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e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Purchase options and add-ons
| Brand | e.l.f. |
| Product benefits | Plump,Hydrating,Smoothening,Moisturizing |
| Item form | Gel |
| Skin type | All |
| Package information | Tube |
| Country/Region of origin | United States |
| Item volume | 0.81 fluid ounces |
| Material type free | Hydroquinone Free, Paraben Free, Triclocarban (TCC) Free, Triclosan Free |
| Package type | Bottle or Tube |
| Specialty | Moisturizing & Softening |
About this item
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR MOST SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores).
- HELPS MOISTURIZE & PRIME: The hydrating formula retains moisture for a plump complexion, plus moisturizes, preps, and smoothes, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.
Frequently bought together

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Important information
Ingredients
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol, Blue 1 (CI 42090), Yellow 5 (CI 19140)
Directions
Apply evenly to face before makeup using fingertips for light skin pats. The warmth of your fingers will help the product melt into the skin for even application. Leave on for 30 seconds before applying makeup. Stop using if there is irritation.
Product description
What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.
Why you'll love it
Gel primer formula grips makeup
Hydrating formula
Translucent finish gel primer works on dry, combo and oily skin types
Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a smoother complexion. The hydrating formula helps moisturize, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for dry, combo and oily skin types.
Suitable for:
Dry, combo and oily skin types
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product
Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.
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From the manufacturer
Find your routine
Power Grip Primer | Power Grip Matte Primer | Power Grip Primer 4% Nia | Rosé Setting Spray | Power Grip Setting Spray | Power Grip Primer Duo | |
|---|---|---|---|---|---|---|
|
Customer Reviews
|
4.5 out of 5 stars 42,137
|
4.3 out of 5 stars 1,488
|
4.4 out of 5 stars 14,562
|
4.3 out of 5 stars 9,997
|
4.3 out of 5 stars 9,997
|
4.7 out of 5 stars 38
|
|
Price
| $11.14$11.14 | $12.97$12.97 | $12.97$12.97 | $12.97$12.97 | $12.97$12.97 | — |
|
Makeup Type
| Gel-based face primer | Gel-based face primer | Gel-based face primer | Setting spray | Setting spray | Gel-based face primer |
|
Great For All Skin Types
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
|
Benefits
| Smooths & grips makeup | Reduces look of excess shine | Helps even skin tone | Sets makeup & brightens look | Sets makeup in place | Grips makeup & helps even skin |
|
Fragrance-Free
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
|
Finish Type
| Dewy | Matte | Glossy | Glowy & glistening | Dewy | Dewy |
|
How to Use
| Apply to face before makeup | Apply to face before makeup | Apply to face before makeup | Apply pre or post makeup | Mist over face 6" away | Apply to face before makeup |
|
Beauty Tip
| Wait 30s before makeup | Wait 30s before makeup | Wait 30s before makeup | Shake to activate mist | Apply pre & post-makeup | Wait 30s before makeup |
|
Promotes Long-Lasting Makeup
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
|
Vegan & Cruelty-Free
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Product information
| Product Benefits | Plump,Hydrating,Smoothening,Moisturizing |
|---|---|
| Item Form | Gel |
| Skin Type | All |
| Container Type | Tube |
| item-specialty | Moisturizing & Softening |
| Finish Types | Sheer |
| Coverage | Face Primer |
| Skin Tone | All |
| Item Volume | 0.81 fluid ounces |
|---|---|
| Number of Items | 1 |
| Unit Count | 24 Milliliters |
| item-weight | 24 g |
| Item Dimensions | 15 x 10 x 5 centimetres |
| Material Type Free | Hydroquinone Free, Paraben Free, Triclocarban (TCC) Free, Triclosan Free |
|---|---|
| Material Features | lightweight, breathable, non-irritating |
Feedback
| Brand Name | e.l.f. |
|---|---|
| Country as Labeled | United States |
| Package Type Name | Bottle or Tube |
| Number of Items | 1 |
| Manufacturer | e.l.f. Cosmetics |
| UPC | 609332828469 |
| Global Trade Identification Number | 00609332828469 |
| Country of Publication | China |
| Item Type Name | e.l.f. Power Grip Primer |
| Model Number | 82846 |
| mfr-part-number | FD-MS-221205-269 |
| Best Sellers Rank |
|
| ASIN | B09XMYFTB7 |
| Customer Reviews |
4.5 out of 5 stars |
Product details
- Product Dimensions : 15 x 10 x 5 cm; 24 g
- Date First Available : April 13 2022
- Manufacturer : e.l.f. Cosmetics
- ASIN : B09XMYFTB7
- Item model number : 82846
- Country of origin : China
- Best Sellers Rank: #93 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #1 in Foundation Primers
- Customer Reviews:
Customer reviews
Customers say
Generated from the text of customer reviewsSelect to learn more
Reviews with images
Grips Makeup All Day Without Feeling Heavy
Top reviews from Canada
- 5 out of 5 stars
Great Primer for a Smooth Makeup Look
Reviewed in Canada on July 25, 2026This primer works very well to create a smooth base before applying makeup. It has a lightweight gel texture, feels hydrating, and helps makeup stay in place longer. I like that it gives the skin a fresh look without feeling heavy or sticky. It is easy to apply and leaves the face feeling soft. I recommend it for anyone looking for a good everyday primer.
