100+ creatorsImageImageImageImage100+
0% fee. First post today.

Creators your buyers already follow. Pick them by their real audience, launch in hours, and keep every engager as a lead.

Every engager becomes a lead. Email and LinkedIn, in your CSV.A GTM manager runs your campaign. $490 for the first 100 clients.$550 in creator credits. First 100 clients only.

Creator marketing that ends in revenue

We grow unfair with creator marketing, run through unfair.

Under $3K budget and 24h of prep got us

1,800+ visitorsAmong them Whop’s founder, who turned up in the DMs that nightAmong them Whop’s founder, who turned up in the DMs that night50+ demosThe calendar, two days after the postThe calendar, two days after the post1,140% ROI≈$36K revenue$12K MRR added in the first 48 hours × 3 months a customer stays, on under $3K for the whole campaign.verified by TrustMRR ↗
230,981106311364Watch on

Follower-level analytics on every creator

Who is in the room, and what their posts really reach.

Paste your site and the feed re-ranks by your buyers, with the breakdown on every card before you pay.

Image
Ted@notmiramurati · 22.6K followers

Learning how to GTM engineering. unfair.so gives me an advantage

3.6Kmedian impressions2.31%engagement
ImageImageImageImageImageImage+99

105+ founders follow Ted

Sponsored quote$20Sponsored post$30Repost$15Link in bio$10/week

Who follows them, one account at a time

We read their following account by account: company, role, verified, alive or not.

A 2K account your buyers actually read beats a 500K account that moves nobody.

Image@notmiramuratiVERIFIED ONLY
AI founders66+
crypto creators64+
media creators51+
Imageat F Inc27+
Imagefrom Y Combinator21+
Mostly 25–34 · 29.9% in United States

The post is just the start

Most creator marketing ends when the post goes live. Here that is move one of four.

Every like, reply, quote and follow is somebody raising their hand at the exact moment they are interested in you.

01Creator posts02Your ICP engages03Engagers become names04Names become meetings
CONTACTFOUND
ImageNadia Okafor
ImageIlya Berezin
ImageGrace Lindqvist
ImageSamir Haddad
ImageWren Abbott
+1,037 more in the fileyour-campaign.csv

You rent the reach. You keep the list.

An X handle is not a lead. Every engager goes through enrichment: we resolve the account to a real person with a role and a company, then look up their work email and their LinkedIn.

Where we find them, both land in the file. Where we do not, the row says so.

A typical monthImageImageImageImage
Creators post about you200People see the posts1MHigh-intent visitors18K
Vetted contacts1,043
Email + LinkedIn found for each

Book a demo

unfair.so launch call

30 minutes with a GTM manager. We look at what you are launching, pick the creators your buyers already follow, and lay out the week around them. No plan required.

Ask your AI for an honest opinion on unfair.so

Your personal GTM manager runs your launch to 1M reach

One coordinated window: the creators, your posts, the quote wave. Your manager reads every creator’s audience against your buyers and books the ones those buyers already trust.

WEEK BEFORE200 CREATORS BOOKEDCreators booked, briefs out.Image
LAUNCH · 9:00Your announcement, demo on it.YOU
FIRST HOURS200K SEENThe creators pile in.ImageImageImage
DAY 1–2600K SEENThe quote wave.ImageImageImageImage
DAY 2–41M REACHEDOrganic pickup.ImageImage
DAY 51,043 WARM LEADSThe list, handed over.Image

We engineer the virality of your launch

We know how the X algorithm works and plan every creator move around it, so your launch goes viral organically.

A person plans it with you and stays on it while it runs. $3,490 a month, and $490 for the first 100 clients.

YOUYour launch post1M impressionsImageQuoted you+12,800ImageReplied, mutuals+2,400ImageCopied your link+770

Creator marketing that ends in revenue

Hire creators your buyers already follow. Flat prices, 0% fee, live in hours.

Very Unfair
$415
$249/mo
$550 ad budget on our own XTedunfair.soStephen
Posts about you. First 100 users only
Up to 15 creators a month, hired on demand
Follower-level analytics, matched to your ICP
0% fee, one-click payouts
Names & faces unlocked on the feed
CSV of everyone who engaged with your creator collab
Outreach included. Warm DM, email & LinkedIn to every engager, up to 1,750 contacts/mo
Unfairmaxxing
$1,999
$799/mo
$1,000 ad budget on our own XTedunfair.soStephen
Posts about you. First 100 users only
Unlimited creators, hired on demand
Follower-level analytics, matched to your ICP
0% fee, one-click payouts
Names & faces unlocked on the feed
CSV of everyone who engaged with your creator collab
Outreach included. Warm DM, email & LinkedIn to every engager, up to 5,000 contacts/mo
Personalized creator recommendations
Dedicated account manager & priority Slack channel support
MOST VALUE TO START
GTM Manager
A person who runs your launch.
$8,900
$3,490/mo
Your first month for $49016 of 100 spots left
Slide to unlock your code
Everything in Unfairmaxxing, plus:
Your GTM manager on your launch from day one
Fully supported campaign execution: lineup, briefs, launch windows, the quote wave
Complete payout management, one invoice
Unlimited collabs, run for you end to end