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Rewards for

doing your thing.

Rewards

for doing

your thing.

Rewards for

doing your thing.

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  • Our definition: /kāl/ noun the perks, cash, merch, and exclusive rewards you earn for your lifestyle.

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    /kāl/ noun

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Turn your lifestyle

into rewards.

Turn your lifestyle

into rewards.

Brands trust real voices. Participate to get rewarded.

Brands trust real voices. Participate to get rewarded.

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    Chili's

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    Chili's

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    Planet Fitness

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    Planet Fitness

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    Urban Outfitters

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    Urban Outfitters

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    DoorDash

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    DoorDash

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    Southwest

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    Southwest

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    Vita Coco

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    Vita Coco

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    Magnum

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    Magnum

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    The Ordinary

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    The Ordinary

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    Starburst

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    Starburst

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    Free People

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    Free People

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    Herbal Essences

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    Herbal Essences

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    Lesser Evil

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    Lesser Evil

How it works

Make content for brands you already love — and get rewarded for it.

Start creatingTap a step, or the phone
A brand challenge to claim in the Kale app
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If you know, you Kale.

If you know, you Kale.

What our creators are saying about Kale.

What our creators are saying about Kale.

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"I didn't know where to start as a UGC creator. Then one of my Kale videos passed 100k views across platforms!"

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@andria.godsey

2,318

followers

"Other apps make challenges so difficult. I love that Kale lays out exactly what to do."

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@ugc.gracie15

789

followers

"Since I left the 9-to-5 world, Kale gave me a reason to get out, create again, and do what I love."

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@rach_tastik

1,726

followers

"I love creating content for brands I love, and getting paid for it. The Kale community is so supportive."

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@yasarinrodas

1,259

followers

"Quick, easy, and I'm actually earning, I love how simple Kale is to use."

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@_juliakellyy

1,150

followers

"I didn't know where to start as a UGC creator. Then one of my Kale videos passed 100k views across platforms!"

Image

@andria.godsey

2,318

followers

"Other apps make challenges so difficult. I love that Kale lays out exactly what to do."

Image

@ugc.gracie15

789

followers

"Since I left the 9-to-5 world, Kale gave me a reason to get out, create again, and do what I love."

Image

@rach_tastik

1,726

followers

"I love creating content for brands I love, and getting paid for it. The Kale community is so supportive."

Image

@yasarinrodas

1,259

followers

"Quick, easy, and I'm actually earning, I love how simple Kale is to use."

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@_juliakellyy

1,150

followers

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FOR BRANDS

Your customers already post about you.

Your customers already post about you.

Your customers already post about you.

Kale turns them into an always-on creator program. Reward real fans, not influencers, and get authentic UGC that drives sales.

Kale turns them into an always-on creator program. Reward real fans, not influencers, and get authentic UGC that drives sales.

225%
225%

more tagged videos on social

1.6x
1.6x

better UGC conversion

8.5%
8.5%

average engagement rate

2.9B+
2.9B+

impressions on creator videos