HEA - Chinese fashion trend brand!

HAPPY · EASY · ANYWAY

NEW AWAKENING · SS26

HEA · EASTERN STREET / SOUTHERN LION

SHOP BY CATEGORY

HEA Southern Lion category collection

HEA Southern Lion graphic T-shirts campaign

GRAPHIC LANGUAGE · SOUTHERN LION T-SHIRTS SHOP NOW

HEA Jacquard Crewneck Sweatshirt

HEA Jacquard Crewneck Sweatshirt

Regular price $39.00 USD

Regular price Sale price $39.00 USD
HEA Typography Long Sleeve T-Shirt

HEA Typography Long Sleeve T-Shirt

Regular price $39.00 USD

Regular price Sale price $39.00 USD
HEA Layered Graphic Long Sleeve T-Shirt

HEA Layered Graphic Long Sleeve T-Shirt

Regular price $39.00 USD

Regular price Sale price $39.00 USD
HEA Graphic Long Sleeve T-Shirt

HEA Graphic Long Sleeve T-Shirt

Regular price $39.00 USD

Regular price Sale price $39.00 USD
HEA Graphic Pocket Long Sleeve T-Shirt

HEA Graphic Pocket Long Sleeve T-Shirt

Regular price $39.00 USD

Regular price Sale price $39.00 USD
HEA Unisex Graphic Long Sleeve T-Shirt – Casual Streetwear Crew Neck Tee

HEA Unisex Graphic Long Sleeve T-Shirt – Casual Streetwear Crew Neck Tee

Regular price $69.00 USD

Regular price Sale price $69.00 USD
HEA Half Button Short-Sleeve Hooded Polo Shirt

Sale

HEA Half Button Short-Sleeve Hooded Polo Shirt

Regular price $32.99 USD

Regular price ~~$82.48 USD~~ Sale price $32.99 USD

Sale
HEA Watercolor Full-Color Lion Head Graphic Tee

Sale

HEA Watercolor Full-Color Lion Head Graphic Tee

Regular price $23.99 USD

Regular price ~~$99.75 USD~~ Sale price $23.99 USD

Sale

HEA Hoodies and Sweatshirts campaign featuring H6AAC037020328

Printed round neck hoodie

Sale

Printed round neck hoodie

Regular price $52.43 USD

Regular price ~~$174.75 USD~~ Sale price $52.43 USD

Sale
HEA Floral Graphic Hoodie

HEA Floral Graphic Hoodie

Regular price $48.00 USD

Regular price Sale price $48.00 USD
HEA Hooded Zip-Up Jacket

HEA Hooded Zip-Up Jacket

Regular price $48.00 USD

Regular price Sale price $48.00 USD
HEA Graphic Zip-Up Hoodie

HEA Graphic Zip-Up Hoodie

Regular price $49.00 USD

Regular price Sale price $49.00 USD

HEA Outerwear campaign featuring H6AAE107020308

HEA Padded Utility Vest

HEA Padded Utility Vest

Regular price $59.00 USD

Regular price Sale price $59.00 USD
HEA Quilted Padded Jacket

HEA Quilted Padded Jacket

Regular price $59.00 USD

Regular price Sale price $59.00 USD
HEA Contrast-Collar Zip Jacket

HEA Contrast-Collar Zip Jacket

Regular price $49.00 USD

Regular price Sale price $49.00 USD
HEA Paisley Lion Allover Print Hooded Windbreaker Jacket

HEA Paisley Lion Allover Print Hooded Windbreaker Jacket

Regular price $59.93 USD

Regular price Sale price $59.93 USD
HEA Contrast Stitch Lion Embroidery Oversized Shacket

