Ignoring one consent signal cost Healthline $1.55M.
Issue 7 of The Opt-In Society breaks down Global Privacy Control (GPC), how it works, where enforcement is heading, and what to check before a sweep finds you first. 👇
brnw.ch/21x4A1k
01:42,57. That is all it takes to add a cookie consent banner to your @WordPress website with @CookiebotCMP.
Yes, we timed it, and it will probably take you longer than that to come up with an excuse not to do it.
One plugin. Four things handled. Zero ongoing maintenance.
👉
Personalization that benefits the user: helpful.
Personalization that extracts the maximum price from them: surveillance.
The data powering both is identical. The only difference is who it's working for.
Why are businesses getting sued over a 1967 wiretapping law? 👀
Because the California Invasion of Privacy Act (CIPA) doesn't care about your California Consumer Privacy Act (CCPA) setup. It governs the interception of communications, and if your tracking fires before consent,