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🛒 Retail Analysis Dashboard (Power BI Project)

📌 Project Purpose A complete Power BI project focused on analyzing retail order performance. This project walks through customer order tracking, delivery status, category-wise distribution, and state-level performance — providing actionable insights for retail business optimization.


🛠️ Tech Stack

  • Power BI Desktop
  • Power Query (M)
  • DAX (Data Analysis Expressions)
  • Excel / CSV (Raw Data Source)
  • Custom Visual Formatting

📊 Data Source

  • Format: .xlsx / .csv
  • Rows: ~294K Orders
  • Columns: 7–8
  • Fields include: Order_ID, Customer Name, State, Product Category, Product Brand, Product, Order Status
  • Source: Simulated Retail Dataset

✨ Features & Highlights

🧩 5.1.1 Business Problem

The retail company wants to better understand order fulfillment patterns, delivery efficiency, and product category performance to enhance customer experience and operational decision-making.

🎯 5.1.2 Dashboard Goals

  • Create an interactive, filter-driven dashboard
  • Track key KPIs: Delivered, Shipped, Processing, Pending
  • Understand product category contributions and state-wise distribution
  • Provide actionable insights for supply chain & sales teams

📊 5.1.3 Key Visuals

  • KPI Cards: Total Orders, Delivered, Shipped, Processing, Pending
  • Line Chart: Orders trend by Month
  • Donut Chart: Product Category Orders distribution
  • Map Visual: Orders by State
  • Table Visual: Order details (ID, Name, Category, Status)

💼 5.1.4 Business Impact & Insights

  • Clear visibility into order fulfillment efficiency (43% delivered vs 16% pending)
  • 📈 Electronics (23.6%) & Grocery (22.1%) lead in sales share
  • Helps identify regions with higher/lower order activity
  • Improves inventory planning & supply chain efficiency
  • Provides insights into customer demand trends across months

🖼️ Screenshots / Demo

🔍 Full Dashboard Preview The dashboard showcases a dark-themed retail visualization with KPI cards, charts, and state-level mapping to deliver a professional analytical view.

🖼️Here is the link: View Full Dashboard Image

📎 Extras

  • Fully formatted KPI cards with icons & color coding
  • DAX measures for calculating percentages & KPIs
  • Power Query transformations for data cleaning
  • Customized layout with modern dark theme

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