RIOT Energy

There’s a certain kind of energy you notice during the holidays. You don’t have to name it. You just feel it. People slow down just enough to look up. They listen a little more. They laugh a little easier. That’s contagious energy. At RIOT Energy we aim to share contagious energy every day. No false promises. No fake ingredients. Nothing that let's you down. Energy should lift you into the moment, not pull you out of it. We are sharing energy that lets you stay steady. Focused without the frenzy. Driven without losing the smile. invigorated to keep up with your own hustle All from simple, clean and better-for-you ingredients So this season, show up with contagious energy. Lift the room. Stay RIOTOUSLY Merry. Spread RIOTOUS Joy. Live RIOTOUSLY Festive...always. 💚 💚 💣 💣 🔥 🔥, Mizz RIOT #ContagiousEnergy #FounderPerspective #HolidayReflection #CleanEnergy #PresenceOverPressure #BuildWithPurpose #GoodWill

Serve up authenticity Ever notice how some partnerships just click? Like the right song on a long drive, or that perfectly worn-in pair of boots when a brand and an event line up with real purpose, you can feel it. It’s not forced. It’s not transactional. It’s authentic. The right connection isn’t about logos on a banner or hashtags on a screen It’s about shared values. Like the one we have with Lifetime to ensure people are not forced to trade off their health to have their daily energy Shared values, creates shared energy Energy that moves people, not just products. That builds relationships, not just transactions When a brand steps into an event that matches its rhythm ,the vibe, the mission, the people Something electric happens. So here’s to the right fits. The ones that flow. and... A RIOTOUS thank you to Lifetime Fitness and Gino Santia and the entire Lifetime team for allowing RIOT Energy sponsor their pro pickleball "LT OPEN" in Atlanta and for the ongoing commitment to energize people and members with a truly better-for-you, zero artificial anything energy drink.

Those before RIOT Energy showed you energy came with a price. That you had to trade health for daily energy. Not anymore. The rebellion is alive — and RIOT Energy is leading it. 100% real. ZERO Artificial Anything. Visit us at NACS! Taste the difference for yourself. #Energydrinks #Energy #Disruption #Differentiation #Beverage #Female #NACS

Good article that confirms; consumers are seeking out healthier options within c-stores. In short, they’re increasingly turning away from JUNK. While the energy category showing its resilience with two periods of sequential volume growth. Don't be fooled - it too is a category prime for innovation in better-for-you. That's RIOT Energy 's noise in the category. We will continue to push the boundaries in bringing simple, clean and real ingredients consumers deserve that deliver on functionality and taste!

More of the same doesn't create game changing consumer attraction. RIOT Energy targeted a significant category competitor, with the goal to compete in C-Stores. Now in the first half of 2025, we are outperforming this legacy player by 2.3 units on a Velocity per point of distribution (per sku) Be differentiated. Serve consumer needs. And focus on in-store execution. Value is in the atypical. And yes, for all you doubters, consumers don't want junk even in energy drinks.