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Business Ops

Build custom tools for business ops with AI

Create self-serve portals and internal tools tailored to your team’s workflows—no coding or design skills required.

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CRMs and client portals
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Inventory management
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Dashboards
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Team intranets
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Loved by 1 million+ teams around the globe
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Why Softr

Why ops teams love Softr

Softr lets operators build the tools they need to automate key workflows, eliminate manual processes, and scale faster.

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Build any tool fast, without devs

Create internal trackers, dashboards, portals, or CRMs with AI. Describe what you need, and the AI Co-Builder creates a fully-functional app with database and logic.

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Work with the tools you already use

Build apps with a native database built in, or connect your existing spreadsheets and databases—no migration or complex setup required.

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Cut costs by consolidating tools

Stop overspending on software for every team or task. Create tools tailored to your team’s workflows, without ballooning per seat costs or developer resources.  

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Data Management

Bring your data and tools together in real time

Connect to any data source with 17+ native integrations, including Airtable, HubSpot, Notion, Google Sheets, and more—or use Softr’s built-in databases to manage your data and power your apps.

Explore all data sources
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Benefits

How operations teams use Softr

Speed up internal processes and approvals

Stop managing requests and approvals through spreadsheets and emails. With Softr, you can build the tools your team needs to move faster.

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Request trackers

Handle time-off, equipment, or IT requests in one place with built-in forms your team can submit anytime.

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Approval workflow tools

Route approvals for budgets, contracts, invoices, or hires to the right people, with clear statuses and notifications.

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Onboarding portals

Standardize new hire or vendor onboarding with a central spot for documents and assigned steps.

Manage business data and resources

Different teams need different tools to manage internal and external workflows. Prevent software sprawl by building an in-house tool stack without code.

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CRMs

Track leads, deals, and accounts with custom views, filters, and status tracking connected to your live data.

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Inventory management systems

Manage inventory, suppliers, and purchase orders in real time from one user-friendly app.

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Portals

Build portals for clients, partners, and vendors to improve visibility and reduce back-and-forth.

Track progress with tools and dashboards

Build custom dashboards and reports on top of your live data, so you always have a clear view of what’s happening.

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KPI dashboards

Visualize key metrics and performance targets in real time, customized for each team or department.

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Project trackers

Manage projects, tasks, files, and milestones in one place to keep your team aligned.

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Leadership reports

Consolidate your most important metrics into one dashboard using embeds from other reporting tools.

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Templates

Customize an app template

Don’t want to start from scratch? Use a ready-made app template (with sample database) and customize it to fit your team’s workflows.

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Power

Deliver professional software that scales with your team

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Easy, secure logins

Get login, signup, and password reset pages out of the box, so you don’t have to build them yourself.

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Works on any device

Turn your tools into downloadable mobile apps with Softr’s PWA feature—no extra design work needed.

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Automations

Use Softr Workflows to automate processes across your app — or connect to Make, Zapier, n8n and more.

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Advanced permissions

Customize who sees what and which actions they can take, even at the most granular level.

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Embeds & reporting

Embed external data like Tableau or Looker inside your app, so teams can collaborate without switching tools.

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Security

Keep data safe. Softr is compliant with SOC2 and GDPR regulations, ensuring secure access to confidential documents.

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How It Works

Go from zero to app, incredibly fast

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

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“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
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Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
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Oliver Thomas
Maker Digital Systems Architect, MIT
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“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
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Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
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Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
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Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
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Rebecca Berneck
CEO, Officeheads
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Frequently asked questions

What is Softr?
How do I build business apps in Softr?
What data sources can I use?
What makes Softr different than other business operations tools?
Can I build business apps with AI features in Softr?
Do you have resources to help me build apps for business ops?
Can I try it for free?

Build tools to power your business ops, fast

Launch your first app in under 30 minutes.