Playable & Interactive Ads All systems operational

Where attention learns to play.

BPGame designs Playable Ads and Interactive Ads for partners across affiliate networks, demand-side platforms and direct advertisers — mini-games, quizzes, surveys and reveal mechanics that earn the next click instead of stealing it.


02 / By the numbers

A platform that scales without losing the room.

2.1B
Playable & interactive impressions, lifetime
320+
Partner campaigns active
47
Markets covered
11.4%
Average engagement rate
03 / Ad Formats

Playable & Interactive ad formats. Built for partners.

Every BPGame format is a small, modular interaction engineered to feel like a moment, not an ad. We build them for partners across affiliate networks, demand-side platforms and direct advertisers — and our SDK handles delivery, measurement and reward routing.

01 / Format

Playable Ads

Bite-sized HTML5 mini-games delivered in-stream — taps, swipes, drag-drop, match-three. Players earn the call to action instead of being interrupted by it.

  • HTML5, no app install
  • 5–30 second play loops
  • Average completion 78%
02 / Format

Interactive Surveys

One-tap micro-surveys, polls and quiz formats that turn idle attention into structured signal. Branching logic, weighted scoring, zero forms.

  • Up to 12 branches per flow
  • Realtime sentiment scoring
  • GDPR-first data layer
03 / Layer

Reward Distribution

A trust-routed payout layer for digital prizes, codes, perks and partner offers — handled end-to-end so brands never touch fulfilment.

  • Anti-fraud scoring per claim
  • 1,200+ partner inventories
  • Localised in 47 markets
04 / Layer

Live Telemetry

A clean dashboard for the messy reality of attention. Funnels, drop-offs, cohort splits and exportable raw events for every Playable Ad you ship.

  • Sub-second event latency
  • Webhook + Snowflake sinks
  • Dashboards your CMO understands
04 / How it works

Four steps from brief to live.

  1. 01 / Connect

    Connect

    Drop our SDK into your placement, or use the no-code embed for affiliate partners. Five minutes, no SRE on call.

  2. 02 / Configure

    Configure

    Pick a mechanic, define your audience and reward shape. Template library covers most verticals out of the box.

  3. 03 / Launch

    Launch

    BPGame handles delivery, fraud filtering, throttling and reward fulfilment. You watch the room fill up.

  4. 04 / Measure

    Measure

    Live telemetry, exportable cohorts, raw event sinks. Decide what to ship next from real data, not gut feel.

05 / About

We don't believe in banners.

We believe in moments — tiny, voluntary, two-second choices that mean something to the person making them.

That's why we build Playable Ads and Interactive Ads for partners who'd rather earn attention than steal it.

BPGame is the layer that makes those moments possible at scale.

06 / Contact

Have a placement? Bring it to play.

Tell us about your inventory, your audience, or your next campaign. We reply within one business day — usually faster.

Office 7 Roxy Avenue,
Romford, RM6 4AN, England
Hours Mon — Fri
09:00 — 18:00 GMT
Abuse abuse@bpgame.org
24/7 monitoring