Conversion Rate Optimization agency

Increase in

conversion rate,

guaranteed

Extend your eCommerce department with an experienced and results-oriented CRO team that will take care of all your optimization efforts. From gathering insights about customers to turning them into growth opportunities.

Full-stack & eCommerce-focused

100% personal A/B testing program

Guaranteed results

Increase in eCR, AOV, LTV

Book a free consultation

WE KNOW HOW TO
MAKE ECOMMERCE WORK. see OUR Track RecorD.

10+ years of hands-on experience in eCommerce optimization results in year over year revenue increase for every client we work with.

+$150,000,000

Extra revenue generated for our clients within last 12m

$7M

extra revenue

50%

conversion rate

2+ year CRO program focusing on full journey optimization that included:

Ongoing customer knowledge base expansion through continuous user research;

UX/UI designs for identified improvements based on eCommerce best practices & company brand book;

A/B testing program to validate design & content hypothesis and select best personalization vendors;

Support in data tracking implementation & interactive data visualization dashboard to derive actionable insights from collected data;

40%

revenue increase

50%

conversion rate

2+ year CRO program focusing on complete customer journey optimization for a global sportswear retailer

Ongoing customer knowledge base expansion through continuous user research;

Switching from activity to a product-based menu to make the site navigation easier;

Moving from multi-step to accordion checkout to streamline the purchase process;

Low-hanging fruit implementation to improve site usability;

UI updates based on A/B testing results;

Support in data tracking implementation & interactive data visualization dashboard to derive actionable insights from collected data;

$3M

extra revenue

48%

conversion rate

Conversion-driven redesign and performance improvements for a Swiss luxury chocolatier

CRO research to identify areas for improvement to include in the redesign;

Premium eCommerce market research & benchmarking;

UX-driven wireframes to illustrate suggested content & site features;

Collaboration with an external branding agency;

Follow-up A/B testing program post-design launch;

$18M

extra revenue

42%

conversion rate

2 optimization projects focusing on purchase flow improvements

Heuristic evaluation to uncover UX flaws;

Quantitative data analysis as basis for UX improvements;

Conversion driven designs for purchase journey flow;

Updated supportive pages such as FAQ & Contacts for extra prospect reassurance;

$15M

extra revenue

38%

conversion rate

4+ years of digital growth cooperation for the leading Baltic sportswear retailer through CRO, UX, SEO, PPC optimization and expansion to new markets

Website launch in six markets: Latvia, Lithuania, Estonia, Finland, Poland, and international;

CRO optimization to reach engagement & conversion rate above the industry average;

Fully personalized merchandising through advanced personalization via user accounts;

Customer theory expansion through ongoing surveys & user testing;

User journey-focused blog strategy to improve brand awareness and conversions;

Omnichannel loyalty & shopping experience implementation;

48%

revenue increase

44%

conversion rate

Conversion-driven redesign for the leading game-based learning platform for kids

CRO research to identify areas for improvement to include in the redesign;

New menu navigation matching mental models of customers;

Quick shop, allowing users to purchase products immediately;

Filters to help users narrow down the product selection;

Improved visual hierarchy, clearly indicating primary action on the page down the product selection;

Implementation of other eCommerce design best practices;

+ many more

Our 5 optimization Tactics
‍PROVEN TO WORK

OUR CLIENTS SHOWCASE

Catch visitors attention ON Homepage

Homepage Catch visitors attention

By leveraging 5 second testing, collecting visitor feedback, looking into navigation patterns & business needs our team will craft your perfect Homepage.

So it will be love at first sight.

10.4

in eCommerce conversion rate

in eCommerce conversion rate

See full case study

before

after

Store-wide USPs moved to header

Improved header usability

Clear & mobile friendly value proposition

Simple visual hierarchy with one main action per screen

Solve paradox of choice ON Product List Page

Product List Page
Solve paradox of choice

By guiding users towards more narrow product selection with a help of robust filtering, product descriptions, badges and other elements more of them will be able to swiftly find what they need.

