Introduction Selling a startup is never just a transaction; it is a transition. For founders in the adult industry, that transition comes with an extra layer of complexity. Payment processing limitations, platform restrictions, and a fragmented...

Introduction Capital flows toward durability. Across the past five years, investment inside the adult industry has shifted in a measurable and structured way toward assets that resemble mainstream digital media businesses: recurring revenue...

What Is a Data Room in M&A—and Why It Plays a Central Role in Selling Your Business For many founders and business owners, selling a company is the most significant financial transaction of their lives. Yet despite its importance, the process...

In private markets, not all recurring revenue businesses are valued equally. Two companies may generate identical annual revenue, similar margins, and comparable user growth, yet command radically different valuation multiples. This...

In digital Mergers and Acquisitions (M&A), especially within the adult industry, the most expensive mistakes are rarely obvious at first glance. Revenue screenshots can be real. Traffic numbers can be accurate. Profit and loss statements can...

If you evaluate websites for a living like I do (or even casually research domains you’re thinking about buying) you’ve almost certainly familiar with SEMrush. It’s often the first tool people open when assessing a site’s perceived size,...