Sinch Mailgun

A lot is changing in the inbox right now. From updates to how Gmail handles opens to the growing role of AI in sorting and prioritizing messages, the way email is delivered – and measured – is evolving quickly. This month’s newsletter covers what’s new for senders, and where to focus your attention next. Make sure you check it out!

Your email program might be leaving money on the table. Not because of content. Because of what happens after you hit send. The Email Impact Report breaks down: - Where deliverability fails. - What impacts inbox placement. - How those gaps translate directly into lost revenue. See the blind spots. Fix the leaks. Prove your impact. 👉 Get the report: https://lnkd.in/eTgM8iur

Email on Acid helped define email testing. Mailgun Inspect is the next evolution. As accessibility standards, deliverability challenges, and customer expectations grow, email teams need more than just previews. Inspect brings it all together: - Email previews on 100+ clients & devices -Accessibility checks aligned with WCAG 2.2. - Content spam analysis. - Code, link, and image validation. - Unlimited users This isn’t just an update. It’s a whole new way to test emails. #EmailTesting #Accessibility #EmailDevelopment #Mailgun See for yourself → https://lnkd.in/dwRBcEVN

Nearly 1 in 5 marketing emails never reach the inbox. That’s not a performance issue. That’s a revenue problem. New APAC coverage highlights findings from the Email Impact Report, including how deliverability gaps – like poor authentication and list quality – quietly impact ROI. If you’re not measuring what happens after you hit send, you’re missing the full picture. Read the coverage 👇 https://lnkd.in/ga2zNRAp

Email testing just got a major upgrade. Introducing Mailgun Inspect. Built from the ground up on the Mailgun platform, Inspect goes beyond previews to give you a complete email QA solution. Faster testing. Stronger security. Smarter insights. As email gets more complex, your tools should keep up. Learn what’s new and what’s next. #EmailMarketing #Deliverability #EmailQA #Mailgun Check it out → https://lnkd.in/ehg_GVQ2

Most teams hit send and hope for the best. But what actually happens next? The 2026 Email Impact Report uncovers the hidden gaps between sending and revenue – where deliverability issues quietly drain ROI through bounces, poor authentication, and bad data. If you’re not measuring it, you’re losing it. Download the report and see what your email program is really costing you. 👉 https://lnkd.in/eS_ZkeUF

We've said it before, and we'll say it again: Get. Permission. Not “kind of opted in.” Not “we had their email once.” Actual, clear, user-given permission. Here’s the reality: Inbox providers have always wanted to know if your emails are welcome. Now? AI is just helping them enforce it faster and smarter. If people don’t want your emails, the inbox will know. And it will act accordingly. We pulled a clip from the latest Deliverability Academy that breaks down why this matters more than ever. Watch the full Deliverability Academy webinar on demand: https://lnkd.in/eVm-6ppx

Hot take: AI isn’t the main character in your email strategy. Your audience is. If you caught Deliverability Academy, you heard it loud and clear: The goal isn’t to “optimize for AI.” It’s to create emails people actually want. Because when your emails feel like: - Something valuable - Something you were expecting - Something worth opening You don’t have much to worry about. AI might sort the inbox, but humans still decide what matters. We pulled a clip from the session that gets to the heart of it. Watch the full webinar on demand: https://lnkd.in/dDzQe3mY

April 1: "this email looks suspiscous... lol" April 2: "this email looks suspicious" *sent to spam folder* DKIM helps you show up as yourself, so spam filters can tell you're not kidding around. https://lnkd.in/dwHJzpzR

So, your inbox has been reading your emails before you do? Cool, cool, cool. If you missed Deliverability Academy last week, here’s the catch-up you didn’t know you needed: AI is officially inside the inbox. Not just helping you write emails, but: - Deciding what gets seen first. - Summarizing your campaigns before anyone opens them. - Suggesting replies your audience might actually send. And yes, sometimes those replies are (sadly) better than what we’d write ourselves. We pulled a clip from the session breaking down what Gmail, Outlook, Yahoo, and Apple are doing right now. Check it out, then watch the full webinar on demand: https://lnkd.in/deTsVKSr