Noibu

"Analytics is like the wild west." Anna Lazzarini nails something that quietly derails so many ecommerce programs: When "sessions" means one thing in Adobe, another in Google, and something else in Amplitude, nobody knows which number to believe anymore. And the moment an exec sees two different conversion numbers in two different tools, it doesn't matter which one is right. The credibility of your whole program takes the hit. Anna's approach? Fewer tools. One source of truth. Pick the imperfect measurement and stick with it. Simple advice. Incredibly hard to execute. 🎧 Full episode of The Ecommerce Toolbox with Anna Lazzarini, Director of CX & Analytics at White Cap, linked in the comments.

Noibu has been named a finalist for the Emerging Innovator Award at the 2026 Commerce Awards. The category recognizes partners building technology that changes how commerce brands operate, and we're proud to be on that list alongside some impressive companies. We built Noibu to give ecommerce teams full visibility into the errors, performance issues, and journey friction that quietly cost them revenue, and the data to act on what matters most. Today, brands like Guess, Carrefour, and Free People rely on Noibu to protect and grow their online revenue. Being recognized by the Commerce Awards validates what our customers already know: purpose-built ecommerce analytics and monitoring is a category worth paying attention to. Congrats to all the finalists, and thanks to the team and customers who got us here. 🔗 See the full list of finalists: https://lnkd.in/gTxDRKHK #CommerceAwards2026 #Ecommerce #RetailTech

Every failed digital transformation has the same origin story: someone bought the technology before they understood the process. James Casper has seen it play out dozens of times. "Companies look to technology to solve problems. When they implement technology without a sound understanding of business processes, they're disappointed with the technology, and they blame the technology for the failure." The fix isn't more tools. It's sequencing. → Map the customer journey first. Every click, every handoff, every promise you make at checkout. → Build business processes around what the customer actually experiences. → Then select technology that operates the way your business needs to run. Skip any one of those — people, process, or technology — and something breaks. Usually the customer connection. In the latest episode of The Ecommerce Toolbox: Expert Perspectives, our host Kailin sits down with James to talk B2B ecommerce scaling, data silos, decision velocity, and why he calls the alternative "random acts of digital." Links in the comments 👇 #Ecommerce #DigitalTransformation #B2B

May 20–21 is closer than you think, and the Noibu team is counting down. 🗽 We’ll be at Booth #508 at The Lead Summit NYC with a lot to talk about → How ecommerce teams are using Noibu to protect revenue, uncover conversion gaps, and finally get one source of truth across their stack. Plus, we’re giving attendees an early look at something new, an AI agent built specifically for ecommerce that answers the toughest questions about your site data in minutes, not weeks. More on that soon. And yes, there’s a raffle. We’re giving away prizes from Weber-Stephen (a proud Noibu customer), and your entry is a free Noibu site audit. 🔗 Claim your audit + enter to win: https://lnkd.in/eiAz_93i 📍 Booth #508 | May 20–21 | Pier 36, NYC #TheLeadSummit #Ecommerce #Retail #AIforEcommerce #TheLeadNYC

Two years. $6 million in top-line revenue saved. That's Weyco Group, Inc.'s story with Noibu, and Ryan Wittmann, their Business Insights & Growth Marketing lead, puts it simply: "There really is no question from our side as far as the value of the Noibu platform is concerned." What drove it? Full-site visibility, with every insight tied directly to revenue impact. → One source of truth across errors, performance, and customer experience data — replacing a fragmented stack that lacked aggregation and actionable insight → Every issue connected to a dollar figure, so ecommerce, engineering, and marketing could prioritize from the same data, not competing gut feels → Site health monitored continuously, so problems get caught and resolved before customers ever encounter them Ryan called Noibu a "relationship builder." Because when CS, web, and marketing all see the same objective picture of what's happening on the site, the friction between teams disappears. That's what end-to-end ecommerce analytics and monitoring actually delivers. Full story → https://lnkd.in/eG4XkGna #Ecommerce #RetailTech #EcommerceAnalytics

