Trusted by Amazon
Watch the Amazon Ads Partner Awards video behind Lab 916’s Challenger win.
+1,000
Brands Launched
+100,000
ASINs Optimized
$2B
in Amazon Ad Sales 2025
Amazon is too important to run in pieces
Amazon captures nearly half of all U.S. e-commerce, yet most brands still run it like an afterthought. Lab 916 builds the programs that close that gap.
Six systems. One team. Everything connected.
8+
Countries, with experience across every Amazon category.
Our clients stay with us for 8+ years on average.
Flat-rate pricing. No long-term contracts. No percent of spend.
Your in-house Amazon team without the overhead
Brand Strategist
Sets the weekly plan and priorities.
PPC Manager
Manages ads, budgets, and growth tests.
Creative Lead
Builds listing, storefront, and video assets.
Catalog Specialist
Fixes listings, variations, and account health.
Operations Coordinator
Keeps inventory, FBA, and logistics moving.
Data Analyst
Turns channel data into weekly decisions.
What we do
Driving Amazon Success End-to-End
Account Management for Amazon
Senior Amazon operators handle the account plan, catalog health, reporting, inventory coordination, and the weekly decisions that keep the channel moving.
Learn More about Account ManagementAdvertising Management for Amazon
Sponsored Products, Sponsored Brands, Sponsored Display, DSP, brand defense, conquesting, search-term mining, and budget control tied back to margin.
Learn More about Amazon AdvertisingCreative Design for Amazon
Conversion-focused listing images, A+ Content, storefront design, copy, video, and launch assets built from Amazon search and shopper behavior.
Learn More about Creative ServicesTechnical Support for Amazon
Suppressions, Brand Registry problems, variation issues, account-health flags, reimbursements, backend attributes, and the Seller Central tickets nobody wants to fight.
Learn More about Technical SupportOur Clients Love Us
“We vetted many providers to rebuild and rebrand our Amazon site. After meeting with Vincent at Lab 916, I knew right away that we found the right team. Their work is incredible, creative, and technical — a great combination to drive growth.”
“Lab 916 is an incredible team. They created A+ content for our Industrial PPE products and went above and beyond in quality and output. They understood our key selling points and showcased them beautifully in our A+ content.”
“We feel fortunate to have found Lab 916. Vince & Team are very thorough, the metrics are solid and the communication, driven by teamwork, delivers positive results. Our collaborations have been successful beyond our expectations.”
“Working with Lab 916 has been an absolute game-changer for our Amazon business. Their team brought deep PPC expertise and a data-driven approach that helped us significantly increase our sales. We’ve seen measurable growth in both revenue and ROI.”
1/4
Source: Trustpilot
Ready to see what a senior team for Amazon can do for your brand?
How we work
The Lab 916 Method
Same three steps, whether you are already on Amazon or not.
Diagnose
Already on AmazonWe audit your account top to bottom across all six drivers. You get a written diagnosis: what is working, what is leaking, and what is missing.
Not on Amazon yetWe assess your brand, your category, and the Amazon opportunity. You get a written go or no-go with the data behind it.
Formulate
Already on AmazonWe design a custom growth plan and prioritize the highest-ROI levers first. You approve every move before we touch anything.
Not on Amazon yetWe design the launch: listings, ads, inventory, creative, brand registry, built to win from day one. You approve every piece before we build.
Scale
Already on AmazonWe execute, report, and iterate. Weekly check-ins, monthly performance reports, quarterly business reviews, plus a dashboard you can read at 3 a.m.
Not on Amazon yetWe build, launch, and run your Amazon channel, from zero to your first million and beyond, on the same playbook that has grown 1,000+ products.
