# Profullstack media kit

Press contact: Anthony Ettinger, anthony@profullstack.com, +1-408-656-2473

## Boilerplate

### One line

Profullstack, Inc. is an agentic engineering firm: senior engineers direct fleets of AI coding agents, and every change ships through review, tests and CI.

### Short paragraph

Profullstack, Inc. is an agentic engineering firm based in Los Gatos, California. Senior engineers direct fleets of AI coding agents on client codebases, and every change ships through review, tests and CI. Founder Anthony Ettinger brings 30 years of engineering at Yahoo!, IBM and PayPal. Profullstack also builds and runs 73 of its own products on one shared open source stack.

### Full boilerplate

Profullstack, Inc. is an agentic engineering firm based in Los Gatos, California. Instead of staffing a project with a large team, one senior engineer directs a fleet of AI coding agents on the codebase: the agents write most of the code, and the engineer decides what merges, with every change going through review, tests and CI. Clients pay $100 an hour per agent, or a $2,500 monthly retainer for up to 25 hours. Founder and CEO Anthony Ettinger spent 30 years building production software at Yahoo!, IBM and PayPal. The company runs the same method on its own portfolio of 73 products, including the CoinPay crypto payment platform, the ThreatCrush intrusion detection daemon and the PairUX remote screen sharing app, all built on an open source stack published at profullstack.com/stack.

## Fact sheet

- **Legal name:** Profullstack, Inc.
- **What we are:** Agentic engineering firm
- **Headquarters:** Los Gatos, California, USA
- **Founder & CEO:** Anthony Ettinger
- **Team:** 4 senior engineers across the US, Nigeria and Vietnam, plus riotcoder, our engineering agent
- **Products:** 73 live products across payments, compute, security, AI and developer tools
- **Open source:** MIT packages, CLIs and MCP servers; on GitHub since 2018
- **Pricing:** $100/hour per agent, or $2,500/month for up to 25 hours

## Anthony Ettinger, Founder & CEO, Profullstack, Inc.

Anthony Ettinger is the founder and CEO of Profullstack, Inc., an agentic engineering firm in Los Gatos, California. He spent 30 years building production software, including work at Yahoo!, IBM and PayPal, before rebuilding his practice around AI coding agents: he directs fleets of agents across about 170 active repositories and holds their output to the same review and testing standards. He writes about the shift in his free ebook, The Agentic Era.

Headshot: https://profullstack.com/assets/anthony.png

## Logos and video

- [Mark, for dark backgrounds (SVG)](https://profullstack.com/media/profullstack-mark-dark.svg)
- [Mark, for dark backgrounds (PNG, 2048 px, transparent)](https://profullstack.com/media/profullstack-mark-dark.png)
- [Mark, for light backgrounds (SVG)](https://profullstack.com/media/profullstack-mark-light.svg)
- [Mark, for light backgrounds (PNG, 2048 px, transparent)](https://profullstack.com/media/profullstack-mark-light.png)
- [Square avatar (PNG, 1024 × 1024)](https://profullstack.com/media/profullstack-avatar-1024.png)
- [Social share card (PNG, 1200 × 630)](https://profullstack.com/assets/og/profullstack-og-1200x630.png)
- [Brand video, landscape (MP4, 16:9)](https://profullstack.com/profullstack-16x9.mp4)
- [Brand video, vertical (MP4, 9:16)](https://profullstack.com/profullstack-9x16.mp4)

## Brand

- Profullstack Red `#E02337`: The slash in the mark; accents
- Magenta `#BA18AA`: End of the red-to-magenta gradient
- Ink `#1B1B1B`: Page background
- White `#FFFFFF`: Type and the brackets on dark
- Typeface: Space Mono (Regular and Bold, SIL Open Font License)

### Do

- Write the name as one word with a capital P: Profullstack. The company is Profullstack, Inc.
- Describe us as an agentic engineering firm.
- Use the white mark on dark backgrounds and the dark mark on light ones.
- Leave clear space around the mark at least the width of the slash.

### Don't

- Write ProFullStack, Pro Full Stack or ProfullStack.
- Call us a web development agency.
- Recolor, stretch, rotate or add effects to the mark.
- Put the mark on a busy photo without a solid backing.

## More

- [Founder headshots and team bios](https://profullstack.com/teams)
- [Every product, with what it does](https://profullstack.com/docs)
- [The open source stack](https://profullstack.com/stack)
- [Case studies](https://profullstack.com/case-studies)
- [Blog](https://profullstack.com/blog)
- [Newsletter archive](https://chovy.bl0ggers.com/issues)
- [The Agentic Era (free ebook)](https://profullstack.com/book)