Sale

HEA Contrast Stitch Lion Embroidery Oversized Shacket

Regular price $47.99 USD

Regular price ~~$119.70 USD~~ Sale price $47.99 USD

Sale
HEA Lion Head Embroidered Sun Protection Jacket

Sale

HEA Lion Head Embroidered Sun Protection Jacket

Regular price $38.01 USD

Regular price ~~$94.98 USD~~ Sale price $38.01 USD

Sale
HEA Retro Sport Track Jacket

Sale

HEA Retro Sport Track Jacket

Regular price $37.99 USD

Regular price ~~$82.48 USD~~ Sale price $37.99 USD

Sale
HEA Back Print Long-Sleeve Shirt

Sale

HEA Back Print Long-Sleeve Shirt

Regular price $37.99 USD

Regular price ~~$94.98 USD~~ Sale price $37.99 USD

Sale

HEA Pants campaign featuring H6AAG087010401

HEA Relaxed Woven Pants

Sale

HEA Relaxed Woven Pants

Regular price $43.00 USD

Regular price Sale price $43.00 USD

Sale
HEA Relaxed Woven Pants

HEA Relaxed Woven Pants

Regular price $43.00 USD

Regular price Sale price $43.00 USD
HEA Bubble Texture Cargo Shorts

Sale

HEA Bubble Texture Cargo Shorts

Regular price $28.99 USD

Regular price ~~$72.48 USD~~ Sale price $28.99 USD

Sale
HEA Waffle Knit Patchwork Cargo Shorts

Sale

HEA Waffle Knit Patchwork Cargo Shorts

Regular price $28.99 USD

Regular price ~~$72.48 USD~~ Sale price $28.99 USD

Sale
HEA Lightweight Cargo Pants

Sale

HEA Lightweight Cargo Pants

Regular price $42.99 USD

Regular price ~~$107.48 USD~~ Sale price $42.99 USD

Sale
HEA Patchwork Print Cargo Pants

Sale

HEA Patchwork Print Cargo Pants

Regular price $42.99 USD

Regular price ~~$107.48 USD~~ Sale price $42.99 USD

Sale
HEA Lion Head Embroidered Casual Shorts

Sale

HEA Lion Head Embroidered Casual Shorts

Regular price $28.99 USD

Regular price ~~$72.48 USD~~ Sale price $28.99 USD

Sale
HEA Textured Cargo Shorts

Sale

HEA Textured Cargo Shorts

Regular price $28.99 USD

Regular price ~~$72.48 USD~~ Sale price $28.99 USD

Sale

HEA · BRAND STORY ROOTED HERE. MADE TO MOVE.

HEA 设计工作室中的图稿、面料和服装

01 · 狮意初醒

THE LION
AWAKENS

HEA takes shape where Eastern craft and street energy live side by side. We translate the color, rhythm and courage of the Southern Lion into clothes for the present.

HEA 根植东方文化。我们从南狮精神、传统工艺与真实街头生活中取材，把传统转译成今天能穿、能走、能表达的服装。

HEA 服装的醒狮灵感刺绣和贴布制作细节

02 · 匠艺成形

CRAFTED
INTO FORM

Sketches become embroidery, patches and washed textures. Every line keeps the trace of a hand, not as decoration, but as culture given new movement.

从图稿到刺绣、贴布与洗水质感，每个细节都保留手的温度。传统不是装饰，而是被重新穿上身的当代表达。

模特在骑楼街道穿着 HEA H6SAB022020122 醒狮刺绣拼线外套

03 · 街头新生

MADE FOR
THE STREETS

Relaxed proportions, practical layers and expressive details are made for real movement, from city streets to wherever the wearer takes them next.

宽松比例、功能层次与有力量的细节，为真实生活而做。从城市街头出发，穿向每一个正在发生的地方。

DISCOVER THE STORY ↗

COLLABORATIONS

THE HEA COMMUNITY

CUSTOMER STORIES

OUR HEA LIONS · WORN IN REAL LIFE

HEA H6SAA016020134 colorful lion T-shirt worn at a cafe — “A little color for slow mornings.”

HEA H6SAA012020216 black lion T-shirt in a record store — “The graphic does the talking.”

HEA C6SAE102020057 light windbreaker at a city bus stop — “Light enough for every detour.”

HEA F5AAE012020603 black and white varsity jacket on a city walk — “A jacket with its own rhythm.”

HEA F6SAB012020029 brown layered overshirt at a weekend market — “Made for wandering without a plan.”

HEA H6SAA012020242 white sketch lion T-shirt on a riverside bike ride — “The lion goes wherever I do.”

HEA H6SAB012020184 gray patterned overshirt outside a gallery — “Pattern, but never too loud.”

HEA I6SAB012020046 black shirt with plaid tie panel at a coffee shop — “Sharp detail, easy afternoon.”

TAG US #HEASOUTHERNLION

NOTES FROM THE SOUTH · HEA JOURNAL

STORIES IN
MOTION

Macaron green casual shoes! The youthful and vibrant atmosphere.