One person found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Grips Makeup All Day Without Feeling Heavy
Reviewed in Canada on May 11, 2026I’ve been using this gel primer for a while and it has quickly become a staple in my makeup routine, especially on long days when I need my makeup to last.
Texture & Application
The primer has a clear gel texture that feels lightweight and hydrating when applied. It spreads easily and only a small amount is needed. After applying, it becomes slightly tacky (in a good way), which helps foundation grip really well.
⏱ Wear Test
I wore this under my makeup for a full workday and errands (12+ hours), and my foundation stayed in place much longer than usual. It helped reduce fading and kept my base looking smooth.
💧 Hydration
My skin leans combination to oily, and this primer adds hydration without making my face greasy. It works well under both matte and natural finish foundations.
👍 Pros
* Helps makeup stay in place longer
* Lightweight gel texture
* Hydrating without feeling oily
* Only a small amount needed
* Works well for long wear days
Who should buy this:
Great for anyone who wants long-lasting makeup and a smooth base, especially for long days, events, or warm weather.
Overall, a reliable gripping primer that helps makeup last while keeping skin hydrated.

I’ve been using this gel primer for a while and it has quickly become a staple in my makeup routine, especially on long days when I need my makeup to last.
Texture & Application
The primer has a clear gel texture that feels lightweight and hydrating when applied. It spreads easily and only a small amount is needed. After applying, it becomes slightly tacky (in a good way), which helps foundation grip really well.
⏱ Wear Test
I wore this under my makeup for a full workday and errands (12+ hours), and my foundation stayed in place much longer than usual. It helped reduce fading and kept my base looking smooth.
💧 Hydration
My skin leans combination to oily, and this primer adds hydration without making my face greasy. It works well under both matte and natural finish foundations.
👍 Pros
* Helps makeup stay in place longer
* Lightweight gel texture
* Hydrating without feeling oily
* Only a small amount needed
* Works well for long wear days
Who should buy this:
Great for anyone who wants long-lasting makeup and a smooth base, especially for long days, events, or warm weather.
Overall, a reliable gripping primer that helps makeup last while keeping skin hydrated.
3 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Smooth and perfect for skin
Reviewed in Canada on July 13, 2026In love with this, perfect for my skin type. Holds makeup for whole day.
Sending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 4 out of 5 stars
Gripping primer that helps makeup last
Reviewed in Canada on February 11, 2026The e.l.f. Power Grip Primer has a gel based texture that feels hydrating and slightly tacky once applied, which helps foundation adhere better. It smooths the skin without feeling heavy and works well under both light and full coverage makeup.
It helps makeup stay in place throughout the day and reduces slipping or fading. A small amount goes a long way and it spreads evenly across the face. The finish feels comfortable and does not pill when layered with other products.
Overall, a reliable and affordable primer that delivers strong grip and hydration. I highly recommend it for anyone wanting longer lasting makeup with a smooth base.
3 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Primer
Reviewed in Canada on May 31, 2026Pretty gooey does not dry or absorb very fast
Sending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
great
Reviewed in Canada on August 12, 2026very grippy and holds onto my makeup well and i dont need to use a lot of product in one application
Sending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Amazing product
Reviewed in Canada on August 9, 2026Love this product. It’s a very affordable and good quality primer. Definitely would buy again!
Sending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 3 out of 5 stars
It's ok
Reviewed in Canada on December 27, 2025Seen a lot of good reviews here and on TikTok and it works ok. Great price for the size.
Sending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
Top reviews from other countries
Marwa E.4 out of 5 starsI love it
Reviewed in Egypt on November 27, 2025Too small for the price but great product! Thank you
Sending feedback...Thanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
Amy Christine5 out of 5 starsGood
Reviewed in Ireland on February 21, 2026Sending feedback...Thanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
Nallely5 out of 5 starsHidratante y duradero
Reviewed in Mexico on November 11, 2025Lo compre después de ver varias reseñas y compré esta versión pequeña para probarlo, lo utilizo con la base de maquillaje de Maybelline la Fit Me Matte y me a encantado la cobertura que obtengo con la base después del primer, además de que siento que dura mucha más, la consistencia no es pesada y se absorbe muy bien y no necesito una gran cantidad de producto, sin duda lo volvería a comprar.
