🧠 Operator of the Week This week we’re highlighting Alex Yen, Digital Marketing Director at Moderna, leading digital engagement across APAC 🌏 Alex is focused on a key challenge: how to create scalable, localized experiences across diverse markets while still maintaining consistency in quality and measurement. 📍 By implementing Flowcode across these touchpoints, he’s able to connect offline and online engagement seamlessly - from HCP event and webinar sign-ups to driving traffic to medical content and consumer health resources. More importantly, he’s able to make these interactions measurable in real time. With Flowcodes deployed across multiple markets and use cases, Alex can better understand which experiences are driving the most meaningful engagement - giving his team clarity on what’s actually working. 📊 One key insight he’s seen: The most effective engagement is trusted, relevant, and easy to act on - especially in healthcare, where reducing friction is everything. A feature he especially loves → the ability to trigger personalized email responses based on user input, delivering the most relevant next step for each individual. 💡 And beyond the metrics, the mission is simple: Make it easier for healthcare professionals and consumers to access the information they need, when they need it. Shoutout to operators like Alex who are turning real-world moments into real action. 🚀
Flowcode
Technology, Information and Media
New York, NY 25,712 followers
Fans to Brands
About us
Flowcode is a technology platform designed to help brands instantly connect with their most valuable customers through custom QR experiences. Think of us as your brand's front door in the real world, creating direct, measurable connections and providing powerful audience intelligence with a robust data platform behind every engagement. This helps brands truly understand who their customers are and how they engage. Founded in 2020 by Tim Armstrong, former President of Google Americas and former CEO of AOL, Flowcode was developed in partnership with leading brands across sports, entertainment, retail, and technology. Today, organizations like the NBA, BMW, and NBCUniversal rely on Flowcode to transform real-world engagement into lasting digital relationships.
- Website
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https://www.flowcode.com/
External link for Flowcode
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2019
Products
![Click here to view Flowcode]()
Flowcode
Marketing Attribution Software
Flowcode helps brands instantly connect with their best customers through custom QR experiences backed by powerful data. We turn real-world moments into measurable results, giving you the insights to grow and convert your audience at the lowest cost.
Locations
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Primary
Get directions
233 Spring St
Floor 4
New York, NY 10013, US
Employees at Flowcode
Updates
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You know you wanna 😏 🔗 flowsto.com/r/zXBneLGEA #Intern #Internship #Hiring #NYCJobs
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Last Thursday, Flowcode’s Head of Retail, James Baldwin, hosted industry leaders for an in-depth event focused around #Sunrise2027 and the future of packaging. With a live discussion featuring Andrew Morehead Jr, Director of Global Standards at GS1, to Flowcode’s David Schwarzberg walking us through real-world applications with Ape Beverages Co, it's clear that the "winners" in this space are those who now understand packaging is prime digital real estate. At Flowcode, we are helping transform packaging into interactive media hubs, allowing brands to unlock a goldmine of first-party data and "cross-pollination" opportunities. Follow us as we share more takeaways from the event, and reach out to james.baldwin@flowcode.com if you want to hear more about how #Flowcode is turning the static QR code into a growth engine for marketers.
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Flowcode reposted this
Last week, we were on site at Fiserv Forum with the Milwaukee Bucks Inc. capturing how Flowcode shows up in a live sports environment 🏀 From seat tags placed directly on arena seats to in-game fan engagement moments, we were able to document how physical touchpoints become instant digital action ⚡ This trip was a huge win for our team - we captured high-impact imagery and video that brings our product to life in a real, scalable way. Content that doesn’t just show what we do… but proves it 📈 Huge thank you to Matthew Ship from the Bucks for making everything run seamlessly behind the scenes - your support made a big difference 🙏 And shoutout to Dylan McMorrow for being the best partner on the ground. Capturing at this level takes a team, and couldn’t have done it without you 🤝 More to come soon… 👀 #Flowcode #SportsMarketing #FanEngagement #ContentCreation #NBA #MilwaukeeBucks
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Seen & Connected ✅ New York Big Bus Tours 🗽 Turning the streets of NYC into a direct booking channel 🚍 Riders don’t just see the bus… they’re instantly connected to it ⚡ Placed directly on the side of the bus, Flowcode enables: • booking tickets in real time 🎟️ • accessing bus tracking + city guides 🗺️ • unlocking attraction offers 🎫 • viewing live arrival times ⏱️ • engaging via 24/7 support 💬 No friction. No missed moments. Just instant action from real-world attention. This is what it looks like when transit becomes a performance channel 📈 From sightseeing to seat secured in seconds ⚡ #SeenAndConnected #Flowcode #Tourism #NYC #NYBigBus
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Last day to enter our Spring into Action Giveaway! 🤑 🔗 https://lnkd.in/d9mnvPhG *Terms and Conditions Apply: https://lnkd.in/dQ3Mc7Ng
$500 giveaway 🤑 1 entry per person. ends April 13th at 11:59 pm EST. winner will be contacted via email. good luck 👀 👉 https://lnkd.in/d9mnvPhG *Terms and Conditions Apply: https://lnkd.in/dQ3Mc7Ng
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What if this was real? 👀 For #Coachella weekend 🌵, we mocked up a simple idea: What if one of the most iconic visuals in music culture — the Coachella Ferris Wheel 🎡 — became a connection point? Because this is where brand experience is heading: Turning high-attention moments into direct interaction 🔁 From viewing → engaging From presence → participation From moments → measurable action 📈 The takeaway isn’t the placement - it’s the mindset 🧠 Anything can become a touchpoint if you design it that way ⚡ #Flowcode #ExperientialMarketing #CulturalVelocity #Innovation #BrandExperience
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5% before the 95% Tim Armstrong 🚀
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Come party with us this summer 💼 ☀️ 🚀 Our internship applications are live now! 🔗 flowsto.com/r/zXBneLGEA #Internship #Internships #SummerInternship #ApplyNow #NowHiring #Careers #NYCJobs #Students