The teams winning at ecommerce right now aren't the ones with the most tools. They're the ones with the clearest goal. Jennifer Martinez-Velazquez, Sr. Director of Global Marketing, Digital Experience at Coach, put it simply on the Noibu podcast: "We have a very clear goal: acquiring the Gen Z female consumer. When you have that clear of a goal, it becomes super easy for all teams to be aligned. IT, ecom, marketing. The how we get there is slightly different, but the goal is still the same." And then she said the thing that every exec should print out and put on their wall: → "You can't really argue with data." One shared goal. One source of truth. That's the foundation every high-performing ecommerce team is built on. 🎙️ Listen to the full episode with Jennifer, wherever you get your podcastsL → Apple Podcasts: https://lnkd.in/ejZNgPui → Spotify: https://lnkd.in/eT7njVmY → YouTube: https://lnkd.in/exxcqAzJ #Ecommerce #DTC #EcommerceStrategy #CustomerExperience #DataDriven #Leadership

The average company runs 10+ tools in their tech stack. For ecommerce teams, that plays out as 3–5 overlapping monitoring tools alone, all collecting the same session data, all adding scripts, none talking to each other. Separate error trackers. Separate session replay. Separate heatmaps. Separate performance dashboards. Every tool slowing down the site you're paying them to fix. Here's what that fragmentation actually costs you: → Blind spots in checkout and third-party integrations → Slow fixes because your dev team is manually investigating across 4 tabs → Zero connection between a bug and what it's actually costing you in revenue Over the past 12 months, 30+ enterprise and mid-market brands consolidated 3–5 tools into Noibu. What they reported: ↓ Up to 30–50% lower tool spend ↑ Up to 2× faster time-to-resolution ✓ One source of truth for errors, performance, and experience data, tied directly to revenue impact "The tools we had before gave us fragments. Noibu brought everything together — we didn't just replace tools, we replaced uncertainty." — Ryan Wittmann, Weyco Group, Inc. Group The great ecommerce stack consolidation is happening. 62% of teams say they're cutting tool count this year. The question is what you replace them with. Full breakdown → https://lnkd.in/ezdCjTvx #Ecommerce #DTC #TechStack #ConversionOptimization #Shopify #BigCommerce #EcommerceTools

Most teams are paying 3–4 vendors to collect the same data. → Session data. → Error data. → Heatmap data. → Replay data. It adds up fast. And most of it overlaps. Alex Nelson, Director of Digital Product at Cozy Earth, said it best: The team was planning to run a separate heat mapping tool alongside their bug detection. Until they realized both were looking at the same sessions. One tool. One source of truth. Less overhead, faster decisions. We also get into how lean teams are replacing 2-week A/B tests with heatmaps and session replays, getting UX, dev, and marketing working from the same data, and where AI fits into the future of ecommerce. That's what we're building. 🎙️ Get the full episode of The Ecommerce Toolbox in the links below. #Ecommerce #DigitalProduct #CRO #ToolConsolidation #Shopify

Everyone is rushing to add AI to their product. Few are asking who's actually allowed to handle your data. Noibu just completed our annual PCI DSS audit, and it was our smoothest yet. Here's why that matters more than ever in 2026: As AI becomes a standard part of the ecommerce stack, the compliance bar for tools that touch your storefront, your sessions, and your customer data is only going up. Startups can move fast. But they can't shortcut the regulatory frameworks that enterprise retailers and platform partners actually require. PCI compliance is a hard requirement for many of our partnerships. It's one reason enterprise customers who may not have trialed us a few years ago are live on the platform today. And it's part of the foundation that lets us build AI-powered capabilities that brands can trust with their data. Security compounds. Every audit, every standard, every fix makes the next year stronger. Proud of the whole team for making this possible, and to Prescient Security and Vanta for their partnership throughout the process. #Ecommerce #EnterpriseSecurity #PCI #SOC2 #AI #Shopify #BigCommerce #Enterprise

We're heading to New York! 🗽 The Noibu team will be at The Lead Summit NYC next month (May 20-21) at Pier 36, and we'd love to see you there. Come find Graham, Emily, Michael, and Joshua at Booth #508 to see how Noibu's Ecommerce Analytics & Monitoring Platform gives retail teams a single command center to protect revenue, uncover conversion opportunities, and align teams around what matters most. No more fragmented tools. No more guessing what's gating your next million in revenue. Oh, and we'll have some incredible prizes up for grabs at the booth that you won't want to miss. 👀 Your entry is a free Noibu site audit → Link in the comments to claim yours. 👇 Attending? Let's make time. Drop a comment or DM us to book a meeting. 📍 Booth #508 | May 20–21 | NYC The Lead #TheLeadSummit #eCommerce #Retail #TheLeadNYC