Revenue Advisory & Deal Origination for Established Operators.

We source and deliver qualified opportunities for relationship-driven businesses.

About

We see this often: Founders managing overbuilt systems, teams optimizing something that shouldn't exist, vendors
adding complexity where simplicity would scale.

Rouse & Holder does the opposite. We find the one constraint capping your revenue, unplug the real bottleneck, and double down on what actually works. For most clients, landing new business is the constraint.

The engagement
Your pipeline
Target universe Qualified pipeline Active conversations Closed revenue Qualification Outreach Sales process

Services

I

Deal Origination

Even established companies rely too heavily on trade shows, referrals, and word of mouth. We source and screen opportunities against your qualification criteria.

II

Sales Operations

More revenue is lost between first contact and signed contract than anywhere else in the business. We find where your sales process breaks down and build what's needed to close the gap.

III

Revenue Strategy

Executive-level oversight without the complexity of a full-time hire or the headaches of vendor management. We take ownership and accountability for results, not activity.

Ideal Client Profile

01
$1M+ Annual Revenue
02
$10K+ Average Deal Size
03
Relationship-Driven Sales Process
04
Established Product-Market Fit
05
Proven Track Record of Client Success

Results

Healthcare Consulting Firm

Over-reliant on inbound, no premium offer or automated lead qualification.

2x Revenue
  • From $900K to over $2M annually
  • Close rate increased from 15% to 25%
  • Average contract value increased 50%
Approach
  1. Launched a premium consulting offer targeting larger clients.
  2. Built an automated qualification layer to screen prospects before reaching the sales team.
  3. Diversified client acquisition channels with organic content, paid advertising, and direct outreach.

Professional Education Company

Four confusing offers at similar price points and an inconsistent pipeline of qualified sales calls from their outbound team.

2.5x Qualified Pipeline
  • From 40 to over 100 booked calls per month
  • Sales cycle compressed from 2 weeks to 5 days
  • Lead response time cut from 20+ minutes to under 2 minutes
Approach
  1. Consolidated four overlapping service packages into two clear offers tied to specific buyer profiles.
  2. Launched an inbound funnel with an application layer to screen prospects before reaching the sales team.
  3. Rebuilt outbound and follow-up systems to cut response time and make every touch personal.

B2B Sales Agency

Long sales cycles, low upfront cash collection, and demos running without decision-makers in the room.

3x Revenue
  • From $500K to over $1.5M annually
  • Sales cycle compressed from 2 months to 2 weeks
  • 5x increase in upfront cash collected
Approach
  1. Restructured to a 2-call process ensuring decision-makers attended every formal presentation.
  2. Repriced from monthly retainers to quarterly engagements at a higher commitment level.
  3. Improved contract terms to front-load cash collection and incentivize early renewals.

Pricing

Engagements are scoped for each client and begin at

$5,000 per month

Capacity is limited, in total and within each vertical.