5 out of 5 starsHidratante y duradero
Reviewed in Mexico on November 11, 2025Lo compre después de ver varias reseñas y compré esta versión pequeña para probarlo, lo utilizo con la base de maquillaje de Maybelline la Fit Me Matte y me a encantado la cobertura que obtengo con la base después del primer, además de que siento que dura mucha más, la consistencia no es pesada y se absorbe muy bien y no necesito una gran cantidad de producto, sin duda lo volvería a comprar.
Sending feedback...Thanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
ibrahim mohamad5 out of 5 starsGreat
Reviewed in India on June 25, 2026It grips well, It's nice I like it

It grips well, It's nice I like it
Sending feedback...Thanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
Bibi5 out of 5 starsSehr gute Grundlage für das make up
Reviewed in Germany on November 20, 2025Kurzfazit: Der e.l.f. Power Grip Primer ist ein echtes Arbeitstier: geruchlos, sehr ergiebig und dank seiner leicht klebrigen Textur ideal, um Foundations dauerhaft zu fixieren, ohne sich in Poren abzusetzen. Für mich eines der besten Preis-Leistungs-Produkte in der Drogerie.
Textur & Duft
Der Primer hat eine weiche, gelartige Konsistenz, die sich beim Verteilen gleichmäßig auf der Haut anfühlt. Er ist leicht klebrig — genau das, was den Halt der Foundation verbessert — hinterlässt aber keinen unangenehmen Film. Es ist kein wahrnehmbarer Duft vorhanden, was für empfindliche Nasen oder parfümempfindliche Haut sehr angenehm ist.
Auftrag & Ergiebigkeit
Eine erbsengroße Menge reicht in der Regel für das gesamte Gesicht. Er lässt sich mühelos verteilen (mit den Fingern, einem Pinsel oder einem Schwamm) und zieht schnell an, bleibt dabei jedoch leicht tacky, damit die darauffolgende Foundation „greift“. Weil man so wenig braucht, ist das Produkt sehr ergiebig — eine Tube hält bei normaler Nutzung lange.
Haltbarkeit & Finish
In Kombination mit verschiedenen Foundations hält mein Make-up den ganzen Tag. Die leicht klebrige Basis fixiert flüssige wie auch cremige Foundations sehr zuverlässig, ohne dass das Make-up rutscht oder Flecken bildet. Das Finish bleibt natürlich bis semi-matt, je nach Foundation; stark glänzende Stellen (bei sehr öliger Haut) können im Laufe des Tages etwas wiederkommen, lassen sich aber gut mit Puder kontrollieren.
Poren & Hautbild
Trotz der Textur setzt sich der Primer nicht in Poren ab oder betont sie. Er glättet feine Unebenheiten sichtbar und lässt die Hautoberfläche gleichmäßiger aussehen. Bei sehr trockener Haut kann er minimal betonen, wenn die Haut vorher nicht ausreichend gepflegt wurde — eine feuchtigkeitsspendende Pflege darunter hilft hier.
Kompatibilität
Funktioniert zuverlässig mit allen Foundations, die ich ausprobiert habe (von leichten Tinted Moisturizers bis zu voll deckenden Formulierungen). Er ist daher sehr vielseitig einsetzbar — sowohl für Alltag als auch für stärkere Make-up-Looks.
Tipps zur Anwendung
• Menge: erbsengroß reicht meist. Zu viel Produkt kann die Haftung beeinträchtigen.
• Verteilen: in kreisenden/wegstreichenden Bewegungen mit den Fingern auftragen oder leicht einklopfen.
• Kurz anziehen lassen (ein paar Sekunden), dann Foundation auftragen — die klebrige Oberfläche sorgt für besseren Grip.
• Bei sehr trockener Haut vorher eine leichte Feuchtigkeitscreme verwenden; bei sehr öliger Haut gelegentlich mit einem dünnen Puder abmattieren.
Vorteile
• Sehr guter Halt für Make-up.
• Kein Duft.
• Ergiebig.
• Setzt sich nicht in Poren ab; glättet das Hautbild.
• Preis-Leistungs-Verhältnis top.
Nachteile
• Leicht klebrige Textur könnte manche stören (ist aber für die Funktion nötig).
• Bei absolut trockener Haut ohne Vorpflege leicht betont.
Gesamtbewertung:- starker Allrounder, besonders wenn man langen Halt und ein geruchsneutrales Produkt sucht.
