Optimal Platform Financing with Tokens: Asymmetric Information and Investors as Users
Abstract
In this paper, we study how a platform should raise capital when the entrepreneur privately knows the platform's prospects and the buyers of its tokens become its users. The platform can issue debt, outside equity and tokens. We first show that, under any investor belief, a contract affects the entrepreneur only through two numbers: what investors receive if the platform fails, which determines how much of the contract is mispriced, and how many investors become users. Debt is the best security on the first margin and tokens on the second, while outside equity is dominated on both. Under pooled beliefs, the high type therefore issues safe debt first, then tokens, and risky debt only once token capacity is exhausted, and airdrops are dominated by sales unless sales already cover the investment. Then we study the signaling game. In the baseline, the low type sells more tokens than the high type in every separating equilibrium, so a larger token sale is bad news. Refinement selects least-cost separation for small projects, pooling for large projects, and semi-separation in between. Furthermore, we show that token sales become good news when users are costly to serve and good platforms retain users better. Finally, issuance costs cap token sales at an interior level, and a retention role for tokens can put them ahead of debt.