25.11.202501

Macaron green casual shoes! The youthful and vibrant atmosphere.

Come and take a look at my capsule wardrobe!

25.11.202502

Come and take a look at my capsule wardrobe!

Casual shoes | Girl pink | Comfortable and breathable

25.10.202503

Casual shoes | Girl pink | Comfortable and breathable

I want to spend winter like this.

25.10.202504

I want to spend winter like this.

VIEW ALL JOURNAL STORIES

`; function toggleWidget() { loadAppstleLoyaltyWidget(); if (_ALConfig?.widget_setting?.widgetType?.toUpperCase() === 'LAUNCHER' && _ALConfig?.widget_setting?.forceRedirectDedicatedPage === true) { window.open(`/${_ALConfig?.proxy_path_prefix}`); } else { document.querySelector('#appstle_loyalty_iframe')?.classList?.toggle('open'); showAppstleLoyaltyWidget(); setTimeout(function() { document.querySelector('#appstle_loyalty_iframe')?.classList?.toggle('show-close-icon'); }, 900); } } const loadAppstleLoyaltyWidget = () => { var iframe = document.querySelectorAll('#appstle_loyalty_iframe'); iframe.forEach(function(item) { item.contentWindow._ALConfig = _ALConfig; item.contentWindow.document.open('text/html', 'replace'); item.contentWindow.document.write(alIframeSrc); item.contentWindow.document.close(); }); }; const launcherDataType = _ALConfig?.widget_setting?.launcherDataType || 'POINTS'; const loyaltyButtonTitle = document.getElementById('loyalty-widget-title'); if (_ALConfig?.shop_labels?.widgetTitle) { loyaltyButtonTitle.innerHTML = parseHtmlStringContent(_ALConfig?.shop_labels?.widgetTitle); } (function() { const { customerLoyalty, widget_setting } = _ALConfig || {}; if (!customerLoyalty) return; const showTier = widget_setting?.showTierName; const launcherButtonElement = document.querySelector('#appstle-loyalty-button'); const pointsEl = document.querySelector('.loyalty_widget_available_points'); if (!pointsEl) return; const fmt = new Intl.NumberFormat(); const { storeCreditBalance = 0, availablePoints = 0, currentVipTier = '' } = customerLoyalty; let displayValue; if (launcherDataType === 'STORE_CREDITS') { displayValue = formatStoreCreditAmount(storeCreditBalance); } else if ((launcherDataType === 'VIP_TIER') && currentVipTier) { displayValue = String(currentVipTier); } else { const n = Number(availablePoints) || 0; displayValue = fmt.format(formatNumberByPointRoundType(n)); } pointsEl.textContent = displayValue; launcherButtonElement?.classList.add('appstle_show_points'); })(); function handleDeepLink() { const loyaltyDeepLinks = [ '#appstle-loyalty', '#appstle-refer', '#appstle-loyalty-earn-rewards', '#appstle-loyalty-redeem-rewards', '#appstle-loyalty-referrals', '#appstle-loyalty-vip-program' ]; if (!_ALConfig?.widget_setting?.showWidget || !loyaltyDeepLinks.some(hash => location?.hash?.includes(hash))) { return; } loadAppstleLoyaltyWidget(); enableWidget(); setTimeout(() => { document.querySelector('#appstle_loyalty_iframe')?.classList?.add('show-close-icon'); }, 900); } handleDeepLink(); const widgetReferralUrl = new URL(window.location.href); if (_ALConfig?.referralEnabled && widgetReferralUrl?.searchParams.get('appstle_referral') && _ALConfig?.widget_setting?.widgetType === 'LAUNCHER') { let referralRedirectUrl = _ALConfig?.widget_setting?.referralRedirectUrl; let redirectURL = referralRedirectUrl + window.location.search; if (referralRedirectUrl) { let referralUrlObj; try { referralUrlObj = new URL(referralRedirectUrl, window.location.origin); } catch { referralUrlObj = null; } let referralPath = referralUrlObj ? referralUrlObj.pathname.replace(/\/+$/, '') : referralRedirectUrl.replace(/\/+$/, ''); let currentPath = window.location.pathname.replace(/\/+$/, ''); if (referralPath && currentPath !