5 out of 5 starsSehr gute Grundlage für das make up
Reviewed in Germany on November 20, 2025Kurzfazit: Der e.l.f. Power Grip Primer ist ein echtes Arbeitstier: geruchlos, sehr ergiebig und dank seiner leicht klebrigen Textur ideal, um Foundations dauerhaft zu fixieren, ohne sich in Poren abzusetzen. Für mich eines der besten Preis-Leistungs-Produkte in der Drogerie.
Textur & Duft
Der Primer hat eine weiche, gelartige Konsistenz, die sich beim Verteilen gleichmäßig auf der Haut anfühlt. Er ist leicht klebrig — genau das, was den Halt der Foundation verbessert — hinterlässt aber keinen unangenehmen Film. Es ist kein wahrnehmbarer Duft vorhanden, was für empfindliche Nasen oder parfümempfindliche Haut sehr angenehm ist.
Auftrag & Ergiebigkeit
Eine erbsengroße Menge reicht in der Regel für das gesamte Gesicht. Er lässt sich mühelos verteilen (mit den Fingern, einem Pinsel oder einem Schwamm) und zieht schnell an, bleibt dabei jedoch leicht tacky, damit die darauffolgende Foundation „greift“. Weil man so wenig braucht, ist das Produkt sehr ergiebig — eine Tube hält bei normaler Nutzung lange.
Haltbarkeit & Finish
In Kombination mit verschiedenen Foundations hält mein Make-up den ganzen Tag. Die leicht klebrige Basis fixiert flüssige wie auch cremige Foundations sehr zuverlässig, ohne dass das Make-up rutscht oder Flecken bildet. Das Finish bleibt natürlich bis semi-matt, je nach Foundation; stark glänzende Stellen (bei sehr öliger Haut) können im Laufe des Tages etwas wiederkommen, lassen sich aber gut mit Puder kontrollieren.
Poren & Hautbild
Trotz der Textur setzt sich der Primer nicht in Poren ab oder betont sie. Er glättet feine Unebenheiten sichtbar und lässt die Hautoberfläche gleichmäßiger aussehen. Bei sehr trockener Haut kann er minimal betonen, wenn die Haut vorher nicht ausreichend gepflegt wurde — eine feuchtigkeitsspendende Pflege darunter hilft hier.
Kompatibilität
Funktioniert zuverlässig mit allen Foundations, die ich ausprobiert habe (von leichten Tinted Moisturizers bis zu voll deckenden Formulierungen). Er ist daher sehr vielseitig einsetzbar — sowohl für Alltag als auch für stärkere Make-up-Looks.
Tipps zur Anwendung
• Menge: erbsengroß reicht meist. Zu viel Produkt kann die Haftung beeinträchtigen.
• Verteilen: in kreisenden/wegstreichenden Bewegungen mit den Fingern auftragen oder leicht einklopfen.
• Kurz anziehen lassen (ein paar Sekunden), dann Foundation auftragen — die klebrige Oberfläche sorgt für besseren Grip.
• Bei sehr trockener Haut vorher eine leichte Feuchtigkeitscreme verwenden; bei sehr öliger Haut gelegentlich mit einem dünnen Puder abmattieren.
Vorteile
• Sehr guter Halt für Make-up.
• Kein Duft.
• Ergiebig.
• Setzt sich nicht in Poren ab; glättet das Hautbild.
• Preis-Leistungs-Verhältnis top.
Nachteile
• Leicht klebrige Textur könnte manche stören (ist aber für die Funktion nötig).
• Bei absolut trockener Haut ohne Vorpflege leicht betont.
Gesamtbewertung:- starker Allrounder, besonders wenn man langen Halt und ein geruchsneutrales Produkt sucht.
Sending feedback...Thanks, we’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
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Product Summary: e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
From e.l.f.
Price
One-time purchase: $11.14 ( $0.46 / millilitre) 14% Savings
List Price: $13.00
Subscribe and Save price (No fees, Cancel at any time): $10.58 ( $0.44 / millilitre) 19% Savings
List Price: $13.00
Additional savings available through Subscribe and Save (No fees, Cancel at any time)
About this Item
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR MOST SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores).
- HELPS MOISTURIZE & PRIME: The hydrating formula retains moisture for a plump complexion, plus moisturizes, preps, and smoothes, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.
Product description
Options Available
Size
- 15 ml (Pack of 1)
- 24 ml (Pack of 1)
- 75 ml (Pack of 1)
Important Information
Ingredients
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol, Blue 1 (CI 42090), Yellow 5 (CI 19140)
Directions
Apply evenly to face before makeup using fingertips for light skin pats. The warmth of your fingers will help the product melt into the skin for even application. Leave on for 30 seconds before applying makeup. Stop using if there is irritation.
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