This way diving deeper in the shopping behavior funnel.

11.7%

increase in CTR

conversion rate

before

after

Providing quick access to subcategories

Introducing ratings & badges

Showcasing product use cases

Introducing quick shop

Craft Compelling Narratives ON Product Details Page

Product Details Page
Make product appealing

By introducing users to the product through a storyline with rich visual and textual content, supported by seamless UX, more users will be persuaded that this is the product they have been looking for.

So [Add to cart] becomes the most desired action.

38,9

increase in
purchases

conversion rate

before

after

Cleaner gallery UI for a bigger focus on product

Product styling suggestions

Product variation shortcuts

Reviews for social proof

Nudge towards checkout IN Shopping cart

Shopping cart
Nudge towards checkout

By identifying reason for cart abandonment though research & leveraging best practices our team crafts persuasive shopping cart journeys seamlessly nudging users to continue placing the purchase.

This way making users one step closer to purchase.

103

increase in checkout views

conversion rate

before

after

Clear cart summary re-confirming selected product.

Introducing upsells for increased AOV

Prominent CTA to proceed further to the checkout

Build confidence in the Checkout

Checkout
Build confidence

By strategically placing confidence boosting elements and making checkout process seamless we foster a sense of assurance in users’ purchasing decisions.

This way helping more users to finalize a purchase.

increase in CTR

conversion rate

before

after

Leveraging scarcity principles

Comprehensive summary of previous steps

Keeping summary always available for confirmation

WE DEVELOP a 100%

PERSONALIZED PROCESS

FOR EVERY CLIENT

Our CRO process has undergone 10+ years of testing and refinement to ensure it drives your conversions.

It combines deep eCommerce specialization and a user research-driven approach to problem identification & solving while leveraging principles of behavioral economics and growth design to enhance user experience and drive higher conversion rates.

STEP 1:

Free

Consultation with our expert

To start your journey to higher converting store, first, get on a call with our senior expert to discuss your business goals, needs and challenges.

STEP 2:

Free

Personalized CRO program plan

After the call, our Senior Strategist will prepare a personalized CRO program plan outlining actions for tackling current challenges and achieving a high-converting site.

STEP 3:

Free

Meet your dedicated team

Once the plan is confirmed, your dedicated CRO team will be onboarded. We are ready to go the extra mile to ensure your project's success and meet you in person, wherever you are.

STEP 4:

CRO research &

optimization roadmap

Before we jump into optimization activities we build a data-driven roadmap. Which is:

Based on extensive research that dives deep into identifying current user, their motivations, frustrations, and behavior on site.

Looks into current industry trends & best practices to ensure together with you we get on path of becoming leaders in eCommerce.

eCommerce benchmarking

During benchmarking, we review the entire shopping behavior funnel page by page and compare it against 150+ eCommerce best practices to identify whether a benchmark is missing or requires improvement.

The CRO research report includes a comprehensive summary of the current UX state and suggested improvements supported by top examples from eCommerce leaders.

Improvement backlog

Drive users further with clear CTAs

Supported by guidelines from:

500+ scandiweb projects

Competitor research

Gap analysis aims to understand the current market position and identify areas for improvement to gain a competitive advantage.

During the analysis, we look into areas such as:

competitor website usability;

product merchandising;

content marketing;

brand voice & positioning;

checkout and post-purchase experience.

We include all identified insights in the research report supported by expert conclusions and suggestions for recommended actions.

Results of usability benchmarking

Improvement backlog

Quantitative data analysis

Segmented analysis of quantitative data available in web analytics tools to help answer the question of “where problem and improvement areas are”.

During the analysis, we look into areas such as:

user segments;

device & technology performance;

eCommerce performance (product & category performance, shopping, and checkout funnels);

user navigation patterns;

site search performance;

content performance;

user interactions (custom events).

