Blog

Power to the Platforms: How DV’s Supply Lens Brings Clarity, Transparency and Speed to Marketplace Operations

alicia.cheung@doubleverify.com (aliciacheung) — Wed, 19 Aug 2026 12:00:00 GMT

By Allen Baum, SVP Platform Sales

Hot Take: In Incrementality Testing, Statistical Significance Doesn’t Matter. (Hear Us Out.)

alicia.cheung@doubleverify.com (aliciacheung) — Mon, 10 Aug 2026 10:00:00 GMT

By Will Burghes, Head of Professional Services, DV Rockerbox™

Meet the DV Fraud Lab’s New “Special Agents”

alicia.cheung@doubleverify.com (aliciacheung) — Fri, 07 Aug 2026 14:33:47 GMT

It has been a hot ad fraud summer at DV. In July alone, the DV Fraud Lab detected 34% more bot scheme variants than we did last July. We flagged nearly two billion requests from the sophisticated ViperBot scheme, which spoofs premium video inventory on mobile and CTV devices. And we identified a significant spike in an adware scheme targeting Android devices.

Content Alert: Are Your Ads Supporting Violent "Bonesmashing" Videos?

alicia.cheung@doubleverify.com (aliciacheung) — Wed, 05 Aug 2026 19:15:00 GMT

By Anna Zapesochini, SVP, Product Management, Open Web Demand Solutions, Brand Suitability & Classification; and Gilit Saporta, VP, Product Management, Fraud & Quality

In the AI Era, Legacy Is a Superpower

alicia.cheung@doubleverify.com (aliciacheung) — Wed, 29 Jul 2026 19:41:25 GMT

By Mark Zagorski, CEO, DoubleVerify

From Brief to Buy: How Butler/Till Used DV Neura to Embed Verification Into Agentic Workflows

alicia.cheung@doubleverify.com (aliciacheung) — Fri, 24 Jul 2026 14:28:45 GMT

By Ben Cann, Senior Vice President of Product Management, DoubleVerify

You’re Ready for a Multi-Touch Attribution Solution. Should You Build or Buy?

alicia.cheung@doubleverify.com (aliciacheung) — Thu, 02 Jul 2026 16:28:00 GMT

By Will Burghes, Head of Professional Services, DV Rockerbox

Streaming TV Doesn't Need Linear Reporting. It Needs Streaming Intelligence.

alicia.cheung@doubleverify.com (aliciacheung) — Wed, 01 Jul 2026 16:50:05 GMT

In the past decade, streaming TV has transformed television viewing habits. More than 107,500 programs are now available across global streaming services, while 55% of U.S. adults stream without a cable or satellite subscription. As more audiences shift to streaming, advertisers need a paradigm shift; what drives campaign performance in a linear world no longer applies in streaming TV.

DV Highlights: Cannes Lions 2026

alicia.cheung@doubleverify.com (aliciacheung) — Tue, 30 Jun 2026 19:15:56 GMT

Join us as we look back at the conversations, connections and celebrations from Cannes Lions 2026. The festival was once again a thrilling showcase of creativity and technology. DV was proud to be at the forefront with two panel discussions, two happy hours and a disco party for the books. From the questions reshaping advertising to a disco live set on the deck, our presence at Cannes reflects our continued commitment to advancing the future of digital advertising.

Fraud Alert! AI Slop “Dream Girls” Are an Advertiser’s Nightmare

alicia.cheung@doubleverify.com (aliciacheung) — Tue, 30 Jun 2026 04:00:00 GMT

By Gilit Saporta, DV VP Product, Fraud & Quality, and Anna Gantman, DV Fraud Analyst