Memberships in Apple & Google Wallet
Built for Modern Hospitality

Direct guest relationships that drive more visits, higher spend and more revenue.

500+
Businesses
40%
More Visits
31%
More Member Spend
AprilCarterGrappa DeliMeyersOrsaSamværBanken FoodhallClemensBreadHeadGotfredNachbarSP CoffeeAprilCarterGrappa DeliMeyersOrsaSamværBanken FoodhallClemensBreadHeadGotfredNachbarSP Coffee
BagtDag HFocaJakobsen & CoLa CabraMandaNorthfolkRareSidewalkBoulevardenCøpenhagenDie BierbarHelmutBagtDag HFocaJakobsen & CoLa CabraMandaNorthfolkRareSidewalkBoulevardenCøpenhagenDie BierbarHelmut
GrappaMIBNögenST3Café SmagløsDen Gyldne KroLige Om HjørnetOpen KitchenPizza BoysSlap AfThe FolkTokoldeWaxiesGrappaMIBNögenST3Café SmagløsDen Gyldne KroLige Om HjørnetOpen KitchenPizza BoysSlap AfThe FolkTokoldeWaxies

Most relationships end after the visit

You already have regulars. But after they pay, most become anonymous again.

Most hospitality businesses don't systematically know:

  • Who their guests are
  • Who their regulars are
  • When they last visited
  • How often they visit
  • How much they spend
  • What they're interested in
  • How the relationship is developing
  • How to reach them directly after the visit

Regulars creates that relationship.

Built for modern hospitality

Different concepts. The same opportunity to know your guests and bring them back.

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Specialty coffee

Daily habits and frequent visits.

How it could use Regulars

  • Stamp memberships
  • Prepaid coffee
  • Subscriptions
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Artisan bakery

Morning routines and weekend treats.

How it could use Regulars

  • Stamp memberships
  • Prepaid bundles
  • Birthday benefits
  • Member offers
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Modern restaurant

Fewer visits, bigger moments.

How it could use Regulars

  • Member benefits
  • Guest recognition
  • Invitations
  • Targeted offers
  • Reactivation

How Regulars works

The Wallet membership is how it starts. Underneath, you're building a guest relationship you can understand, act on and measure.

Step 1

Launch

Create your membership and landing page in minutes. Stamps, prepaid, subscriptions, gift cards and more.

MEMBERSophie
COFFEES3
QR Code
Regulars
BreadWinner
Bagt
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Lives in their
wallet, not a drawer

Your loyalty card sits right next to their credit cards and boarding passes. Always visible, never forgotten. That's the power of Apple & Google Wallet.

  • No app download required
  • Push notifications to bring them back
  • Real-time balance updates
  • Works offline
Phone
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Serving Every Role

One membership. Every location.

See exactly how loyalty drives revenue. Track member growth, repeat visit rates, and campaign ROI from a single dashboard.

Revenue from members

68%+12%

Repeat visit rate

4.2×+0.8×

Member lifetime value

2,840 DKK+34%

Active members

1,247+89

“We saw a 40% increase in repeat visits within the first month.”

— Sara, Owner at April Coffee

Connect with your favorite tools

Integrate with more than 9,000 tools through Zapier, or connect directly with leading POS systems.

Developer Tools

API Access

Build custom integrations with our REST API

Webhooks

Real-time event notifications for your systems

Secure

Enterprise-grade security and data protection

From walk-in guest to recurring revenue

Give every guest the right relationship for their level of commitment, with a natural next step when they're ready.

  1. 00 · Anonymous

    Walk-in guest

    Commitment
    No relationship
    Example
    Buys something and leaves.
    What you learn
    Little or fragmented guest data.
  2. Acquire

    01 · Identified

    Stamp membership

    Commitment
    No financial commitment
    Example
    Buy 5 barista drinks, get the 6th on the house.
    What you learn
    Name, contact details, birthday, consent, signup location and visits.
  3. Recognize frequency

    02 · Committed

    Prepaid membership

    Commitment
    Upfront commitment
    Example
    Pay for 4 coffees upfront, get 5.
    What you learn
    Everything above, plus purchases and a payment relationship.
  4. Remove friction

    03 · Automated

    Prepaid with auto-refill

    Commitment
    Recurring prepaid commitment
    Example
    Last coffee redeemed, new coffees added automatically.
    What you learn
    Everything above, plus recurring purchasing behavior.
  5. Reward the highest commitment

    04 · Recurring

    Paid membership

    Commitment
    Recurring revenue
    Example
    A monthly or yearly fee for daily perks.
    What you learn
    Everything above, plus subscription behavior. The deepest relationship.

Guests can start at any stage. Nobody has to go through every step.

  • Member commitment
  • Relationship depth
  • Business value

Around the funnel

  • Gift cards

    Prepaid revenue that introduces new guests.

