platforms.

Trusted by 700+ newsrooms worldwide.

Our solutions - built for where your newsroom is right now.

AP Storytelling

Your journalists are already telling the same story five different ways. AP Storytelling stops that. One place to plan, write and coordinate — every output, every platform, every team.

Browser-based, built for how newsrooms actually work, and already running in newsrooms from broadcast to digital.

Winner of TVB Europe, IBC Best of Show, 2024.

AP ENPS

When the show goes live, there’s no room for surprises. AP ENPS has been the system broadcast newsrooms trust for live production for over 25 years — reliable, fast, and predictable under pressure.

650+ newsrooms worldwide run on it because it does exactly what it promises, every time.

Winner of 2 Emmy® Engineering Awards, 2016 and 2021.

The challenges are familiar - we live with them too.

We build inside AP’s own newsroom. That means we start from the same problems you’re already dealing with — not a whiteboard.

Here’s what we’re working hard to solve.

Coordination

Stories move across many teams and tools. Planning in one place. Notes in another. Production somewhere else. Keeping everyone aligned around the same story is becoming harder.

Platform growth

Every story needs to reach more places. Web, video, social, newsletters, live coverage and alerts - often produced by the same editorial team. The challenge is scaling that output without duplicating work.

Responsible use of AI

AI is already in your newsroom. The question is whether it's working inside a governed, auditable system or around the edges of one. We're building AI assistance to help keep editorial control with your team at every step.

Evolving systems

Most organizations are not replacing everything overnight. Existing systems still run in the newsroom. New capabilities need to connect to them without interrupting daily production. The newsroom keeps running while it evolves.

Sound familiar?

Want to see what we’re building to help?

We're building for newsrooms like yours

We are continually looking for solutions to improve reporting efficiencies across our 78 bureaus around the globe. After surveying the market, we see the AP as ideal for our needs and are excited to work with the team and see the impact the offering will have on our digital newsroom operations

David Hostetter, CTO

Al Jazeera Digital

Meet us at NAB 2026

If you’re heading to NAB, come and talk to us. We’re building intelligent workflows for teams like yours, agents help with with manual tasks whilst your journalists stay in control.

Ready to see our tools in action?

Stuck between a legacy system and a risky rip-and-replace?

Tell us your situation. We’ll be straight with you about whether we can help.

Discover insights from our team

Broadcast newsrooms

Keep your control room and editorial team in sync, live.

Use AP Storytelling alone or combined with ENPS to connect rundowns, scripts, and digital output in one system. From newsroom to gallery, teams move fast, stay accurate, and deliver under pressure.

Learn More >

Digital newsrooms

Move from siloed platforms to one source of truth.

Storytelling and ENPS help digital teams plan, version, and publish across all platforms, without duplication or delay. One system for every output, every deadline.

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Brands & corporations

Communicate clearly, credibly, and at scale.

AP Storytelling can help corporate and brand comms teams deliver timely, accurate messaging, internally and externally. Built on newsroom principles, our tools streamline planning, approval, and multi-platform publishing, so your stories reach the right people fast.

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Government institutions

Communicate with speed and earn public trust.

AP Storytelling and ENPS help government and nonprofit teams plan, coordinate, and publish trusted information across channels. Our tools improve speed, consistency, and transparency, so your messaging stays clear when it matters most.

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Educational institutions

Give students newsroom-ready skills with tools they’ll actually use.

AP Storytelling and ENPS help journalism programs mirror real-world newsroom operations. Students plan, script, and publish using the same systems trusted by professional journalists.

Learn More >

AP Playbook is an awesome, user-friendly tool, that brings significant efficiencies to our operations…’ ‘Playbook works everywhere! Whilst remote working, Playbook makes it easy to see all of the content we have coming for the day.

Voice of America planning desk

We believe that AP ENPS along with the MOS protocol provides the best integration possibilities, and it will be the heart of our digital television newsroom.

Hessischer Rundfunk | Frankfurt, Germany

Every text story, every photo gallery, and every video package in our massive collection of content…started as a plan in Playbook.

Michael Giarrusso. AP global sports editor

We are continually looking for solutions to improve reporting efficiencies across our 78 bureaus around the globe. After surveying the market, we see AP Playbook as ideal for our needs and are excited to work with the Playbook team and see the impact the offering will have on our digital newsroom operations.

David Hostetter, CTO of Al Jazeera Digital

Need to supercharge your storytelling?

Let’s discuss how AP ENPS and AP Playbook can optimize your content production, story planning and broadcast workflows to elevate your audience engagement.

More platforms.
More pressure.
Same deadline.