Shogun

@Shogun

Stop guessing. Start testing. Your storefront should never stop improving. Grow faster with Shogun A/B Testing 👇

San Francisco, CA

Shogun
@Shogun
Oct 27
Some good news/bad news on AOV from our latest benchmark report that analyzed AOV from 2,000+ Shopify stores this year. The good news: AOV is still up year over year. The bad news: the gains are narrowing. Same-store AOV, Jan–Sep 2026 vs. 2025: +3.3% ($309 → $319).
2
Shogun
@Shogun
Oct 26
Another anomaly from our Q3 CVR reports that we didn't see coming: Merchant size didn’t protect against the Q3 CVR slide. In fact, the middle band fell hardest. Q2 → Q3 median CVR, among stores active in both quarters: $50M+ GMV: −2.9% $15M–$49M: −5.6% Below $15M: −2.6%
1
Shogun
@Shogun
Oct 23
There was a big-ticket pause in Q3. We analyze CVR data for 800+ stores in Q3 and four stats stood out Q2->Q3 Autos & Vehicles: −33.6% Business & Industrial: −25.1% Beauty & Personal Care: +4.5% Health & Wellness: +3.7%
1
Shogun
@Shogun
Oct 22
Did your brand see a summer lift? If yes, you might be an outlier. We analyzed AOV from 2,000+ stores and the median didn't move from Q2-Q3. Q2: $311 Q3: $311 But the story was different in 2025.
1
Shogun
@Shogun
Oct 21
This was the biggest surprise in our Q3 Conversion Rate Data. Among stores active in both quarters, median CVR fell 4.5% from Q2 to Q3. Same months in 2025: +3.2%. Six of ten industries declined. If Q3 felt different for your brand, it wasn’t just your store.
1