§1Marketing moves fast.
Build the team that stays ahead.
Expert-built capability for enterprise marketing teams: live sessions, structured programmes and five-minute formats your team will actually finish, in Microsoft Teams, Slack and the Uptime app.
Traditional Marketing capability programmes don't work, so we reinvented them.
Marketing tools change every month. Your team can't keep up with the pace of change.
You pay for a content library that no one opens.
No one clears a full day for a course. It gets booked, cancelled, and the skills never build.
Every team works its own way. Different briefs, different standards, no common bar.
of marketing teams report a gap between GenAI ambition and execution.
Econsultancy, Bridging the Gap Between GenAI Ambition and Execution, 2025.
What's your gap?Capability building in three formats. Live, structured, and five minutes at a time.
Built by Econsultancy's experts. Delivered the way marketers actually work.
Live masterclasses, monthly webinars and in-person sessions with Econsultancy experts and industry voices. Behaviour changes fastest in the room, taught by the people who wrote the frameworks.
Five-week Fast Tracks raise the floor across the whole team. Three-week advanced programmes stretch senior marketers. Certificated, with skills assessments to baseline every marketer and track progress.
Knowledge hacks and curated playlists on iOS, Android and web. Short enough to finish between meetings, spaced over weeks so it sticks.
Every marketing discipline.
One academy.
All the marketing skills and inspiration your team needs, grounded in Econsultancy's expertise.
AI in Marketing
Practical applications, prompt engineering, AI strategy, automation, generative AI
Brand Building
Brand strategy, measurement, employer brand, architecture, storytelling
Data and Insight
Analytics, attribution, customer insight, data visualisation, measurement frameworks
Ecommerce
Strategy, conversion optimisation, D2C, marketplace, omnichannel
Customer Experience
CX strategy, journey mapping, personalisation, service design
Integrated Marketing
Campaign planning, channel strategy, content marketing, marketing ops
Digital Advertising
Programmatic, paid social, display, video, retail media, creative effectiveness
Search and Social
SEO, paid search, organic social, social commerce, platform strategy
Built for your team: your capability frameworks, your way of marketing, your brand guidelines.
Capability building only works if people use it. So we built it to be used.
Most corporate programmes fail at the same point: the calendar or the lack of engagement. Uptime's format is five minutes at a time, on the phone, spaced over weeks, so building capability becomes a habit rather than a diary blocker. Progress is measured on real work, not quiz scores.
Expert resources where your team already works.
Questions don't wait for the next masterclass. Sparky, the academy's assistant in Microsoft Teams, Slack and the Uptime app, searches Econsultancy's expert base and your own approved content and recommends the right five-minute piece, with its source. Nothing leaves your environment.
Baseline it. Personalise it. Prove it.
Skills assessments
Monthly, themed assessments baseline every marketer, then track progress against it. You know where the gaps are before you plan against them.
Personalised paths
Programmes built around your organisation's gaps and each marketer's role and goals. Not a generic catalogue.
Reporting your board will read
Engagement and capability analytics at team and market level. Completion you can actually put in a slide.
Live in six weeks
Six weeks from diagnostic to live academy, branded as yours, with SSO and 24 languages. A content project, not an infrastructure project.
Authored by Econsultancy. Experts in Marketing and Ecommerce since 1999.
- The Econsultancy marketing expertise: the frameworks, briefs and best practice your team applies daily.
- Plus the world's leading creators and platforms, from Harvard to Audible, for the skills around the work.
- Plus your own content: brand guidelines, playbooks, research. Private and only visible to your people.
- Personalised to each marketer's role, goals and gaps.
SGSeth Godin
BSByron Sharp
RSRory Sutherland
Lucy, Marketing Director
Adam, Brand Manager+others you selectPrivate and only accessible to your network.
Marketing Academy FAQ
General models answer from the open internet. The academy’s assistant recommends from Econsultancy’s expert base and your approved content only, and shows where every resource came from. Firms whose security teams block public AI tools run Uptime.
Marketing teams at Unilever and Specsavers already run the Marketing Academy.
Book a call with us to discover how we are building marketing capability with them.
