B2B lead generation and appointment setting / Dubai, UAE and Saudi Arabia
Sell more,
faster.
We run outbound sales in the Middle East for B2B tech vendors who have no presence here. We build the contact lists, make the calls, book the meetings, and instrument every touch so the next call is better than the last.
Our Why
Crack the code of B2B sales for the geeks that change the world for the better.
Global turnkey revenue engine run by a passionate team of emotionally intelligent and tech-enabled growth hackers.
Help worthy businesses make a positive impact faster.
Relentlessly build a scalable company to make the dream come true and live the life of meaning.
What we do
how B2B lead generation works here →Market research →
Expert and customer interviews to test whether the problem is real here, before anyone spends money finding out the hard way. You get the buyer's own words, the segment that felt it most, and a straight answer.
Meetings as a service →
Qualified meetings at named target accounts, booked into your calendar with the context gathered on the qualifying call: what they run today, what they dislike about it, what they want to see.
Full-cycle business development →
A dedicated rep on the ground carrying the bag: demos, proposals, tenders, resellers, negotiation and close. Reports every Friday, pipeline with expected order dates against each name.
Local office, lite
A Dubai landline, an address and a local face, without the cost and delay of setting up an entity. Enough presence to be taken seriously, none of the overhead.
Reps trained by AI on your data, corrected by what actually happens on the phone.
Before a rep calls anyone, they practise against AI roleplay bots built from your product, ideal customer profile and real objections. The bot argues back the way the market does.
Then the loop closes. Live calls are transcribed, split by speaker, scored for sentiment and summarised. New scenarios are cut from real conversations and fed back into the bots, so practice tracks the market instead of drifting from it.
Awareness,
proficiency,
mastery.
A rep does not improve because someone lists everything wrong with their call. They improve when one thing is worked until it sticks, and then the next.
The market map
what four years of calling leaves behindWe mapped the enterprise buyers of the Gulf one call at a time. 2,252 of the meetings we booked are with a company our CRM has classified, so this is the shape of the market as we met it, not a survey.
65% of the meetings we can place are in the six GCC states. The rest is the long tail of a regional business.
The CRM opened in July 2022 with the existing book migrated in. Everything after that was researched, called and recorded by the team: roughly 19K+ more companies. That is the asset a client is really renting when they hire an outbound team that has worked one region for four years.
Selected work
numbers as recorded, not as rememberedFour years and counting across MENA, Africa and APAC, widening from one product into Games, Cloud, in-app and Yango.
Interactive sales tools into heavy industry, including a shipyard venture of Aramco and the largest telco in the UAE, shown together at GITEX.
A pilot that proved a mid-sized contractor could save $5M a year, then became a provisional requirement in a major developer's tenders.
Notes from the floor
19 posts since 2022Selling into the Middle East?
We take on a small number of vendors at a time. A first call is a straight conversation about whether this market is worth your effort, and whether we are the right people to run it.
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