Why Lab 916
You vs a typical agency vs hiring in-house
| Factor | Lab 916 | Typical agency | In-house hire |
|---|---|---|---|
| Pricing Built for your profit, not our percentage | Flat fee. Aligned with your growth, not your ad spend. | Percentage of ad spend. Incentive misaligned with profit. | Salaries, benefits, and software. Roughly $300K a year loaded. |
| Expertise Senior experts on call, daily | Senior Amazon experts on every account. Ex-Amazon and Amazon-trained. No junior reps. | Junior reps do the daily work. Senior strategy is sales-only. | Near-impossible to hire one person who knows all six drivers. |
| Coverage Six drivers, one team | Full spectrum: ads, creative, ops, support, logistics, tech. | One service. You stitch the rest together. | Hire four or five specialists, or accept the gaps. |
| Flexibility Built to love you, not churn you | 30-day rolling. Project, monthly, or quarterly. | Six to twelve month minimums. Auto-renewal traps. | Hard to flex with seasonality. Layoffs are messy. |
| Accountability Your Amazon COO, not just an agency | One team owns it end to end, strategy and execution under the same roof. | Strategy from sales, execution from juniors. Diffused ownership. | Manager and IC both stretched. Knowledge silos. |
Is this the right fit?
Is Lab 916 right for you?
We work best with brands at one of these moments. If any of this sounds like you, we should talk.
- You sell, or want to sell, a brand on Amazon, and you want to do it right.
- You are already on Amazon but stuck. Sales are not where they should be, and you cannot tell what is working or what to fix.
- You have outgrown your current agency, or you cannot tell what they actually do for the fee.
- You cannot get Amazon to look the way your brand looks everywhere else. Your creative is not translating.
- You are weighing an in-house Amazon team and pricing the alternative.
- You keep hitting walls with Seller Central or Vendor Central and do not have the time or the right hire to fight them.
Book a Call
Not sure if we are the fit? Book the call. We will tell you straight.
Frequently asked
Questions about Lab 916, answered
Who do you work with?
Established brands selling on Amazon, or brands ready to launch. CPG, beauty, health, pet, electronics, home and outdoor, and more, from founder-led businesses through enterprise marketing teams.
How fast can you start?
Onboarding takes one to two weeks. Week 1 we audit your six drivers and get account access. Week 2 we lock the 30-day strategy with you. Specific fixes ship in the first week. Compounding results typically show within 30 to 90 days, depending on the starting state of the account.
How is Lab 916 different from a percentage-fee agency?
Most agencies charge 10 to 20% of your ad spend, so they win when you spend more. We charge a flat fee for the work, so we win when you grow profitably. No misalignment, no surprises.
What is your pricing model?
Tiered flat-fee retainers based on scope and account complexity. Your tier depends on account size, number of marketplaces, and which of the six drivers you need us to run. Ad spend is paid directly by you to Amazon, never marked up or routed through us. No long contracts, 30-day rolling.
How do you measure success?
KPIs by driver, set with you during onboarding, and they are business metrics, not vanity numbers. We agree the targets up front, report monthly against them, and recalibrate quarterly. Because we charge a flat fee, our incentive is your renewal.
Do you do creative, or just management?
Both, in-house. Listings, A+ Content, hero images, infographics, brand storefronts, and short-form video, all produced by our creative team. No outsourced freelancers.
How long is the contract?
Always 30 days. Project, monthly, or quarterly, your call. Cancel anytime with 30-day notice. We would rather earn the next month than lock you into the next year.
What if it is not working?
You leave. 30-day rolling means you can give notice any month and we hand off cleanly. But before that, we talk. Quarterly business reviews exist for exactly this conversation.
Do you work with Vendor Central?
Yes. We run Seller Central, Vendor Central, and hybrid setups, plus Vendor-to-Seller transitions when that is the right move for the brand.
What marketplaces do you operate in?
United States, Canada, Mexico, UK, Germany, France, Italy, Spain, and Japan. We can launch and manage in any of them, same flat fee, same team.
Not ready for a call?
Start with a free Amazon growth audit, or send us a message. No obligation.
Amazon Operator Insights
Practical reads on ads, catalog, margin, and the account problems brands cannot afford to ignore.