  • B2B

    Dedicated benefits for companies and their employees.

  • Friends & Family

    Private benefits for selected people.

  • Staff

    Memberships and benefits for your team.

  • Community

    Events, clubs and experiences that give guests more reasons to engage.

Regulars acts on the data

Collecting guest data isn't enough. The value comes from acting on it. Once a guest is identifiable, their behavior can trigger the right message.

  • SignupWelcome
  • BirthdayBirthday benefit
  • Frequent visitsPrepaid offer
  • InactivityWin-back message
  • Low prepaid balanceRefill reminder
  • RefillAuto-refill offer
  • Frequent refillsMembership offer
  • Upcoming eventInvitation
  • Relevant segmentRelevant offer

You control the messages, benefits and offers. Regulars uses guest behavior to deliver them at the right moment.

  1. Identify
  2. Understand
  3. Engage
  4. Increase commitment
  5. Learn more
  6. Engage better

What our regulars say

April Coffee
April Coffee
“Our community is committed to specialty coffee. Regulars makes it easy to connect with passionate guests and deepen their engagement.”
— April Coffee
Jinsei
Jinsei
“Our club brings members together and makes every visit more personal. Regulars is intuitive, gives us valuable insights, and helps us build lasting connections.”
— Jinsei
Pizza Boys
Pizza Boys
“The club is intuitive for both guests and staff, helping us build a stronger community while providing insights that improve the guest experience.”
— Pizza Boys
North Folk
North Folk
“Regulars makes it easy to connect with our guests. The system is simple, intuitive, and helps us create a more personal experience.”
— North Folk
Helmut
Helmut
“Memberships have strengthened our community. Push messages make communication easy, and Regulars helps us deliver personal experiences.”
— Helmut
Lige Om Hjørnet
Lige Om Hjørnet
“Regulars helps us bring people together and build a stronger community. It’s easy to use for both guests and staff, making every visit more personal.”
— Lige Om Hjørnet
SP Coffee
SP Coffee
“Regulars is great for managing loyal guests. It’s user-friendly, makes guest care easier for our team, and helps us build stronger connections.”
— SP Coffee
Café Smagløs
Café Smagløs
“Our team and guests feel more connected, and the results speak for themselves. Personalized campaigns have transformed how we engage with our regulars.”
— Café Smagløs
Meyers
Meyers
“Regulars is a smart and simple solution that our guests love. The digital card makes loyalty easy, and the team’s support has been personal and excellent.”
— Meyers
Foca
Foca
“Regulars has boosted our repeat visits and made it simple to recognize our loyal guests. The club is easy for both team and members.”
— Foca
April Coffee
April Coffee
“Our community is committed to specialty coffee. Regulars makes it easy to connect with passionate guests and deepen their engagement.”
— April Coffee
Jinsei
Jinsei
“Our club brings members together and makes every visit more personal. Regulars is intuitive, gives us valuable insights, and helps us build lasting connections.”
— Jinsei
Pizza Boys
Pizza Boys
“The club is intuitive for both guests and staff, helping us build a stronger community while providing insights that improve the guest experience.”
— Pizza Boys
North Folk
North Folk
“Regulars makes it easy to connect with our guests. The system is simple, intuitive, and helps us create a more personal experience.”
— North Folk
Helmut
Helmut
“Memberships have strengthened our community. Push messages make communication easy, and Regulars helps us deliver personal experiences.”
— Helmut
Lige Om Hjørnet
Lige Om Hjørnet
“Regulars helps us bring people together and build a stronger community. It’s easy to use for both guests and staff, making every visit more personal.”
— Lige Om Hjørnet
SP Coffee
SP Coffee
“Regulars is great for managing loyal guests. It’s user-friendly, makes guest care easier for our team, and helps us build stronger connections.”
— SP Coffee
Café Smagløs
Café Smagløs
“Our team and guests feel more connected, and the results speak for themselves. Personalized campaigns have transformed how we engage with our regulars.”
— Café Smagløs
Meyers
Meyers
“Regulars is a smart and simple solution that our guests love. The digital card makes loyalty easy, and the team’s support has been personal and excellent.”
— Meyers
Foca
Foca
“Regulars has boosted our repeat visits and made it simple to recognize our loyal guests. The club is easy for both team and members.”
— Foca
Rare
Rare
“Our members value the exclusive experience and love seeing their cashback grow. Regulars makes loyalty simple and keeps our community strong.”
— Rare
Sidewalk
Sidewalk
“Our club brings us closer to our regulars and makes direct communication easy. It’s simple for our team and helps us build real connections.”
— Sidewalk
Gotfred
Gotfred
“Regulars appeals to all ages. We’ve seen a rise in repeat visits as guests share their positive experiences with friends and family.”
— Gotfred
Nachbar
Nachbar
“Regulars makes it easy to reward our members and keep them engaged. The platform is simple for our team and helps us create a stronger sense of community.”
— Nachbar
BreadHead
BreadHead
“Prepaid cards have boosted sales and added value for our guests. Regulars is easy to use for both staff and members, and the support has been excellent.”
— BreadHead
Martin Ib
Martin Ib
“Our club provides insights across locations, rewards loyal guests, and lets us send quick, personalized offers that drive engagement.”
— Martin Ib
Samvær
Samvær
“Our club builds a strong sense of community, and is intuitive for both guests and staff. It’s been a great addition to how we connect with our regulars.”
— Samvær
The Folk
The Folk
“Regulars helps us stay connected with our community. The platform is simple, and our guests love the personal touch it brings to every visit.”
— The Folk
Rare
Rare
“Our members value the exclusive experience and love seeing their cashback grow. Regulars makes loyalty simple and keeps our community strong.”
— Rare
Sidewalk
Sidewalk
“Our club brings us closer to our regulars and makes direct communication easy. It’s simple for our team and helps us build real connections.”
— Sidewalk
Gotfred
Gotfred
“Regulars appeals to all ages. We’ve seen a rise in repeat visits as guests share their positive experiences with friends and family.”
— Gotfred
Nachbar
Nachbar
“Regulars makes it easy to reward our members and keep them engaged. The platform is simple for our team and helps us create a stronger sense of community.”
— Nachbar
BreadHead
BreadHead
“Prepaid cards have boosted sales and added value for our guests. Regulars is easy to use for both staff and members, and the support has been excellent.”
— BreadHead
Martin Ib
Martin Ib
“Our club provides insights across locations, rewards loyal guests, and lets us send quick, personalized offers that drive engagement.”
— Martin Ib
Samvær
Samvær
“Our club builds a strong sense of community, and is intuitive for both guests and staff. It’s been a great addition to how we connect with our regulars.”
— Samvær
The Folk
The Folk
“Regulars helps us stay connected with our community. The platform is simple, and our guests love the personal touch it brings to every visit.”
— The Folk

