About VSCO
Who we are, why we’re here, what we’re doing, and how to connect with us.
VSCO is a complete photography platform—editing tools, portfolio sites, client workflows, and community—that helps photographers hone their craft, grow their network, and build a photography business on their terms.
Whether they’re landing their first paid gig or growing an established practice, VSCO champions photographers at every stage of the journey. Our mission is simple: to close the gap between the creative life photographers want and the confidence, tools, and community they need to make it real.
VSCO—Where photographers turn pro.
VSCO Membership is for photographers serious about their craft—and their career. Access pro-level editing tools, business features built for client work, and join a community of creators who are in it for more than just likes.
Learn more about VSCO Membership here.
Events
2011 – VSCO founded
2012 – VSCO mobile app launched
2014 – Series A funding
2015 – Series B funding
2017 – VSCO Membership launched
2019 – Rylo acquisition
2020 – Trash app acquisition
2023 – VSCO Pro Membership launched
2024 – VSCO Hub launched
2024 – Facet acquisition
2025 – Canvas Launched
2025 – Táve's Studio Manager acquisition
2025 – VSCO Capture launched
2025 – The Freelance Photographer acquisition
2025 – Workspace launched
2025 – AI Lab Launched
Eric Wittman, CEO
Chris Haire, CTO
Josh Attenberg, Head of Data
Lalit Balchandani, VP, Corporate Development
Ed Craig, VP, Finance
Meagan Kirkpatrick, VP, Marketing
Sara Lee, General Counsel
Josh Ulm, VP, Brand & Design
Joel Flory
Greg Lutze
Eric Wittman
Vas Natarajan
Kwamina Crankson
VSCO has $100m in funding from top investors including Accel Partners, Glynn Capital, Icon Ventures & Obvious Ventures.
Ryan Sweeney, Accel Ventures
Vas Natarajan, Accel Ventures
David Glynn, Glynn Capital
Adam Ross, Goldcrest Capital
James Joaquin, Obvious Ventures
Icon Ventures
Frequently asked questions
What is VSCO?
VSCO is a complete platform for photographers to hone their craft, grow their network, and build a thriving business with editing tools, portfolio sites, client workflows, and solutions to build their community.
How do you pronounce VSCO and what does it mean?
VSCO is pronounced "VIS-CO" (phonetic spelling:/ˈvɪskoʊ/) and rhymes with "disco". It stands for Visual Supply Company.
Who founded VSCO?
Visual Supply Company was founded by Joel Flory and Greg Lutze in California, in 2011.
What happened to VSCO Cam?
VSCO was originally known as VSCO Cam when it launched in 2012. Since then, VSCO has grown into a complete set of tools to support the needs of a thriving global community of millions of aspiring and professional photographers.






