We include all identified insights in the research report supported by expert conclusions and suggestions for recommended actions.

Tools we work with:

Qualitative data analysis

Exploratory research that aims to answer the question of “what the problems are and why.”

It combines data gathering & analysis using multiple methodologies, such as:

user surveys & on-site polls;

heatmap analysis;

screen recording replays;

customer support interviews;

etc.

We include all identified insights in the research report supported by expert conclusions and suggestions for recommended actions.

Tools we work with:

User testing

Getting real people to share their feedback about the website, express their concerns and frustrations by running following user tests depending on research questions:

usability testing & user interviews;

5-second & first-click tests;

tree testing;

card sorting;

etc.

We include all identified insights in the research report supported by expert conclusions and suggestions for recommended actions.

Tools we work with:

Optimization roadmap

After uncovering all flaws in the customer journey and defining optimization opportunities, we create the optimization roadmap, which provides a consolidated summary of suggested next steps.

The roadmap consists of concrete tasks required to implement identified improvements, sorted in a prioritized manner.

The task include:

wireframes and designs for improvements;

updating copy & content;

experimentation roadmap;

additional usability tests;

collaborating with developers on low-hanging fruit implementation.

etc.

STEP 5:

Experimentation & ongoing optimization

Once the roadmap is confirmed, the team proceeds to execute it according to priorities, frequently reporting on progress and results.

Limitless optimization opportunities

We are ready to support you with any efforts towards providing exceptional digital experience. From helping with content production to developing new features. Sky is the limit!

Did we say with us you can
‍Save up to $500000 USD
a year?

Based on our clients' previous experience, the average cost of hiring and maintaining a basic CRO team can be up to half a million a year. Working with us, you can save your budget & free up time to focus on strategic business growth.

Avoid long & costly recruitment process

Don't worry about training the team

Get world certified eCommerce experts

Robust & efficient testing process

All required skills  under one roof

WE OFFER GROWTH TEAMS TO EXTEND INTERNAL ECOMMERCE DEPARTMENt. generate more revenue, faster.

Extend your team
with our experts

Located in the center of Europe, our team comes from different backgrounds, from tech to psychology. They are united by a common passion for helping eCommerce businesses grow and are ready to support all time zones worldwide.

DISCUSS YOUR TEAM SET UP WITH EXPERT

Lina

Head of Traffic Acquisition

6 years in eCommerce

Glebs

Co-Founder

10+ years in eCommerce

Oleg

Head of
MarTech

5 years in eCommerce

Andres

CX Strategy

6 years in eCommerce

Laura

UX Research & Design

3 years in eCommerce

Supported by a team of 60+ UX designers,  developers & data engineers

Hire Your Team

Supported by a team of 60+ UX designers,  developers & data engineers

Hire Your Team

93 NPS score

We're an awesome TEam to work with.

Hear it for yourself!

CRO-team has been an integral part of our growth

Björn Holmkvist
Digital Growth Manager

Over the past year the CRO-team has been an integral part of our growth process.  The team has been invaluable both in assisting us with our own A/B-testing and proactively finding areas of improvement and potential testing.

Overall we are very satisfied with the work of the CRO-team and hope to continue our collaborative work for a long time.

It feels like they all are part of BUFF®

Edu Villanua
Ecommerce Manager

We at BUFF® are glad working with scandiweb’s CRO Team. They are proactive in highlighting improvements that ensure our conversion rate keeps growing what helps us achieve our business goals.

The CRO Team is super-professional, and we are happy working closely with them – it feels like they all are part of BUFF®, and that’s fantastic to meet our expectations.

I am very proud of what we accomplished

Claudia Schiønning
Head of eCommerce

From initial CRO research, to strategic discussions, to A/B testing & redesign, I really enjoyed our great collaboration and am very proud of what we accomplished together.
I would definitely recommend the team for UX & CRO work.

We are here to help!

Schedule a call with CRO expert