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Healthy hair obsessed. International salon haircare and hair color brand based in Los Angeles, California. All for the love of beauty! Proudly PETA Certified 🐰
- #GIVEAWAY ALERT!!! 🎁🎁🎁 Our annual holiday giveaway is live on Instagram! Click this link to enter on this IG post ➡️➡️➡️ instagram.com/p/CW_OklmPO5x/… Enter on @joico Instagram’s new post every day for a chance to win! Rules & giveaway details here: joico.com/12-day-bff-giv…
- We are so excited to announce that our #Joico RiseUp Powder Spray has won an @Allure_magazine Best of Beauty award for Best Hair Styling Product- Volumizer! 🏆 “An ultrafine powder that vanishes on contact, Rise Up gives roots a substantial boost.” allure.com/gallery/best-o…
- Everything you need to know about Joico purple shampoo 💜 watch & learn! ➡️ instagram.com/tv/CUVRtP3pF4-…
- Embracing the challenges and opportunities of moving to the US from Venezuela, Carolina Betancourt brings resilience to her role as president/co-founder of Henkel’s first Latinx & Hispanic employee resource group, Unidos. Read her inspiring story. #NationalHispanicHeritageMonth


