ABOUT PURE FUNCTION
Being fit is a feeling, not a look.
We move to feel good, get strong, and get confident. Everything we build here starts from that idea, and from data.
THE ORIGIN
Pure Function started with a question our founder kept running into: why do people work so hard and still hurt? The answer was almost never effort. It was that nobody had measured them first.
Hamoon Hosseinpour came to training from civil engineering, a field where you do not load a structure until you understand it. He built the studio around that discipline: assess the body, map how it is actually shifted or restricted in space, address the movement pattern, and only then add weight.
That is also why we stayed small. Every coach here holds credentials in corrective exercise, and the room is capped so nobody trains unwatched. We are a community, not a boutique conveyor belt.
THE COACHES
Who you'll work with.
ACCREDITED
AFAA GROUP FITNESS PARTNER
NASM PERFORMANCE FACILITY
Hamoon Hosseinpour
FOUNDER / COACH
NASM-CPT, CES, PES
Fifteen-plus years of personal training, and a civil engineering background that never really left. Hamoon specializes in biomechanics and corrective movement through Postural Restoration Institute principles. A former competitive soccer and beach volleyball athlete, he founded the studio after seeing what genuinely individualized programming does to a person's life.
Josh
COACH
NASM-CPT, CES, PES
Kinesiology and public health background, with a volleyball specialty. Josh works the intersection of corrective exercise and performance.
Daniel
COACH
KINESIOLOGY, DPT CANDIDATE
Kinesiology degree, currently pursuing his Doctor of Physical Therapy. Brings a clinical eye to the training floor. Soccer obsessive.
DeMarcus Crawford
COACH / MANUAL THERAPIST
B.S. EXERCISE SCIENCE, CERTIFIED MANUAL THERAPIST
DeMarcus combines exercise science, strength and conditioning, and manual therapy to help clients move with greater comfort and confidence. He collaborates with the coaching team so recovery work supports each client's assessment, biomechanics, and training plan. He works with athletes, general fitness clients, Pure Function members, and their families, and coaches high school football, baseball, and track and field.
