What Is AEO and GEO? A Singapore Guide to Getting Cited by ChatGPT, Perplexity and Google AI Overviews
AEO and GEO decide whether AI answers mention your business. Here is how both differ from SEO, with a checklist for Singapore SMEs.
ReadHackalogy Insights
Practical thinking on
AI, marketing, and
what actually works.
Hendry Goh writes for SME marketing teams working out what AI changes in their jobs. He and co-founder Shei Wah Tan bring 30 years of campaign experience across Singapore and Asia-Pacific.
All Articles
Every article, in one place.
8 articles · newest first
AI AdvertisingFeatured Article
ChatGPT Ads in Singapore: How They Work and How to Run Your First Test
How ChatGPT picks ads, what a Singapore campaign costs, what early advertisers have found, and how to run a first test while the platform is still changing.
Hendry Goh·6 November 2026·11 min readHow to Plan Corporate AI Training for a Marketing Team in Singapore
A curriculum split by role, an honest look at workshops, public courses and coaching, a 90-day rollout and a worksheet to measure what actually changed.
ReadSingapore SME AI Adoption Is at 14.5%. Two-Thirds of SMEs Are Already Using AI Anyway.
IMDA says 14.5% of Singapore SMEs have adopted AI. DBS says 67% are already using it. Both are correct. The gap between structured adoption and informal use is the real story.
ReadAI Productivity at Work Is Real. The People Who Benefit Know Their Job First.
Singapore's AI Council is pushing workplace AI adoption for good reasons. At Neo360, the pattern is clear: the productivity gains go to people who already understand their domain well enough to evaluate what the tool gives them.
ReadYour Degree Didn't Make You Safe. Your Skills Will.
Degree holders now face Singapore's highest retrenchment incidence and re-enter the job market slower than diploma holders. MOM Q1 2026 data and what it means for marketing professionals building career resilience.
ReadAI Automation vs AI Agents: What's the Difference and Which Does Your Marketing Team Actually Need?
Marketing teams automate work at one of three tiers: rule-based automation, LLM workflows or autonomous agents. Many Singapore teams already work at tier two without realising it, and the guide shows which tier yours needs and what it costs.
ReadThe Benefits of Coaching in Digital Marketing, and Why SME Teams Can't Afford to Skip It
Shanti Pereira's 2023 Asian Games gold was Singapore's first in athletics for 49 years. The coaching behind it applies to how SME marketing teams build performance that lasts, with or without AI.
ReadOur case studies show the results of work we have done for clients, using their own dated data and a source for every figure.
Go Deeper
Have a specific marketing
challenge? Let's talk.
Every engagement starts with an honest conversation with a founder.
Start the Conversation →
A 30-minute coffee chat with Hendry or Shei Wah. No junior staff.
