How conspiracy theories, extremism and disinformation
reshape lives — and culture

Ethnographic Storytelling

Noelle Cook is an ethnographer and storyteller who investigates how conspiracy theories, extremism, and disinformation reshape lives — and culture. Her work bridges academia and media, spanning more than five years of immersive fieldwork, a feature documentary, and a book. Focused on the online and offline radicalization of ordinary Americans — and especially Gen-X women — she traces how belief systems take root and spread, offering a grounded, human perspective on the fractures shaping American life.