We’re LIVE at Expo West 2026 and we couldn’t be more excited to share the products we truly believe in designed to help you feel completely new in your body. ✨ Whether you’re looking to fill nutritional gaps, wind down, or simply feel your best — we’ve got something for you this week! 💜 Find us at Hall D Booth 4163 for the full brand experience 🧡 Swing by Hall B entrance to sample our Liquid Multivitamins (let us know which flavor is your favorite!) ⭐ Discover our NEW Magnesium + L-Theanine at Hot New Products N1614 If you’re walking the floor, come say HI!
New Chapter, Inc.
Wellness and Fitness Services
Brattleboro, VT 7,358 followers
Transforming nature’s 4 billion years of wisdom into vitamins & supplements masterfully crafted to work with your body.
About us
New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the wisdom of nature to nourish body, mind, soul, and Mother Earth. Since 1982, we’ve been guided by nature: the ultimate source of healing. We use brilliant combos of the finest ingredients, the strongest science, and time-honored traditions like herbalism and fermentation. The result? Masterfully crafted formulas that work in harmony with your body. Open your New Chapter and feel your best!
- Website
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http://www.newchapter.com
External link for New Chapter, Inc.
- Industry
- Wellness and Fitness Services
- Company size
- 201-500 employees
- Headquarters
- Brattleboro, VT
- Type
- Privately Held
- Founded
- 1982
Locations
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Primary
Get directions
90 Technology Dr
Brattleboro, VT 05301, US
Employees at New Chapter, Inc.
Updates
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New Chapter, Inc. reposted this
CHFA NOW Vancouver 2026 Canadian Health Food Association Come see us at booth 1209 and try our newest organic fiber gummies 🍊💜 #chfa #newchapter
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What an incredible time with our Canadian Friends at CHFA West 💜🇨🇦 What do you think of the new booth?
We’re incredibly honoured to share that New Chapter, Inc. received the Best Large Booth Award at Canadian Health Food Association West. This recognition truly belongs to our team. From early vision to final execution, every detail was intentional, designed to bring our brand purpose to life, create meaningful engagement, and open powerful conversations with retailers, partners, and customers. Seeing that vision translate into real connection on the show floor was exciting. A sincere thank you to Canadian Health Food Association and the judges for the acknowledgement, and for creating a platform that elevates our entire industry. The creativity, energy, and innovation across the floor was incredible. Every booth reflected the passion that makes the natural health community so special. Grateful. Proud. Inspired. #CHFAWest #NaturalHealth #Teamwork #Gratitude #ThatsAWrap
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New Chapter, Inc. reposted this
🥇New Chapter, Inc. brought home the gold as ENDCAPS 2026 Healthcare Best-In-Class PDPs! Congratulations to the team and all of the hours of careful, thoughtful, intentional, thorough, attention to every detail work. Thank you for the recognition Chris Perry and team.
🚨 CODE BLUE: PDP EXCELLENCE DETECTED! The best Healthcare PDPs just checked in… At yesterday's ENDCAPS™ 2026 Healthcare Awards & Insights Summit, we honored our 10 Best-In-Class PDP Award Winners, chosen by our judges from the finalists revealed last week. From triaging content gaps to stabilizing conversion performance, we explored the cutting-edge best practices powering the winning PDPs, giving everyone a roadmap to revive and elevate their own digital shelf execution. Congratulations to our Best-In-Class PDP Award Winners and the fantastic brand and agency teams behind these pages! AMAZON US 🏆 Culturelle by i-Health, inc., a dsm-firmenich company 🏆 Breathe Right by Foundation Consumer Healthcare AMAZON UK 🏆 Sudocrem by Teva Pharmaceuticals 🏆 Buscopan by Opella AMAZON CA 🏆 Waterpik by Church & Dwight Co., Inc. 🏆 Blink by Bausch + Lomb WALMART: 🏆 TheraBreath by Church & Dwight Co., Inc. 🏆 Ocuvite by Bausch + Lomb TARGET: 🏆 New Chapter by New Chapter, Inc. 🏆 PanOxyl by Revance For PDP Finalists, all associated team members and agency partners will receive individual digital certification badges. For Best-In-Class PDP Award Winners, each CPG team will receive one physical ENDCAPS™ award and all associated team members and agency partners will receive individual digital certification badges. ---------------- 🙏 HUGE thanks to our 2026 Healthcare Awards panel of judges: Lauren Livak Gilbert, Eli Orkin, Todd Hassenfelt, Oliver Bradley, Amanda Wolff, Dale Calvert and Oskar Kaszubski as well as our partners, including firstmovr, The Digital Shelf Institute, Vizit, Neem and Montclairity. We sincerely appreciate their time, thought leadership and dedication to continuous improvement. ---------------- 😟 If you missed it, don't worry! You can access the summit recording, as well as our 2026 Healthcare Playbook here: https://lnkd.in/gnC8kD2Y ---------------------- 🫵 And don't worry, we've got more ENDCAPS™ coming in 2026 for other CPG categories, as well as other special edition awards for all product categories, including Healthcare! Stay tuned! The best leaders are learners. Let's learn together! #ecommerce #digitalcommerce #omnichannel #retail #digitalshelf #pdp #amazon #walmart #target #cpg #healthcare #OTC
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New Chapter goes above and beyond to ensure that we provide high-quality supplements. Our products are formulated with ingredients that your body can truly absorb. Since 1982, we've ensured that each step in our manufacturing process results in quality products. In addition, we are audited by third parties to ensure that our processes result in a product that meets requirements as confirmed by laboratory testing. Our dedication to quality means you can trust our supplements to help you feel new in your body!
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Not only do we strive to *bring* light, we also strive to *be* light! That means encouraging a warm, happy work environment because we believe that when you bring joy to your work, that joy is reflected in everything you create. You trust us with the supplements you put in your body, so it’s our responsibility to make sure we put love and intention in every bottle.
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New Chapter, Inc. reposted this
What happens when climate action strengthens consumer trust? Our latest case study highlights how New Chapter, Inc. achieved this through ClimeCo’s Certified Product™ Program—reducing product-level emissions and meeting the rigorous standards required to earn the Amazon Climate Pledge Friendly badge for its certified products. This recognition makes New Chapter’s lower-impact products easier for shoppers to find while driving meaningful progress toward the company’s 2030 Climate Action Plan. Read the full case study ➡️ https://lnkd.in/gFAXMT3H
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Our Formulation Principles are our guiding stars! Bring Light is the first of those principles. While each of the 10 are vital to our mission, this principle represents the warmth and optimism we strive to bring to every supplement we develop. Our highest goal is to bring you wellness so you can live your best life!
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We've upgraded! 🎉 New Chapter is now a Champion Member of Vermont Businesses for Social Responsibility (VBSR), alongside many incredible, mission-driven Vermont businesses united in our commitment to people, planet, and prosperity. Fun fact: VBSR has the most B Corps per capita in the nation, and we are proud to be one of them! 💟 Congratulations to all fellow champion members that help lead the way in social and environmental responsibility: https://lnkd.in/dKfWzq72
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