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Formo is for onchain builders. Learn about the story behind why we built an analytics platform for onchain apps.
formo.so/blog/we-built-…
Formo Analytics
@getFormo
Analytics and attribution for onchain apps.
Joined November 2023
- "DeFi users" is a category name. Category-level targeting is why acquisition costs stay high and conversion stays low. New video on what a working crypto ICP looks like, and the GTM decisions that come after it.
- Crypto marketing is changing. AI is reshaping discovery, third-party platforms are shaping trust, and creator deals are moving toward performance. Our latest X Article breaks down 5 trends shaping crypto marketing in 2027.
ArticleWeb3 Marketing Trends for 2026-2027: AI Discovery, Creator Deals, and Onchain MeasurementKey Takeaways Crypto VC capital invested fell approximately 50% quarter over quarter in Q1 2026, per Galaxy Research. Deal count fell only 16%. The quarter-over-quarter decline was heavily influenced... - Historical wallet data is now available on the API and the CLI, in addition to the wallet profile page. Pass a timestamp to a profile read and @getFormo returns the stored enrichment snapshot closest to that instant. So you can reconstruct net worth, holdings, and app positions
- You can now restrict a form to a list of wallet addresses you upload as a CSV. Useful for private alphas or any form where the target audience is an allowlist you already hold. Available for both EVM and Solana. Access @getFormo analytics to learn more.