== referralPath) { window.open(redirectURL, '_self'); } } setTimeout(() => { loadAppstleLoyaltyWidget(); enableWidget(); }, 200); } (function observeURLChanges() { let lastUrl = location.href; const handleUrlChange = () => { if (location.href !== lastUrl) { handleDeepLink(); lastUrl = location.href; } }; new MutationObserver(handleUrlChange).observe(document.body, { subtree: true, childList: true }); window.addEventListener('popstate', handleUrlChange); window.addEventListener('hashchange', handleUrlChange); })(); const alDOMObserver = new MutationObserver(function(mutations_list) { mutations_list.forEach(function(mutation) { mutation.addedNodes.forEach(function(added_node) { if (added_node.id === 'appstle_loyalty_iframe') { var iframe = document.querySelectorAll('#appstle_loyalty_iframe'); iframe.forEach(function(item) { item.contentWindow._ALConfig = _ALConfig; item.contentWindow.document.open('text/html', 'replace'); item.contentWindow.document.write(alIframeSrc); item.contentWindow.document.close(); }); alDOMObserver.disconnect(); } }); }); }); alDOMObserver.observe(document.querySelector('body'), { subtree: true, childList: true }); } try { const versionUrl = `${location.origin}/${_ALConfig?.proxy_path_prefix || 'apps/loyalty'}/app-loyalty-version`; fetch(versionUrl) .then(res => res.json()) .then(data => { if (data) { const widgetJsUrl = new URL(_ALConfig.widgetJsPath); const widgetCssUrl = new URL(_ALConfig.widgetCssPath); widgetJsUrl.searchParams.set('v', data); widgetCssUrl.searchParams.set('v', data); _ALConfig.widgetJsPath = widgetJsUrl.toString(); _ALConfig.widgetCssPath = widgetCssUrl.toString(); } }) .catch(() => { }) .finally(() => { executeLoyaltyWidget(); }); } catch (err) { executeLoyaltyWidget(); } const storeCreditMismatch = _ALConfig?.customerId && _ALConfig?.customerStoreCreditBalance >= 0 && _ALConfig?.customerLoyalty?.storeCreditBalance >= 0 && _ALConfig?.customerLoyalty?.storeCreditBalance !== _ALConfig?.customerStoreCreditBalance; if (storeCreditMismatch && _ALConfig.shop === 'olineloyalty27.myshopify.com') { const updateCustomerUrl = `/${_ALConfig?.proxy_path_prefix || 'apps/loyalty'}/cp/api/update-customer`; try { fetch(updateCustomerUrl, { method: 'POST' }) .then((response) => { if(response.ok) {} }) .catch(() => {}); } catch (err) {} } const dedicatedPageURL = new URL(window.location.href); const decodeUrl = (content) => { if (typeof content !== 'string') return content; try { const htmlDecoded = content?.replace(/\\\//g, '/'); return JSON.parse(`"${htmlDecoded}"`); } catch (error) { console.error('Error parsing content:', error); return content; } }; if (dedicatedPageURL?.searchParams?.get('appstle_referral') && _ALConfig?.widget_setting?.widgetType === 'DEDICATED_PAGE') { const customUrl = decodeUrl(_ALConfig?.widget_setting?.referralCustomRedirectUrl); if (customUrl) { const normalizedCustomPath = customUrl.startsWith('/') ? customUrl : `/${customUrl}`; if (window.location.pathname !== normalizedCustomPath) { const redirectUrl = new URL(window.location.href); redirectUrl.pathname = normalizedCustomPath; window.open(redirectUrl.toString(), '_self'); } } else if (dedicatedPageURL?.searchParams?.get('appstle_referral') && _ALConfig?.widget_setting?.widgetType === 'DEDICATED_PAGE' && !window.location.href.includes(_ALConfig?.proxy_path_prefix)) { window.open(`${window.location.origin}/${_ALConfig?.proxy_path_prefix}${window.location.search}`, '_self'); } } const dedicatedPageEventListener = (event) => { if (event?.data && typeof event?.data.indexOf === 'function' && event?.data?.indexOf('refresh_appstle_loyalty_page') !