IAB Tech Lab

@IABTechLab

IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem

New York, NY

iabtechlab.com

Joined September 2014

IAB Tech Lab
@IABTechLab
4h
San Francisco, we’re coming! Join #IABTechLab on Oct 13 for our West Coast Symposium, where we’ll dive into the technology shaping digital advertising, with technical demos, fireside chats, & more. Get your Early Bird ticket by Sept 14 for the best price:
IAB Tech Lab - West Coast Symposium 2026
From iabtechlab.com
IAB Tech Lab
@IABTechLab
8h
The IAB Tech Lab Agent Registry is an initiative to bring trust and transparency to agentic advertising. It's free to register—all you need is a free Tools Portal login. If you have a buyer or seller agent, you need to be discoverable. So, register today: okt.to/NSY8Fn
IAB Tech Lab
@IABTechLab
Aug 19
We’re thrilled to bring the September Agentic Bootcamp to AWS’s NYC office on September 24th! Join us for a hands-on session featuring the enterprise deployment of AAMP agents in the AWS cloud, a deep dive into what makes a great Buyer Agent, and more:
IAB Tech Lab Agentic Bootcamp - September 2026 Session
From iabtechlab.com
IAB Tech Lab
@IABTechLab
Aug 19
Our last video explained how the AAMP framework supports Agentic Advertising. This next short video explains how Agentic Direct buying and selling work with AAMP: okt.to/H0jzVt
IAB Tech Lab
@IABTechLab
Aug 18
We hear a lot about transparency in the digital advertising supply chain. IAB Tech Lab's Supply Chain API subscription service provides a comprehensive solution for improving transparency, efficiency, and safety. Learn more at okt.to/FLnNPS #supplychain #transparency