SeedToScale

@Seed2Scale

Actionable insights and connections curated by @Accel_India to accelerate your startup journey.

seedtoscale.com

Joined July 2021

SeedToScale
@Seed2Scale
1h
Your strategy can change. Your product can change. Your mission cannot. @viditaatrey on the first principle he'd teach about pivots: a team needs one anchor point that holds still, because pivots take time and doubt compounds faster than results. (1/2)
00:00
SeedToScale
@Seed2Scale
Aug 21
In 2021, @Meesho_Official walked away from its reseller business model their $300M Series E had been negotiated on. Half the team was disheartened. Investors asked if it could be run as an experiment alongside the old model. It couldn't. Here are five notes from its case study
SeedToScale
@Seed2Scale
Aug 20
Resellers were grateful. Consumers were not. @viditaatrey on what @Meesho_Official underestimated when it left reselling in 2021: consumers arrive with expectations, and support, quality, and onboarding all had to be rebuilt to earn the trust that resellers gave for free. (1/2)
00:00
SeedToScale
@Seed2Scale
Aug 19
"This was an economy that existed that both of us had no idea of." @Meesho_Official led the reseller category at ~$1B GMV, with fresh growth capital raised against that exact model. Listen to @viditaatrey on why he shut it down in July 2021 and rebuilt it as a consumer app.
SeedToScale
@Seed2Scale
Aug 18
Meesho was the leader in reselling when it walked away from the category entirely and became a consumer app, as that was the signal that came from the ground. @viditaatrey, Co-founder & CEO, @Meesho_Official, on the decision and what it took to execute it. Legendary Pivots Ep.
00:00