== -1) { initiateAppstleLoyaltyPage(); console.log('REFRESH PAGE'); } }; window.addEventListener('message', dedicatedPageEventListener, false); function initiateAppstleLoyaltyPage() { if (document.querySelector('#appstleLoyaltyPage')) { const appstleLoyaltyPageElement = document.getElementById('appstleLoyaltyPage'); while (appstleLoyaltyPageElement.firstChild) { appstleLoyaltyPageElement.firstChild.remove(); } document.title = ""; setTimeout(() => { let metaDescription = document.querySelector('meta[name="description"]'); if (metaDescription) { metaDescription.content = ""; } else { metaDescription = document.createElement('meta'); metaDescription.name = 'description'; metaDescription.content = ""; document.head.appendChild(metaDescription); } }, 500); if (appstleLoyaltyPageElement) { const loadDedicatedPageAsset = (createAsset, attempt, onSettle) => { const asset = createAsset(); let settled = false; const settle = () => { if (settled) return; settled = true; if (typeof onSettle === 'function') { onSettle(); } }; asset.onload = settle; asset.onerror = () => { asset.remove(); if (attempt < 4) { setTimeout(() => loadDedicatedPageAsset(createAsset, attempt + 1, onSettle), 1000 * Math.pow(2, attempt - 1)); } else { settle(); } }; } const appendDedicatedPageWidgetScript = () => { loadDedicatedPageAsset(() => { const s = document.createElement('script'); s.setAttribute('src', _ALConfig?.widgetJsPath); s.async = false; document.body.appendChild(s); return s; }, 1); } const executeDedicatedPageScript = () => { let widgetScriptAppended = false; const appendWidgetScriptOnce = () => { if (widgetScriptAppended) return; widgetScriptAppended = true; appendDedicatedPageWidgetScript(); }; try { const preload = document.createElement('link'); preload.rel = 'preload'; preload.as = 'script'; preload.href = _ALConfig?.widgetJsPath; document.head.appendChild(preload); } catch (e) {} loadDedicatedPageAsset(() => { const link = document.createElement('link'); link.type = 'text/css'; link.rel = 'stylesheet'; link.href = _ALConfig?.widgetCssPath; document.head.appendChild(link); return link; }, 1, appendWidgetScriptOnce); setTimeout(appendWidgetScriptOnce, 8000); } try { const versionUrl = `${location.origin}/${_ALConfig?.proxy_path_prefix || 'apps/loyalty'}/app-loyalty-version`; fetch(versionUrl).then(res => res.json()).then(data => { if (data) { const widgetJsUrl = new URL(_ALConfig.widgetJsPath); const widgetCssUrl = new URL(_ALConfig.widgetCssPath); widgetJsUrl.searchParams.set('v', data); widgetCssUrl.searchParams.set('v', data); _ALConfig.widgetJsPath = widgetJsUrl.toString(); _ALConfig.widgetCssPath = widgetCssUrl.toString(); } }).catch(() => {}).finally(() => { executeDedicatedPageScript(); }); } catch (err) { executeDedicatedPageScript(); } } } else { setTimeout(() => { initiateAppstleLoyaltyPage(); }, 2000); } } const dedicatedPageReferralUrl = new URL(window.location.href)?.searchParams.get('appstle_referral'); if (_ALConfig?.widget_setting?.showWidget === true) { initiateAppstleLoyaltyPage(); } (async function() { const isAvailableVisitShop = _ALConfig?.pointEarnRules?.length > 0 && _ALConfig?.pointEarnRules?.find((rule) => rule?.type === 'VISIT_SHOP' && rule?.status === 'ACTIVE'); if (_ALConfig?.customerId && isAvailableVisitShop) { if (!sessionStorage.getItem('syncVisitStore') && ((_ALConfig?.customerId && isAvailableVisitShop && isAvailableVisitShop?.id) || (_ALConfig?.referralEnabled && _ALConfig?.referralLoyalty?.referralType === 'VISIT_SHOP'))) { try { const response = await fetch(`/${_ALConfig?.proxy_path_prefix || 'apps/loyalty'}/cp/api/customer-visit-store`, { method: 'POST', headers: {'Content-Type': 'application/json'}, }); if (response?.ok) { sessionStorage.setItem('syncVisitStore', 'true'); } } catch (error) { console.error('Error:', error); } } } })(); const loyaltyCustomStyles = ``; document.querySelector('body').insertAdjacentHTML('beforeend', loyaltyCustomStyles);