Which products and channels actually make money?
Contribution margin per SKU and per channel, after product cost, marketplace fees, shipping, ad spend and returns. One rule, used on every page.
Product
Resources
New
Payout deductions, checked line by line
Know what every SKU really earns on Amazon, Shopify, Myntra, Nykaa and Blinkit.
Fairview brings orders, marketplace fees, ad spend, returns and stock from every channel into one place, and shows the profit on each product after all of it. Built for Indian D2C brands.
- Shopify, Amazon and 15 more sources
- Refreshed every 6 hours
- Past history imported on connect
Reads from where you sell, advertise and ship
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Shopify -
Amazon -
Myntra -
Nykaa -
Tira -
CRED -
Blinkit -
Swiggy Instamart -
ShopDeck -
Meta Ads -
Google Ads -
Amazon Ads -
Eshopbox -
Unicommerce -
Shiprocket -
Ekart -
Xpressbees
Three questions. No spreadsheet.
Founders, finance and ops leads open Fairview for the same three things. Each one used to be a weekly export from five portals.
Where is our cash stuck?
Stock by warehouse with days of cover, slow stock tying up cash, and every deduction a marketplace kept out of your payout.
Shipping and fulfilment ₹17.5K
Commission ₹16.5K
Adjustments ₹8.4K
What should we fix this week?
A short list on the dashboard and in your inbox. Alerts carry a minimum ₹ impact you set, so small things stay quiet.
SKU losing ₹38 an order on Amazon
6 days of stock left at Bhiwandi
Meta Ads sync failed, reconnect
Panels show example data.
Connect once. The numbers keep themselves current.
No data team and no warehouse. A live channel shows its numbers the day you connect it.
- 01 Day 1
Connect your channels
Sign in to Shopify, Amazon and your ad accounts. Marketplaces without an API, like Myntra or Nykaa, take a report upload. Past orders come in on connect.
+ CSV - 02 First week
Add costs and join your SKUs
Enter product cost per SKU and link the same product across channels, so a Shopify SKU and an Amazon ASIN read as one. Until a cost is in, margins use a 40% estimate and say so.
Shopify GLOW-SERUM-30 Amazon B0C7…ASIN Myntra 28841907 One product: Glow Serum 30ml - 03 Every 6 hours
Read it, act on it
Live sources refresh through the day. Uploaded ones show the date their data runs to, so old numbers never pass for current. Every connection has a test button.
ShopifySynced 2h ago AmazonSynced 3h ago MyntraData to 27 Oct
One place for the numbers you pull from five portals today.
Profit per SKU, after everything
- Where every ₹100 of revenue goes: product cost, fees, shipping, ads and returns
- Products driving profit, and the ones dragging it down
- Estimates are labelled until you enter real costs
Every channel side by side
- Revenue, orders, margin and ad spend per channel
- Which channel is growing and which is slipping
- A detail page for each channel with its top products
What marketplaces kept from your payout
- Commission, fees, penalties and adjustments, line by line
- Large deductions flagged, with an email when one looks wrong
- Deductions as a share of sales, by marketplace
Ad spend that lands on the right SKU
- Meta, Google and Amazon Ads spend and ROAS in one place
- Campaigns linked to products, so ad cost reaches SKU profit
- Problems found in the ad accounts, and what changed
Fairview AI
Ask it the way you'd ask your analyst.
A chat sidebar on every page that answers from your own orders, fees, ads and stock.
- Why did margin drop last week?
- Which SKUs are about to run out?
- What did Myntra deduct in October?
Which SKU lost money on Amazon last month?
Three SKUs had negative contribution on Amazon in October. Glow Serum lost the most, mainly from ad spend and a 14% return rate.
SKUPer orderMain cost
Glow Serum 30ml −₹38 Ads + returns
Night Cream 50g −₹12 FBA fees
Lip Tint Duo −₹4 Commission
Ask about your sales, margins or stock…
Fairview vs exports and spreadsheets. Same data, without the Monday.
Portals + spreadsheet
Profit per SKU Rebuilt each month from exports, if at all After cost, fees, shipping, ads and returns, every day
Ad spend Each platform claims the same sale Spend lands on the products it promoted
Marketplace payouts Deductions found weeks later, if ever Every deduction listed, large ones flagged
Returns and RTO Mixed together, per portal Counted separately, per channel
Stock A sheet per warehouse Days of cover and cash stuck, by warehouse
Freshness Whenever someone last updated the sheet Live sources every 6 hours, uploads show their date
Which channels and tools does Fairview read?
Shopify, Amazon Seller Central (with settlements), Meta Ads, Google Ads and Amazon Ads sync live. Myntra, Nykaa, Tira, CRED, Blinkit, Swiggy Instamart and ShopDeck come in as report uploads. Eshopbox and Unicommerce connect on their own; Shiprocket, Ekart and Xpressbees are set up with our team. Anything else can come in as a CSV.
Do you support Flipkart?
Not yet. Flipkart only opens its seller API to approved partner apps, and Fairview isn't approved yet. We'll add it as soon as we are.
What if we don't have product costs for every SKU?
Until you enter a cost, Fairview assumes product cost is 40% of the selling price and marks every margin that uses the estimate. Add real costs per SKU when you have them and those margins switch over.
How fresh are the numbers?
Live sources refresh every 6 hours and import past history when you first connect them. Uploaded sources show the date their data runs to, so old data never passes for current.
Can Fairview change anything in our ad accounts?
Only inside the limits you set under Ads automation. Everything else is read only.
Who can see our data?
Only the people you invite, as owners, admins or members, each with their own level of access. Every brand's data is kept separate from every other brand's.
How much does it cost?
It depends on your channels and order volume. Book a demo and we'll walk you through the plan that fits.
See it on your own numbers
Find out which SKUs pay for the rest.
A 25-minute walkthrough of profit per product, set up around the channels you sell on.