As seen in

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Built to fit the way you already work

A simple experience for guests, staff and the people running the brand.

  • No guest app

    Memberships live directly in Apple & Google Wallet.

  • POS optional

    Run Regulars on its own, or connect it to your existing setup.

  • No dedicated hardware

    No extra equipment on the counter.

  • Simple for staff

    Built to work during real service.

  • Quick to launch

    From setup to live without a major implementation project.

  • Personal support

    We're here to help you launch, learn and improve.

Simple, transparent pricing

Scale as you grow. No hidden fees.

Starter

For a single location getting started.

€ 24 / month

Billed annually per location. Excl. VAT.

  • 1 location
  • Up to 500 membership cards
  • Unlimited card types
  • Push campaigns
  • Discount management
  • Basic analytics
Choose Starter →

Pro

Popular

For venues that want the whole toolkit.

€ 36 / month

Billed annually per location. Excl. VAT.

  • 1 location
  • Unlimited membership cards
  • Unlimited card types
  • Push campaigns
  • Discount management
  • Advanced analytics
  • Deals & vouchers
  • Integrations
  • Onboarding support
Choose Pro →

Enterprise

For groups with multiple locations.

Custom pricing
  • Unlimited locations
  • Unlimited membership cards
  • Unlimited card types
  • Push campaigns
  • Discount management
  • Advanced analytics
  • Deals & vouchers
  • Integrations
  • API access
  • Priority support
Plan your rollout →

Not sure which one to pick? Book a short call and we'll help you find the right plan.

Your guests pay a 5% Guest Service Fee, but only when they buy paid products like gift cards. See how pricing works

Common questions

No. Regulars is app-free. Your guests add their membership card directly to their Apple or Google Wallet, the same place they keep their credit cards and plane tickets.

It takes seconds. Guests scan a QR code at your counter or click a link in your Instagram bio. They enter their details, and the card is instantly saved to their phone.

Because the membership is tied to their Apple or Google account, their card automatically moves to their new device. No lost stamps, no lost progress.

Regulars is designed to work both as a standalone solution and alongside your POS. We offer various integration levels to ensure a smooth workflow for your staff during checkout.

Yes. Guests carry one membership that works at every location you run, so stamps, balances and perks follow them from venue to venue. You manage the whole group from one dashboard, and each location has its own licence.

Yes! You can send push notifications directly to your members' lock screens. It's a powerful way to announce new seasonal products or fill the café on a slow Tuesday.

Your staff simply scans the guest's digital card using a tablet, phone, or integrated scanner. The system instantly updates stamps, balances, or applies the correct discount.

Completely. Unlike paper cards or "knowing the owner," our digital cards are encrypted and unique to each guest, preventing fraud and ensuring your discounts only go to the right people.

Ready to turn visitors
into regulars?

Launch your loyalty club in 15 minutes. Join 500+ businesses already using Regulars.