App marketing, backed by data.
Real numbers from the app economy — and what actually works to grow downloads, subscribers, and revenue. No recycled tactics. No guru fluff.
Market dataWhat you’ll find here
Four beats, covered with real budgets and real dashboards behind every claim.
User acquisition that pays back
Teardowns of paid UA on Apple Search Ads, Google App Campaigns, and Meta — with the CPI, ROAS, and payback math shown, not hidden.
ASO & organic growth
Keyword strategy, listing optimization, and how the App Store and Play Store algorithms are actually behaving right now.
Subscription & paywall economics
Pricing structures, trial design, and conversion benchmarks from real subscription apps — what converts, what churns, and why.
App market data
Download estimates, revenue rankings, and category trends. The numbers behind the app economy, updated regularly.
Most app marketing content is written by people who have never shipped an app or spent their own money on installs. Everything published here comes from hands-on work: live campaigns, real budgets, actual dashboards.
We started as an app intelligence platform, so data is in our DNA. Now we combine that market data with in-the-trenches marketing insight — the what (the numbers) and the how (the playbook), in one place.
Latest data reports
TikTok net worth, users & revenue 2026
How big TikTok really is right now — active users, revenue trajectory, and valuation, in one updated report.
Read →WhatsApp stats: users, revenue & net worth 2026
User counts, monetization, and growth for the world’s biggest messaging app — the numbers behind the ubiquity.
Read →Social media users 2026: global data & statistics
How many people are on social media worldwide, which platforms are growing, and where the time actually goes.
Read →Google Play Store revenue, ratings & subscription stats 2026
What the Play Store generates, how subscriptions contribute, and what the ratings landscape looks like for publishers.
Read →The numbers behind the app economy
Explore download and revenue data across categories, countries, and stores — the same market intelligence that analysts, journalists, and investors have cited for years.
Explore app market dataOne email. Real insights. No spam.
Data-backed app marketing insight in your inbox — what’s working in UA, ASO, and subscription monetization, from people running campaigns.
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